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  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

central bank to abandon its zero interest rate policy, which had been in place for years, and raise rates to 0.5%. The Bank of Japan was eager to increase them to more "normal" levels to exert... View Details
Keywords: Martha Lagace
  • 22 Mar 2016
  • First Look

March 22, 2016

including presenting at practitioner conferences, writing for practitioners in traditional crossover journals and in shorter pieces like op-eds and blogs, and attracting the interest of those who write... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2001
  • Research & Ideas

Evolving for Success [Part One]

idea: "e-culture." Why? A: In Evolve, I write about the changes that businesses, other organizations, and even individuals are going to go through as a new way of working, leading, and living. I call it e-culture because I'm... View Details
Keywords: by Staff
  • December 1992 (Revised November 1994)
  • Case

Becton Dickinson Division: Marketing Organization

By: Frank V. Cespedes
The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case... View Details
Keywords: Business Conglomerates; Health Care and Treatment; Human Resources; Recruitment; Selection and Staffing; Managerial Roles; Product Marketing; Measurement and Metrics; Organizational Structure; Strategy; Consumer Products Industry; Consumer Products Industry
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  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

subfields can increase the impact they have on the broader intellectual discourse of their field by situating their phenomena in rich contexts that illuminate the connections between their findings and questions View Details
Keywords: Martha Lagace
  • 26 May 2003
  • Research & Ideas

Corporate Transparency Improves For Foreign Firms in U.S. Markets

study. One question managers could ask themselves is whether they are providing sufficient information for various market participants to assess them in the course of their business. For example, companies View Details
Keywords: by Cynthia Churchwell
  • 01 May 2012
  • First Look

First Look: May 1

and build technological and market capabilities? Does it matter to whom the firm supplies? Is involvement in product design important, or is manufacturing the key locus of learning? How does a supplier's initial resource endowment play... View Details
Keywords: Carmen Nobel
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

  Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience View Details
Keywords: Martha Lagace
  • January 1991 (Revised November 1994)
  • Supplement

Black Caucus Groups at Xerox Corp. (B)

Describes the compromise worked out between Xerox and the black caucus groups. The implications of this arrangement for Xerox and black employees over the next 16 years is also described. View Details
Keywords: Agreements and Arrangements; Employee Relationship Management; Race Characteristics; Consumer Products Industry
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  • 04 Mar 2014
  • First Look

First Look: March 4

total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels View Details
Keywords: Sean Silverthorne
  • 12 Apr 2004
  • Research & Ideas

What Great American Leaders Teach Us

a small subset of the database available to the public on the Leadership Initiative Web site, the full database is available to other scholars interested in studying the business leadership landscape. There... View Details
Keywords: by Sean Silverthorne
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

ways of understanding the world and as sets of varying methods for achieving that understanding. It rejects the assumption that material interests either linearly or simply... View Details
Keywords: Martha Lagace
  • June 2020
  • Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery
On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details
Keywords: Brand Management; Brand Valuation; Brand Equity; Brand Value; Mergers ＆ Acquisitions; Startup; DTC; Brand Portfolio Strategy; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Valuation; Entrepreneurship; Business Startups; Consumer Products Industry; Consumer Products Industry; United States; Japan; Asia; North America
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  • May 2020
  • Teaching Note

Shiseido: Reinvesting in Brand

By: Jill Avery
Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details
Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Japan; Asia
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  • 27 Sep 2011
  • First Look

First Look: September 27

specificity at the individual level. We discuss the implications of our results for the study of learning and experience as well as for the providers and consumers View Details
Keywords: Sean Silverthorne
  • 28 Feb 2005
  • Research & Ideas

Amazon, eBay and the Bidding Wars

work in market design are interested in how the rules by which markets are organized influence the behavior of participants. So, when I noticed, back in the early days of eBay,... View Details
Keywords: by Sara Grant; Web Services; Technology
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

food and fuel; we're talking about health care, about which consumers and providers may be less rational. For example, behavioral economists would tell us, among other things, that in the world of health... View Details
Keywords: by Jim Heskett; Health
  • 2016
  • Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin
Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details
Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit
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  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the United States was booming, the... View Details
Keywords: Martha Lagace

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