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All HBS Web
(1,273)
- People (2)
- News (220)
- Research (977)
- Events (2)
- Multimedia (2)
- Faculty Publications (625)
- Web
Entrepreneurship - Faculty & Research
Prediction ; Business Cycles ; Entrepreneurship ; Fairness ; Capital Markets ; Private Equity ; Investment Banking ; Stock Options ; Financial Markets ; Initial Public Offering ; Institutional Investing ;...
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- Article
Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes
By: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer
In this paper we investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter...
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Keywords:
Pricing;
Price Discrimination;
Automobiles;
Field Experiment;
Information;
Fairness;
Price;
Knowledge Use and Leverage;
Internet and the Web;
Gender;
Service Industry;
Auto Industry
Busse, Meghan, Ayelet Israeli, and Florian Zettelmeyer. "Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 75–95.
- Web
Employment Data Trends
1% <1% 1% <1% <1% Technology 20% 19% 19% 19% 16% Consumer Electronics 1% 1% <1% 1% <1% E-Commerce 2% 3% 2% 2% 2% Equipment / Hardware / Networking 0% <1% <1% <1% 0% Internet Services 5% 6% 6% 3% 4% Software 8% 5% 6% 5% 5% Other Technology...
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- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that...
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- 2016
- Working Paper
Net Neutrality: A Fast Lane to Understanding the Trade-offs
By: Shane Greenstein, Martin Peitz and Tommaso Valletti
The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of market participants...
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Greenstein, Shane, Martin Peitz, and Tommaso Valletti. "Net Neutrality: A Fast Lane to Understanding the Trade-offs." NBER Working Paper Series, No. 21950, January 2016.
- 21 Nov 2014
- Working Paper Summaries
The Decoupling Effect of Digital Disruptors
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by Thales S. Teixeira & Peter Jamieson
- 13 Jul 2021
- Research & Ideas
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
negative tweets engaged more users. Originating as internet novelties 15 years ago, social media platforms have altered everything from democracy to human relationships in ways that are hard to overstate. Governments around the world have...
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- 11 Oct 2010
- Research & Ideas
It Pays to Hire Women in Countries That Won’t
Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women who are excluded by their own...
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by Carmen Nobel
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence global View Details
- November 2012
- Teaching Note
Groupon (TN)
By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share...
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- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
featured in the April 2018 issue of Marketing Science. He co-authored the article with Yale assistant professor Vineet Kumar and former HBS doctoral student Pavel Kireyev. Is self-matching an effective strategy? Price-matching among...
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- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
their own versions of it. Rethinking the discovery problem The rise of the internet democratized the publishing and distribution of information and entertainment. In the process, it created an enormous discovery problem. Those with an...
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Keywords:
by John Deighton and Leora Kornfeld
- June 2020 (Revised August 2020)
- Case
Majid Al Futtaim Retail Geographic Expansion: Brick or Click?
By: Juan Alcácer and Alpana Thapar
This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the...
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Keywords:
Stores;
Ecommerce;
Strategy;
Expansion;
Geographic Location;
Decision Making;
Internet and the Web;
Digital Transformation;
E-commerce;
Retail Industry;
Middle East
Alcácer, Juan, and Alpana Thapar. "Majid Al Futtaim Retail Geographic Expansion: Brick or Click?" Harvard Business School Case 720-482, June 2020. (Revised August 2020.)
- 16 Feb 2024
- Research & Ideas
As AI Upends Recruiting, Job Seekers Need a Waze App for Careers
immigration policy during a period of growing skills gaps. In a quest for efficiency, they rely on AI-powered hiring systems that inadvertently exclude skilled candidates due to minor shortcomings in their qualifications, are difficult to navigate without robust View Details
- 07 Feb 2012
- First Look
First Look: February 7
year. Using Internet Data for Economic Research Author:Benjamin G. Edelman Publication:Journal of Economic Perspectives (forthcoming) Abstract The data used by economists can be broadly divided into two categories. First, structured...
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Keywords:
Sean Silverthorne
- December 2013 (Revised March 2016)
- Case
Managing Online Reviews on TripAdvisor
By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and...
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Keywords:
Online Word-of-mouth;
Online Reviews;
Hotels;
Internet and the Web;
Marketing Communications;
Marketing Reference Programs;
Digital Marketing;
Customer Satisfaction;
Accommodations Industry;
Travel Industry
Teixeira, Thales, and Leora Kornfeld. "Managing Online Reviews on TripAdvisor." Harvard Business School Case 514-071, December 2013. (Revised March 2016.)
William A. Sahlman
William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.
Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details
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- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online...
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- 06 Oct 2008
- Research & Ideas
Updating a Classic: Writing a Great Business Plan
about access to capital. Many great ventures in the Internet era (pre-1999) ended up failing because they assumed they would have continued access to cheap capital. Many of those businesses failed, though the underlying idea was sensible....
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by Sean Silverthorne
- April 2016
- Teaching Note
Flipkart: Transitioning to a Marketplace Model
By: Sunil Gupta and Das Narayandas
In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be...
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