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Show Results For
- All HBS Web
(12,086)
- People (60)
- News (2,710)
- Research (6,070)
- Events (62)
- Multimedia (99)
- Faculty Publications (4,042)
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- 23 Jun 2009
- First Look
First Look: June 23
variety of applications and services that drive the popularity of software. The first principle focuses on enabling choice: firms should allow consumers and partners to have a... View Details
Keywords: Martha Lagace
- 13 May 2014
- Op-Ed
The Alibaba Effect
Alibaba is about to make history with the first genuine mega-IPO of a Chinese entrepreneur-founded company in the United States. The numbers are historic as well—an anticipated market capitalization of some... View Details
- February 2021
- Teaching Plan
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
better understand the needs of Mexico's less-affluent customers, CEMEX assembled a team of employees who agreed to spend ten hours each day for an entire year in an extremely poor neighborhood in... View Details
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- February 2008 (Revised September 2010)
- Case
LeapFrog Enterprises
By: Lynda M. Applegate and Elizabeth Collins
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Consumer Products Industry
Applegate, Lynda M., and Elizabeth Collins. "LeapFrog Enterprises." Harvard Business School Case 808-109, February 2008. (Revised September 2010.)
- December 2018 (Revised June 2019)
- Case
Wolfgang Puck: Setting the Table for the Future
By: Boris Groysberg and Matthew G. Preble
Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details
Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Consumer Products Industry; Consumer Products Industry
Groysberg, Boris, and Matthew G. Preble. "Wolfgang Puck: Setting the Table for the Future." Harvard Business School Case 419-001, December 2018. (Revised June 2019.)
- 08 Jun 2010
- First Look
First Look: June 8
in leading his 2,000-person organization. This case will be relevant for those interested in what it takes to lead for sustained innovation, particularly of knowledge workers like engineers. It also sheds... View Details
Keywords: Martha Lagace
- June 2013 (Revised June 2014)
- Case
Valero Energy Corporation and Tight Oil
By: Richard H.K. Vietor, Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier and Rob Rain
Valero Energy, an incredibly successful US refiner, needs to make some decisions about tight oil. As production of light tight oil increases—from Eagle Ford, Bakken and elsewhere—Valero considers whether to add topping capacity to handle it, on top of its recent... View Details
Keywords: Petroleum; Oil ＆ Gas; Energy; Environment; Refining; Globalization; Tight Oil; Strategy; Natural Environment; Demand and Consumers; Supply and Industry; Policy; Energy Sources; Energy Industry; United States
Vietor, Richard H.K., Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier, and Rob Rain. "Valero Energy Corporation and Tight Oil." Harvard Business School Case 713-083, June 2013. (Revised June 2014.)
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- 21 Sep 2010
- First Look
First Look: September 21, 2010
channels are more likely to use decision-making authority in the granting and structuring of consumer loans than those who are not. Conditional on using decision-making authority, their decisions are also... View Details
Keywords: Sean Silverthorne
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
use the Internet to provide more detailed information of interest to specific stakeholders. Through Web 2.0 tools and technologies, a company can engage with all stakeholders in a meaningful dialogue that... View Details
Keywords: by Martha Lagace
- 10 Mar 2002
- Research & Ideas
Breakthrough Negotiation: Don’t Leave It On the Table
sessions to integration and distillation of insights. Principle 3: Breakthrough Negotiators Are Masters Of Process Design Control of the process yields control over outcomes.... View Details
Keywords: by Michael Watkins
- 30 Sep 2008
- First Look
First Look: September 30, 2008
Working PapersParallel Search, Incentives and Problem Type: Revisiting the Competition and Innovation Link Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani Abstract This paper presents econometric evidence of two... View Details
Keywords: Martha Lagace
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- 22 Mar 2016
- First Look
March 22, 2016
including presenting at practitioner conferences, writing for practitioners in traditional crossover journals and in shorter pieces like op-eds and blogs, and attracting the interest of those who write... View Details
Keywords: Sean Silverthorne
- 25 Jan 2013
- Research & Ideas
Why a Harvard Finance Instructor Went to the Kumbh Mela
up here. Prof. Greg Greenough of the Harvard School of Public Health is directing researchers interested in everything from the pH of the Ganga... View Details
- September 1990 (Revised June 1994)
- Supplement
Procter & Gamble Japan (D)
1990 update of the P&G Japanese business. View Details
Yoshino, Michael Y. "Procter & Gamble Japan (D)." Harvard Business School Supplement 391-054, September 1990. (Revised June 1994.)
- 02 May 2016
- Research & Ideas
Why People Don’t Vote--and How a Good Ground Game Helps
knock on doors in advance of the 2010 regional elections. The activists gave citizens information about the candidates and the elections—but, importantly, did not specifically emphasize immigration, education, or other issues that might... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
PublicationsCommentaries and Cases on the Law of Business Organization Authors:Allen, William T., Reiner Kraakman, and Guhan Subramanian Abstract This fourth edition is completely updated throughout. It now includes excerpts from... View Details
Keywords: Sean Silverthorne