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Show Results For
-
All HBS Web
(13,861)
- People (57)
- News (2,201)
- Research (9,158)
- Events (19)
- Multimedia (360)
- Faculty Publications (7,508)
- December 2018
- Case
Kodak: The Rebirth of an Iconic Brand
By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany...
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Keywords:
Branding;
Brand & Product Management;
Brand Heritage;
Cultural Branding;
Brands and Branding;
Marketing Strategy;
Demographics
Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
- September 2017
- Case
Give Us a 'C'! Killing Knock-offs with Copyright?
By: Lena G. Goldberg
Varsity Brands, the leading manufacturer of cheerleading uniforms in the United States, obtained copyright protection for certain designs of stripes, chevrons, color blocks and lines on cheerleading uniforms. Star Athletica, a newcomer in the field, used those designs...
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Keywords:
Intellectual Property;
Law;
Lawsuits and Litigation;
Design;
Apparel and Accessories Industry;
Fashion Industry
Goldberg, Lena G. "Give Us a 'C'! Killing Knock-offs with Copyright?" Harvard Business School Case 318-046, September 2017.
- August 2017
- Case
Infection Control at Massachusetts General Hospital (Abridged)
By: Robert S. Huckman and Nikolaos Trichakis
The case explores the challenges facing Massachusetts General Hospital concerning the adoption of a new infection control policy, which promises to improve operational performance, patient safety, and profitability. The new policy requires coordination between...
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Keywords:
Safety;
Organizational Change and Adaptation;
Integration;
Health Care and Treatment;
Policy;
Health Industry;
Boston
Huckman, Robert S., and Nikolaos Trichakis. "Infection Control at Massachusetts General Hospital (Abridged)." Harvard Business School Case 618-018, August 2017.
- February 2013
- Article
Sustaining Innovation When Outsourcing Components in Multi-technology, Multi-component Systems
By: Ian Mackenzie and Casimer DeCusatis
Firms producing multi-technology, multi-component systems are increasingly outsourcing selected components to achieve both reduced cost and enhanced innovation benefits. Given typical inter-dependence between innovation at the system and component levels, an important...
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Keywords:
Innovation;
Job Cuts and Outsourcing;
Alignment;
Innovation and Invention;
Information Technology Industry
Mackenzie, Ian, and Casimer DeCusatis. "Sustaining Innovation When Outsourcing Components in Multi-technology, Multi-component Systems." Innovation: Management, Policy & Practice 15, no. 1 (February 2013).
- January 2011
- Case
The Risk-Reward Framework at Morgan Stanley Research
By: Suraj Srinivasan and David Lane
The case describes the Risk-Reward framework that Morgan Stanley analysts use as a systematic approach to communicate a broader range of fundamental insights about a company rather than the traditional single point estimates. The goal of the framework is to focus the...
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Keywords:
Financial Statements;
Forecasting and Prediction;
Equity;
Framework;
Management Analysis, Tools, and Techniques;
Risk Management;
Business Processes;
Research;
Valuation
Srinivasan, Suraj, and David Lane. "The Risk-Reward Framework at Morgan Stanley Research." Harvard Business School Case 111-011, January 2011.
- October 2003 (Revised February 2004)
- Background Note
Introduction to the Large-Scale Investment (LSI) Course at Harvard Business School
By: Benjamin C. Esty
Introduces students to the Large-Scale Investment (LSI) course taught at Harvard Business School. LSI is a case-based course about project finance that is designed for second-year MBA students. The course is about project finance, which involves creation of a legally...
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Esty, Benjamin C. "Introduction to the Large-Scale Investment (LSI) Course at Harvard Business School." Harvard Business School Background Note 204-093, October 2003. (Revised February 2004.)
- May 1998
- Teaching Note
Development Relationships TN
By: David A. Thomas and Emily Heaphy
The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The...
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- January 2014
- Teaching Note
The PGA Tour
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- January 2014
- Supplement
The PGA Tour (C)
By: Ramon Casadesus-Masanell and Cole Magrath
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56...
