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Show Results For
- All HBS Web
(584)
- People (1)
- News (273)
- Research (175)
- Events (1)
- Multimedia (7)
- Faculty Publications (112)
- 17 Dec 2013
- First Look
First Look: December 17
influential fashion magazine and publishing conglomerate Condé Nast's marquee title-is seeking answers to two questions. First, how she can best approach the intensely competitive advertising market in which some competitors in recent... View Details
Keywords: Carmen Nobel
- 03 Mar 2015
- First Look
First Look: March 3
decision to transform her blog into an online lifestyle magazine and to build its positioning as a high-end brand. It meant that "The Blonde Salad" envisaged to only cooperate with a limited number of luxury fashion advertisers,... View Details
Keywords: Sean Silverthorne
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
Publishing Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author... View Details
- 17 Apr 2012
- First Look
First Look: April 17
SesiaHarvard Business School Supplement 110-050 The (B) case describes shareholder and investor reactions to the 2008 compensation awarded Aubrey McClendon, founder and CEO of Chesapeake Energy, which according to Fortune Magazine made... View Details
Keywords: Carmen Nobel
- 08 Nov 2010
- Research & Ideas
How to Fix a Broken Marketplace
tackled the market for new medical residents, economists, and lawyers. (Forbes magazine named him one of the world's "seven most powerful new economists.") "Market design is the engineering part of game theory," Roth... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Most advertisers have some way to have online links even in ads that aren't online. For instance, many magazine ads prominently tell you, "Here's our Web site to get more information." TV news programs always send you to their... View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
volunteers trained by Time to Read. Instead of financial grants, Time Warner supplies reading materials (especially magazines published by the company), classroom space, and tutors at its various offices around the country. Even when a... View Details
Keywords: by James Austin
- 18 Feb 2009
- First Look
First Look: February 18, 2009
typically lowers product prices and profits. We extend the framework to examine competition across different media (e.g., between magazines and cable TV) and show that firms in a duopolistic medium may benefit from more intense... View Details
Keywords: Martha Lagace
- 19 Mar 2013
- First Look
First Look: March 19
PublicationsSetting Health Priorities: Strategy versus Tactics Authors:Chu, Michael, David E. Bloom, and Elizabeth Cafiero Publication:Impact: The Magazine of PSI Abstract Health decision makers throughout the world are faced with a... View Details
Keywords: Sean Silverthorne
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
executive editor (1992), and finally managing editor, he created a strategy for the magazine as a cutting-edge journal of "ideas, strategies, and solutions for decision makers." He has done daily broadcasts on "The New... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
a short magazine article about Shouldice in 1982, and it nicely illustrated excellence in the delivery of a service," explains the case's author, HBS professor James Heskett. "I knew we had a good story, and when I learned that... View Details
Keywords: by Garry Emmons
- 01 Sep 2008
- News
The Levitt Brand
transformed the magazine from a more academic publication to one that targeted business managers with relevant, accessible articles. He shortened articles and even added cartoons, a decision that appalled some. His aim, Levitt told... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
of dried bananas, peanuts, and magazines from hawkers; rattletrap buses belch black filth; and all notions of right-of-way are wishful thinking. Average round-trip commutes of about 50 miles take four hours, prompting some to keep... View Details
- 01 Mar 2005
- News
Answering the Call
magazine article about Shouldice in 1982, and it nicely illustrated excellence in the delivery of a service,” explains the case’s author, Professor James Heskett. “I knew we had a good story, and when I learned that Shouldice management... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
works with several metropolitan areas, including Boston, Hartford, Kansas City, Milwaukee, and St. Louis - and a $130 million private equity fund to make capital available to inner-city companies. Each year, the initiative partners with Inc View Details
- 04 Nov 2008
- First Look
First Look: November 4, 2008
monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile annual event (the Ig Nobel Prize Ceremony), a web site (improbable.com), a series of... View Details
Keywords: Martha Lagace
- 01 Feb 2002
- News
Karen Tumulty Reports on America
"several influential newspapers and magazines and three TV networks pretty much held sway. Now there's the 24-hour news cycle - and the Internet, where every whiff of a rumor finds its way into the national bloodstream. There's a greater... View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
among the many essential ingredients for success in a business where product life cycles are measured in months and where "new-and-improved" is a mantra. Dubbed by Fortune magazine last year as one of the most powerful businesswomen in... View Details
- 01 Dec 2007
- News
How Business Schools Lost Their Way
has suggested that it happened in the early 1970s, when the postwar order of relationship capitalism showed its first signs of impending collapse. Jensen pointed to the publication in the New York Times Magazine in 1970 of an article on... View Details
- 24 Apr 2013
- Research & Ideas
Who Sets Your Benchmarks?
magazine covers, which were dominated by the smiling faces of people who had "made it." Boy, they sure seemed happy! As a student, I was regularly assessed, tested, graded, and otherwise measured against "objective"... View Details