Publications

21 Jun 2004
Research & Ideas

Music Downloads: Pirates—or Customers?

developments are important. Our study provides the first serious evidence that file sharing cannot explain the decline in music sales in the last couple of years. In addition, in the last two quarters, music sales increased while file... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Music

October 2004 (Revised March 2005)
Case

Bright Dairy & Food Co., Ltd

By: David E. Bell and Hal Hogan

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market? View Details

Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China

January 2021 (Revised March 2022)
Case

Brigad: The Future of Work

By: Nien-he Hsieh, Elena Corsi and Daniela Beyersdorfer

In 2019 Florent Malbranche, CEO and co-founder of the French tech startup Brigad, pondered the next growth steps. Founded in 2015, Brigad’s objective was two-fold: to help restaurants and bars find qualified staff for punctual shifts, and to make it easier for... View Details

Keywords: Platform Business; Gig Economy; Regulation; Entrepreneurship; Marketplace Matching; Growth and Development Strategy

February 2020 (Revised January 2024)
Case

Wellthy: The Economics of Caring

By: Brian L. Trelstad and Joseph B. Fuller

In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her... View Details

Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Industry; United States

July 2018
Case

Hironobu Tsujiguchi and His Sweet Revolution

By: Boris Groysberg and Naoko Jinjo

Hironobu Tsujiguchi, a Japanese chocolatier, had chosen an unusual path to success as a pastry chef. Instead of spending most of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and... View Details

Keywords: Relevance; Entrepreneurship; Diversification; Personal Development and Career; Decision Making; Food and Beverage Industry; Japan

January/February 1989
Article

'Decide How the Company Will Grow...' Comments on The Case of the Expensive Expansion

By: Timothy A. Luehrman

Keywords: Growth and Development; Business Ventures; Expansion; Cost

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01 Jun 2013
News

Lesson Plans

overworked, yet there's a huge gap in quality training for them." —Anthony Priest (MBA 1996) Program Specialist, Office of Career and Technical Education, District of Columbia Public Schools Marc Sternberg (MBA 2000) Senior Deputy Chancellor for View Details

Keywords: Educational Support Services; Educational Services; Elementary and Secondary Schools; Educational Services

December 2017 (Revised June 2018)
Case

TelePizza (Abridged)

By: Lynda M. Applegate

Describes TelePizza, Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important... View Details

Keywords: Growth and Development Strategy; Franchise Ownership; Expansion; Global Range

March 2008
Supplement

Patel Food and Chemicals Private Limited (B)

By: Felda Hardymon and Ann Leamon

Alok Patel, the founder and chairman of a Gujarat-based, privately held edible oils processor, has hired a CFO and the company is doing extremely well. He wants to add a new plant to process oilive oil, but estimates he will need $20 million. He must decide among... View Details

Keywords: Financial Management; Growth and Development Strategy; Financing and Loans; Investment; Financial Strategy; Food and Beverage Industry; Chemical Industry; Gujarat

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November 1997
Case

Microsoft Goes Online: MSN 1996

By: David B. Yoffie

Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details

Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry

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01 Sep 2008
News

Alumni Books

while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry Customers... View Details

Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

develop their own infrastructure first. "We used to say that auto companies, telecoms, and big retailers weren't at risk of disruption within their industries, because there were such high barriers to entry; you could never compete with... View Details

Keywords: by Michael Blanding

September 2000 (Revised October 2002)
Case

National Logistics Management

By: Lynda M. Applegate, Mary Rotelli and Kristin Kohler

National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can... View Details

Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Growth and Development Strategy; Business or Company Management; Logistics; Industry Structures; Planning; Service Industry

May 2021 (Revised October 2021)
Teaching Note

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case Nos. 621-026, 621-027, and 621-062. As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics... View Details

Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey

December 2010 (Revised January 2012)
Case

Todovino: Can Your Rival be Your Friend?

Todovino sells Spanish wines through wine clubs and web sites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he is pondering a joint venture with one of his rivals, a brick-and-mortar wine chain, where Todovino... View Details

Keywords: Joint Ventures; Growth and Development Strategy; Agreements and Arrangements; Partners and Partnerships; Competition; Cooperation; Online Technology; Food and Beverage Industry; Retail Industry