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  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

in designing and assessing policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54968 Large-Scale Demand Estimation with Search Data By: Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler Abstract—Many online... View Details
Keywords: Dina Gerdeman
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

extension product. The quality and demand for a brand extension can be higher if the brand is perceived as caring only for its most quality-conscious consumers rather than for all possible buyers of the good. Not Just for Stereotyping... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2004
  • News

Retirement's Changing Face

Beth Terrana clocked the seventy-hour weeks demanded of someone in her position. “I’d get home from work, eat dinner with my family, put the kids to bed, and work until 1 a.m. I was in a constant state of exhaustion,” she recalls. Then,... View Details
Keywords: Personal Services
  • 17 Jun 2020
  • Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 2/5

rifles are empowered to occupy a state capitol to oppose public health measures intended to save lives, accost police officers, and intimidate state representatives, but be granted grace, understanding, and space to express their... View Details
  • 01 Dec 2018
  • News

Hard Choices

strive, invest, and dream, or that it always leads to the best possible outcome? If greed is good, is greedier better? If I were greedier, if I paid my people less and demanded more from them, if I raised the fees I charge and cut my... View Details
Keywords: Seth Klarman (MBA 1982)
  • 09 Mar 2010
  • First Look

First Look: March 9

Students learn to measure market demand and company demand and calculate market and product penetration rates and market share. The note gives students a foundation for... View Details
Keywords: Martha Lagace
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new model demands that firms develop different skills, in... View Details
Keywords: Martha Lagace
  • 01 Mar 2006
  • News

One-on-One with Dr. Margaret Chan

in losses suffered mostly by poor farmers in developing countries. They have made a huge sacrifice. However, culling as a protective measure occurs unevenly across countries. Does a market-based system adequately respond to the need for... View Details
Keywords: Garry Emmons; Government; Ambulatory Health Care Services; Health, Social Assistance
  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

changes are human beings and so the psychology and sociology of change and who wins and who loses has to be designed into the system. Simply put, our concept of OMC is not simply a tool or methodology to measure customer satisfaction... View Details
Keywords: by Sarah Jane Johnston
  • 15 Mar 2016
  • First Look

March 15, 2016

new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

the economic foundations of activity-based costing and balanced scorecard, as generalized supply and demand curves. It argues, however, that management accounting systems should not be viewed solely through an economic/social science lens... View Details
Keywords: Martha Lagace
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details
Keywords: Dina Gerdeman
  • 16 Mar 2010
  • First Look

First Look: March 16

forthcoming Abstract Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and View Details
Keywords: Martha Lagace
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

one part of the big picture when it comes to monitoring customer health." Linking such feedback to relationship performance completes the customer management process loop. This requires tracking profitability at the customer level—a potentially difficult task,... View Details
Keywords: by Peter K. Jacobs
  • 01 Sep 2006
  • News

Street Singer

million shares raising $5.47 billion. “In addition to the financial analysis there’s a lot of judgment involved in deciding where to price an offering. You may have an oversubscribed deal, but how far should you push it? It’s not a simple supply and View Details
Keywords: Julia Hanna; Finance
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

indicate that patient demand is relatively unimportant in explaining variations. Physician organizational factors matter, but the most important factor is physician beliefs about treatment. In Medicare, we estimate that 35% of spending... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2016
  • First Look

November 8, 2016

Measuring Entrepreneurial Businesses: Current Knowledge and Challenges Immigrant Entrepreneurship By: Kerr, William R., and Sari Pekkala Kerr Abstract—We examine immigrant entrepreneurship and the survival and growth of immigrant-founded... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

maintaining a supply network for a global pandemic response initiative. Managing supply is particularly challenging for three reasons. First, demand for stockpile quantities is spiky and uncertain, and governments placing orders expect... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • First Look

First Look: August 7

experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and activist institutional... View Details
Keywords: Sean Silverthorne