Publications

2017
Book

Forged in Crisis: The Power of Courageous Leadership in Turbulent Times

By: Nancy F. Koehn

An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of readers—including those in government, business, education, and the arts—Forged in Crisis spotlights five masters of crisis: polar explorer... View Details

Keywords: Leadership; Personal Characteristics; Crisis Management; Biography

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

By: Stephen A. Greyser

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry

Educators

August 2015 (Revised March 2017)
Supplement

Planters Nuts (B): The Power of the Peanut

By: Robert J. Dolan and Donald K. Ngwe

This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign. View Details

Keywords: Product Positioning; Marketing; Transformation; Food and Beverage Industry

16 Nov 2020
Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

I saw in studying winning streaks and losing streaks in sports as well as businesses and nations, it’s easy to appear united when your team is winning. Divisiveness tends to characterize losing streaks, in... View Details

Keywords: by Sean Silverthorne

2019
Book

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

By: Shoshana Zuboff

In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in... View Details

Keywords: Consumer Profiling; Consumer Behavior; Forecasting and Prediction; Information Technology; Power and Influence; Ethics; Society; Transformation

March 2010
Article

Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior

By: Francesca Gino, Lisa L. Shu and Max Bazerman

People often make judgments about the ethicality of others’ behaviors and then decide how harshly to punish such behaviors. When they make these judgments and decisions, sometimes the victims of the unethical behavior are identifiable, and sometimes they are not. In... View Details

Keywords: Judgments; Ethics; Behavior

13 Mar 2023
Research & Ideas

The Power of Personal Connections: How Shared Experiences Boost Performance

asynchronous and virtual interactions can be influenced by peer training relationships, drawing “tangible benefits for patients many years later,” suggesting such relationships continue to pay off for a long... View Details

Keywords: by Rachel Layne; Health

February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

Educators

1991
Chapter

The Power of Alternatives or the Limits to Negotiation

By: James K. Sebenius and David Lax

Keywords: Decision Choices and Conditions; Negotiation

November 2006
Article

Patent Citations as a Measure of Knowledge Flows: The Influence of Examiner Citations

By: Juan Alcacer and Michelle Gittelman

Analysis of patent citations is a core methodology in the study of knowledge diffusion. However, citations made by patent examiners have not been separately reported, adding unknown noise to the data. We leverage a recent change in the reporting of patent data showing... View Details

Keywords: Patents; Knowledge Sharing; Management Analysis, Tools, and Techniques; Information Technology; Prejudice and Bias; Change

2004
Book

Design Rules, Volume 1, The Power of Modularity

By: Carliss Y. Baldwin and Kim B. Clark

Article

Scale Economies in Statistical Analyses of Market Power

By: R. E. Caves, J. Khalizadeh-Shirazi and M. E. Porter

Keywords: Economics; Mathematical Methods; Markets

Article

The Power in Demography: Women's Social Constructions of Gender Identity at Work

By: R. J. Ely

This study examined how women's proportional representation in the upper echelons of organizations affects professional women's social constructions of gender difference and gender identity at work. Qualitative and quantitative data were used. Results suggest that sex... View Details

Keywords: Demographics; Gender; Labor

July 2015 (Revised October 2017)
Case

Podium Data: Harnessing the Power of Big Data Analytics

By: Lynda M. Applegate, Karim R. Lakhani and Nicole Bucala

Educators

2020
Working Paper

Sex Selection and the Indian Marriage Market

By: Reshmaan N. Hussam

I consider the widespread phenomenon of sex ratios skewed by parental preference. Edlund (1999) proposes that if parents prefer sons and permit only women to marry up in social class, sexes will segregate by wealth in equilibrium. Using data on 30,000 Indian children,... View Details

Keywords: Sex Selection; Marriage Market; Bargaining Power; Gender; Information Technology; Household; Outcome or Result; India

2008
Working Paper

Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior

By: Francesca Gino, Lisa L. Shu and Max H. Bazerman

People often make judgments about the ethicality of others' behaviors and then decide how harshly to punish such behaviors. When they make these judgments and decisions, sometimes the victims of the unethical behavior are identifiable, and sometimes they are not. In... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Law; Behavior; Cognition and Thinking; Prejudice and Bias