Publications

April 1997
Teaching Note

Northco (A) TN

By: Ananth Raman and Kim Bowon

Teaching Note for (9-697-017). View Details

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry

October 1996 (Revised April 1997)
Case

Northco (A)

By: Ananth Raman and Bowon Kim

A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem. View Details

Keywords: Demand and Consumers; Leveraged Buyouts; Supply Chain Management; Corporate Finance; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

April 1994
Supplement

Planet Reebok (B)

By: John A. Quelch

Supplements Planet Reebok (A). View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

By: John A. Quelch

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom

June 1981 (Revised May 1988)
Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi

L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details

Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry

September 1981 (Revised April 1984)
Case

Great American Knitting Mills: Gold Toe Socks

Gold Toe has an exclusive distribution policy. Its men's socks are sold only through one department store per city. Executives are trying to decide whether, and how, to widen distribution and to determine what impact broader distribution would have on the nature of the... View Details

Keywords: Competitive Strategy; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

July 1981 (Revised October 1992)
Case

Chipman-Union, Inc.: Odor-Eaters Socks

By: John A. Quelch

The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details

Keywords: Distribution Channels; Product Marketing; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry

October 1984 (Revised April 2002)
Case

NIKE (C)

Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management. View Details

Keywords: Management Style; Leadership Style; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry

October 1984
Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details

Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry

Find at Harvard

01 Feb 1998
News

Women at the Top

in the apparel industry. The afternoon featured a presentation by William A. Sahlman, Dimitri V. d'Arbeloff - MBA Class of 1955 Professor of Business Administration, titled "Deals-Lessons I Have LearnedÉ Confessions of an Angel Investor,"... View Details

Keywords: Marguerite Rigoglioso and Susan Young

01 Sep 2007
News

Riding It Out

employees. In 2005 and 2006 it made the Inc. 500 list as one the country’s fastest-growing private companies, with revenues increasing by 46 percent just last year. The company’s expansion into horse-related products like halters, blankets, fly spray, and riding View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

26 Jan 2015
News

The Ingredients for Success

by the telecom industry, entered HBS with the goal of using her time there to find the career she truly wanted. After graduation, she returned to California and held a series of finance jobs in the fashion and apparel industry. Restless... View Details

Keywords: Tyler Bridges; Food Services and Drinking Places; Hospitality; Educational Services

09 Mar 2023
News

Four Alumni Clubs Mark Milestone Year

HBS senior lecturer David Edelman exploring "The Future of AI and the Customer Experience." Upcoming discussions in the series include "The Future of Leadership in the Digital Era," "ChatGPT and the Future of AI," and "The Future of Sports View Details

Keywords: Margie Kelley

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

insights. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/618016-PDF-ENG Harvard Business School Case 417-048 Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together Cameron (Cam) Barker, founder and... View Details

Keywords: Sean Silverthorne

05 Mar 2019
Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

06 Jan 2014
Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

March 1999 (Revised March 2001)
Case

Nike, Inc.--Entering the Millennium

By: William E. Fruhan Jr.

Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price... View Details

Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Apparel and Accessories Industry; Apparel and Accessories Industry

February 1987 (Revised March 2006)
Case

Arley Merchandise Corporation

By: William E. Fruhan Jr.

Involves the initial public offering of a firm's stock. The offering includes a money-back guarantee to investors from the issuing firm which comes in the form of a "put" option. Option valuation is thus an important issue in this case. View Details

Keywords: Initial Public Offering; Stocks; Cases; Valuation; Stock Options; Apparel and Accessories Industry; Apparel and Accessories Industry