Publications

Dec 2001
Other Presentation

In his lecture, Professor Porter gave a sharp analysis of the Dutch economy. His message was that the Netherlands must watch its step because it is losing momentum as a knowledge-based economy. Not because it is performing badly, but because other countries are doing... View Details

Keywords: Economics; Netherlands

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July 1993
Supplement

Ethics in Marketing

By: John A. Quelch

Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details

Keywords: Marketing Communications; Advertising

12 Mar 2008
Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh

2009
Working Paper

Anticommons and Optimal Patent Policy in a Model of Sequential Innovation

By: Gaston Llanes and Stefano Trento

We present a model of sequential innovation in which an innovator uses several research inputs to invent a new good. These inputs, in turn, must be invented before they can be used by the final innovator. As a consequence, the degree of patent protection affects the... View Details

Keywords: Cost; Revenue; Policy; Innovation and Invention; Patents; Research; Motivation and Incentives

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October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

Educators

Article

The Strategic Role of International Marketing

By: M. E. Porter

Keywords: Strategy; Marketing

May 2018
Article

Was kostet die Zeit?

By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel

A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose? View Details

Keywords: Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation and Management; Marketing; Luxury

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December 1998
Article

Evolution of European Equity Market Issuance

By: Dante Roscini

Keywords: Equity; Markets; Europe

2023
Working Paper

The Equity Market Implications of the Retail Investment Boom

By: Philippe van der Beck and Coralie Jaunin

This paper quantifies the impact of Robinhood traders on the US equity market. Within a structural model, we estimate retail and institutional demand curves and derive aggregate pricing implications via market clearing. The inelastic nature of institutional demand... View Details

Keywords: Institutional Investing; Financial Markets; Price; Financial Instruments

SSRN

23 Jun 1986
Lecture

The Global Integration of Financial Markets

By: W. Carl Kester

Keywords: Markets; Finance; Integration

April 2020 (Revised June 2022)
Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta

Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details

Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis

Educators

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

publish a book on the subject of jobs-to-be-done marketing, explains that there's an important difference between determining a product's function and its job. "Looking at the market from the function View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

11 Dec 2014
News

Defining the field of cause-related marketing

After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes. (Published December 2014) View Details

Summer 2013
Article

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih

Firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, this article introduces the concept of "IP... View Details

Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Innovation Strategy; Intellectual Property; Value

July 1979
Article

Spectral Analysis of Stock Market Prices

By: Marc L Bertoneche

Keywords: Stocks; Markets; Price

27 May 2015
News

You Need an Innovation Strategy

1985
Chapter

Institutional Aspects of European Equity Markets

By: Marc L Bertoneche

Keywords: Equity; Financial Markets; Financial Institutions; Organizational Design; Financial Services Industry; Europe