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Show Results For
- All HBS Web
(3,583)
- People (1)
- News (1,032)
- Research (1,299)
- Events (31)
- Multimedia (37)
- Faculty Publications (777)
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- 01 Jun 2002
- News
Ads Improve Consumer Decisions
Results, published in a recent working paper, showed that the number of promotional spots viewed had a positive impact on the “match” between viewer and show. Essentially, the more promotions they had seen, the more likely viewers were to... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
magazines than Time cofounder Henry R. Luce. In 2004 alone, she introduced four new publications, including a revitalized version of Life magazine, which is now distributed on weekends in leading U.S. newspapers. In 1991, she was named View Details
- 01 Sep 2009
- News
Building Your Own Dream Team
This era of social networking would surely have been invented by Keith Ferrazzi (MBA ’92) had it not sprouted on its own. Ferrazzi is well known as a professional networker in the best (or worst, depending on whom you’re talking to) HBS tradition — his Rolodex is as... View Details
- 01 Jun 2007
- News
Alumni Books
Professional Property Development by John McMahan (MBA ’61) (McGraw-Hill) McMahan addresses the fundamentals of successful property development — marketing, financing, planning, designing, construction, merchandising, and property management — subjects valuable for... View Details
- 01 Jun 2002
- News
HBS Press Books in Brief
The Weather Channel: The Impossible Rise of a Media Phenomenon, by Frank Batten (MBA '52) with Jeffrey L. Cruikshank (51st PMD), is the story of a cable network that succeeded when all the experts predicted it would fail. Former chairman and CEO Batten offers a... View Details
- 01 Mar 2005
- News
Ideas: Books
Social Partnering in Latin America by James Austin, Ezequiel Reficco, Gabriel Berger, Rosa María Fischer, Roberto Gutierrez, Mladen Koljatic, Gerardo Lozano, Enrique Ogliastri, and the SEKN Team (Harvard University Press) Professor Austin and his coauthors (a Social... View Details
- 01 Sep 2004
- News
Outsourcing for Radical Change
Linder Photo Courtesy of Accenture Institute As research director at the Accenture Institute for High Performance Business, Jane C. Linder (MBA 1976, DBA 1989) was asked to provide a managing director with new material for a speech on "transformational outsourcing" –... View Details
- 01 Dec 1996
- News
25th Annual African-American Student Union Career/Alumni Conference
African-American HBS graduates, and a distinguished roster of speakers, including Earl G. Graves, Sr., founder and publisher of Black Enterprise magazine. Dennis F. Hightower (MBA '74), former president of Walt Disney Television &... View Details
- 01 Dec 2016
- News
Passion Projects
Understanding the Utah War William P. MacKinnon (MBA 1962) has been researching the often-overlooked Utah War of 1857–1858 for more than 50 years. “I wanted to get this story out,” he says. “It altered forever the course of western, Mormon, and American history.” This... View Details
Keywords: April White
- 01 Jun 1997
- News
Competition and Strategy Unit at HBS Sets Pace In Its Field
practice." Indeed, C&S faculty have recently published a number of books that have been well received in the academic and business press. Professor Adam M. Brandenburger's Co-opetition, for instance, is a Business Week bestseller while... View Details
Keywords: Susan Young
- 01 Dec 2008
- News
Energy Sources: Daniel Yergin and the EP Team
Daniel Yergin is a founding partner of Cambridge Energy Research Associates and the Pulitzer Prize–winning author of The Prize, which chronicles oil’s rise and impact on the world. He was winding up a postdoctoral fellowship in international affairs at Harvard and was... View Details
- 01 Dec 2009
- News
Alumni Books
Loyalty, and Maximize Profits by John A. Goodman (MBA ’71) (Amacom) Managing the Publishing Process by Ralph Hancox (PMD 26, 1973) (CCSP Press) Cured! The Insider's Handbook for Health Care Reform by Stephen S.S. Hyde (MBA ’71) (HobNob... View Details
- 01 Sep 2016
- News
Code name: Miesiąc
Technology had spent most of the night collecting the necessary materials and printing some 1,500 posters commemorating the event, which had become a rallying cry for the country’s anti-Communist activists. Maj and his friends, part of Poland’s growing underground... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
Given her unique perspective as head of a publishing powerhouse, Moore seemed the ideal member of the MBA Class of 1978 to provide an overview of major trends that have shaped the last 25 years. From her spacious corner office in... View Details
- 01 Dec 2012
- News
Reimagining Capitalism In a World of Limited Resources
business leaders think about and manage resources," notes Henderson. "I don't think any institution other than HBS could do this." For more on the Business and Environment Initiative, visit www.hbs.edu/environment/. Business and the Environment 16 Related elective... View Details
Keywords: Dalai Lama
- 03 May 2013
- News
Looking Through Glass, Historically
target is the outcome, but with a historical case, the target is not in doubt. WHAT HAS THE EXPERIENCE OF DOING ALL THE RESEARCH AND COMPILATION MEANT TO YOU PERSONALLY? Once I decided to pull together a book with an arcane focus on a company's past, I had to face... View Details
- 01 Oct 1998
- News
New HBS Alumni Board Members
her MBA in 1993, Jennifer E. Gilbert has been president of Art Investment Inc., a publishing firm in Boston. She is a director of the Business Associates Club and president of the HBS Network of Women Alumnae. From 1996 to 1998 she was... View Details