Business Marketing - Publications - Faculty & Research

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

incompatibility. We also investigate how factors such as exclusive content and hardware-only adopters affect compatibility incentives. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55682 January 4, 2019 Harvard Business... View Details

Keywords: Dina Gerdeman

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

followed a detailed five-step process. The critical first step was coming up with ideas for possible experiments and then assessing and prioritizing them. Ideas were submitted by team members and by branch staff and were often inspired by reviews of past... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

20 Sep 2012
Research & Ideas

US Competitiveness at Risk

the top 10 leaderboard this year. But the fact is, America has been slipping since the year 2000, long before the housing bubble burst and recession swept the country, say Harvard Business School Professors Michael E. Porter and Jan W.... View Details

Keywords: Re: Michael E. Porter & Jan W. Rivkin

28 Feb 2019
News

Conscious decoupling

March 2008 (Revised March 2009)
Case

The Home Depot, Inc.

For its first 20 years, Home Depot was known for its entrepreneurial spirit and focus on customer service. Merchandising, purchasing, and store operations were all decentralized. When the company hit $45 billion in sales, many believed that a more disciplined approach... View Details

Keywords: Customer Focus and Relationships; Profit; Leading Change; Six Sigma; Service Operations; Business Processes; Organizational Change and Adaptation; Organizational Culture; Retail Industry

Citation

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Baker Library / Bloomberg Center | About

upright poles topped by signs, with some chairs at their bases. During the extraordinary “bull” market of the 1920s, the New York Stock Exchange began reassessing its capacity to handle ever increasing amounts of View Details

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

when there is an adequately sized, attractive market at the high end. This isn't always the case. Firms might not have the ability to reach the next tier of undershot customers. Or undershot customers might not exist. Or an incumbent's... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

Web

5.2 Use of Harvard Name & Logo - MBA

must respect and maintain the integrity of the HBS name and logo. Complete identity guidelines for Harvard Business School are found on the Marketing & Communications Brand & Style Guide website . Policies &... View Details

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

notice and take action, according to the research, published September in Organizational Behavior and Human Decision Processes. The study could provide an incentive of its own for businesses looking to attract and retain talent amid a... View Details

Keywords: by Scott Van Voorhis

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

challenging conditions, such as the following, are present: When cultures clash. Negotiators from diverse organizational, professional, or national cultures often bring clashing assumptions to the table. As Ming-Jer Chen, the former director of Wharton's Global Chinese... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

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Buy Now, Pay Later: Introduction

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

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Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) - Course Catalog

HBS Course Catalog Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) Course Number 1324 Professor George Serafeim Spring; Q3Q4; 3.0 credits 27 Sessions Paper Course Description The MBA course on "Risks, Opportunities, and Investments in an Era... View Details

17 Jan 2012
First Look

First Look: January 17

Business schools are responding with increased attention to these markets in their research and curricula. However, in order to understand and leverage these opportunities for teaching and learning, it is... View Details

Keywords: Sean Silverthorne

02 Oct 2007
First Look

First Look: October 2, 2007

This paper examines the effect of corporate governance on investor reactions to accounting choice in the context of accounting for business combinations. Using a sample of 324 recent stock swap acquisitions I find that, contrary to... View Details

Keywords: Martha Lagace

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Design Thinking Course | HBS Online

design thinking principles and creative problem-solving tools to develop innovative solutions to your most challenging business problems. 7 weeks 6-8 hours per week 7 modules Self-Paced with regular deadlines This course earns you a... View Details

14 May 2001
Research & Ideas

Are You Managing To a ‘T’? Time To Break With Tradition

benefit companies of almost any size, but they're particularly crucial in large corporations where operating units have been granted considerable autonomy. Although giving business units greater freedom generally increases accountability,... View Details

Keywords: by Morten T. Hansen & Bolko Von Oetinger

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HBS - Financials | Supplemental Financial Information

of students who elected a deferral or leave of absence, allowing roughly half to enroll in fiscal 2022 and half in the current fiscal year. This resulted in fiscal 2022 enrollment of 1,013 first-year students and 857 second-year students. Harvard View Details

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

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November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details