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- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
misinterpretation to assure that state and local governments can appropriately respond to the digital activities that impact physical realities. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53823 Harvard Business School View Details
Keywords:
Sean Silverthorne
- 04 Sep 2001
- Research & Ideas
Is Government Just Stupid? How Bad Decisions Are Made
punishment may seem to resist the type of tradeoffs we advocate. Parties who view the opposite side as morally wrong will often refuse to yield the slightest bit from their positions. Although we recognize that our recommendations will sometimes be impossible to apply,...
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- 21 May 2014
- Working Paper Summaries
The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research
Keywords:
by George Serafeim
- Web
Blending Heritage and Innovation: Lisa Yan (MBA 2025) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- Web
Preparing to Teach - Christensen Center for Teaching & Learning
Teaching by the Case Method Preparing to Teach Preparing to Teach Getting Started Developing Instructor Style Shaping the Learning Environment Knowing Your Students Planning a Class Session Leading in the Classroom Providing Assessment &...
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- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
These findings challenge previous recommendations for optimal advice-seeking behavior. Harvard Business School Case 617-059 Flashion: Art vs. Science in Fashion Retailing Kate Wilson, retail analytics manager at Flashion, a fashion...
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Keywords:
Sean Silverthorne
- February 1976 (Revised November 1983)
- Case
EG&G, Inc. (B)
Raises the dilemmas of making strategic decisions within an organizational construct. The divestment of a division of the company raises not only strategic issues but organizational and interpersonal ones as well. The decision is framed through the strategic planning...
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Keywords:
Business Divisions;
Decisions;
Business or Company Management;
Organizations;
Strategic Planning;
Strategy;
Service Industry
Porter, Michael E. "EG&G, Inc. (B)." Harvard Business School Case 376-188, February 1976. (Revised November 1983.)
- November 1989 (Revised March 1995)
- Case
Goodyear Tire & Rubber Co.--1988
By: Timothy A. Luehrman
Set two years after a takeover attempt forced the company to restructure by leveraging up, selling assets, and repurchasing stock. The case affords an opportunity to analyze what effect the restructuring had on: 1) the cost of capital, 2) investment decisions, and 3)...
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Keywords:
Acquisition;
Restructuring;
Assets;
Cost of Capital;
Investment;
Competition;
Rubber Industry
Luehrman, Timothy A. "Goodyear Tire & Rubber Co.--1988." Harvard Business School Case 290-016, November 1989. (Revised March 1995.)
- November 2018 (Revised April 2019)
- Technical Note
Saudi Arabia: A Brief Background
By: Kristin Fabbe, Natalie Kindred and Safwan Al-Amin
This note provides a brief overview of the history of Saudi Arabia as well as the economic and political context in 2018. The note is an essential supplement to the case “Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia,” HBS No. 719-020, but is...
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Keywords:
Kingdom Of Saudi Arabia;
Public Policy;
Economic Development;
Monarchy;
Islam;
Gulf;
GCC;
Business And Government;
Vision 2030;
National Strategy;
Economic Diversification;
OPEC;
Oil;
Energy Policy;
Strategy;
Government and Politics;
Policy;
Diversification;
Economy;
Energy;
History;
Saudi Arabia;
Middle East
Fabbe, Kristin, Natalie Kindred, and Safwan Al-Amin. "Saudi Arabia: A Brief Background." Harvard Business School Technical Note 719-043, November 2018. (Revised April 2019.)
- July 2014 (Revised February 2015)
- Teaching Note
Johnson & Johnson: The Promotion of Wellness
By: John A. Quelch
The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites...
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Keywords:
Empoylee Wellness Programs;
Human Resource Management;
Corporate Management Strategy;
Employee Engagement;
Human Resources;
Management;
Organizations;
Performance;
Personal Development and Career;
Programs;
Strategy;
Health Industry;
Manufacturing Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
North and Central America;
Europe;
Asia
- October 1986 (Revised March 1989)
- Case
Singapore Airlines (A)
New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group....
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Hart, Christopher. "Singapore Airlines (A)." Harvard Business School Case 687-022, October 1986. (Revised March 1989.)