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April 2002
Supplement

Gucci Group N.V. (C)

By: David B. Yoffie and Mary Kwak

Supplements the (A) case. View Details

Keywords: Apparel and Accessories Industry

January 2000 (Revised May 2001)
Case

kate spade

Kate Spade's founders try to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations. Includes... View Details

Keywords: Growth Management; Partners and Partnerships; Business Growth and Maturation; Brands and Branding; Apparel and Accessories Industry

December 1991
Supplement

Whistler Corp. (B)

By: Gary P. Pisano and David T. Kotchen

Describes the decision the company chose and how it worked out. Designed as an in-class follow-up to Whistler Corp. (A). View Details

Keywords: Decision Making; Apparel and Accessories Industry; Massachusetts

September 1991 (Revised September 2010)
Case

Dore-Dore

By: Janice H. Hammond and Audris Wong

Dore-Dore, a French manufacturer of socks and children's knitwear, has just converted a portion of its knitwear operations to a flexible modular system to allow faster response and greater flexibility. The case provides an opportunity to assess the changes in knitwear... View Details

Keywords: Order Taking and Fulfillment; Logistics; Production; Performance Productivity; Apparel and Accessories Industry; France

September 1985 (Revised March 1989)
Teaching Note

Benetton (A), Teaching Note

By: James L. Heskett

Teaching Note for (9-685-014). View Details

Keywords: Apparel and Accessories Industry; United States; Europe

March 1984 (Revised April 1991)
Teaching Note

Petite Playthings, Inc.--1984 (A) and (B), Teaching Note

By: Benson P. Shapiro

Teaching Note for (9-584-080) and (9-584-081). View Details

Keywords: Apparel and Accessories Industry

1996
Other Unpublished Work

Policy Issues on Promoting Backward Linkages from the Garment Industry in Sri Lanka

By: C. Fritz Foley and Saman Kelegama

Keywords: Government and Politics; Networks; Apparel and Accessories Industry; Sri Lanka

October 1980 (Revised July 1985)
Case

Stride Rite Corp. (C)

By: Walter J. Salmon

Keywords: Apparel and Accessories Industry

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October 1980 (Revised July 1985)
Case

Stride Rite Corp. (B)

By: Walter J. Salmon

Keywords: Apparel and Accessories Industry

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September 1971 (Revised March 1985)
Case

Levi Strauss & Co.

By: Benson P. Shapiro

Keywords: Apparel and Accessories Industry

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May 1981
Supplement

Stride Rite: Demand Forecasting Process (B)

By: Arthur Schleifer Jr.

Keywords: Forecasting and Prediction; Apparel and Accessories Industry

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October 1984 (Revised June 1985)
Teaching Note

NIKE (F1), Teaching Note

Teaching Note for (9-385-040). View Details

Keywords: Apparel and Accessories Industry

October 1984 (Revised June 1985)
Teaching Note

NIKE (E), Teaching Note

Teaching Note for (9-385-033). View Details

Keywords: Apparel and Accessories Industry

17 Mar 2015
First Look

First Look: March 17

Susie Mulder at NIC+ZOE Susie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and... View Details

Keywords: Sean Silverthorne

01 Jun 1998
News

Diversity and Community

effort, Project Change, was honored for its work in four medium-sized U.S. cities where the San Francisco-based apparel company operates. The company has a long tradition of humanitarian outreach. After the 1906 San Francisco earthquake... View Details

Keywords: Garry Emmons

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.—Franklin Delano Roosevelt, Inauguration Day, 1933 Creativity, a quality more traditionally associated with artistic endeavors, has been slow to find... View Details

Keywords: by Julia Hanna; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

September 2020 (Revised July 2022)
Supplement

Spreadsheet Supplement to Artea (B) and (C)

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting" View Details

Keywords: Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

September 2020 (Revised July 2022)
Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details

Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

May 2018
Case

Inditex: 2018

By: John R. Wells and Gabriel Ellsworth

In 2018, Inditex, based in Spain, was the largest specialist fashion retailer in the world, generating sales of $31.5 billion in 2017 from a portfolio of eight retail brands selling through a total of 7,475 stores located in 96 countries and from websites in 49... View Details

Keywords: Fashion; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Competitive Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

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