Publications

November 2015 (Revised May 2016)
Case

Aspiring Minds

By: Karim R. Lakhani, Marco Iansiti and Christine Snively

By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning... View Details

Keywords: Information Technology; Strategy; Higher Education; Technological Innovation; Employment; Technology Industry; India; China

September 2007 (Revised January 2008)
Case

Tata Motors: The Tata Ace

By: Krishna G. Palepu and Vishnu Srinivasan

Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details

Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India

Research Summary

Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details

November 2022 (Revised June 2023)
Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley

In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States

May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A lawyer opened the door of his BMW, when, suddenly, a car came along and hit the door, ripping it off... View Details

Keywords: by Dina Gerdeman

Web

Strategy Awards & Honors - Faculty & Research

Outstanding Educator Award for Excellence in MBA/Executive education from the Strategic Management Division of the Academy of Management. Maria P. Roche : Runner-up for the Best Paper in View Details

Web

Finance Awards & Honors - Faculty & Research

Science of Science & Innovation Policy (Sci-SIP) Award for Assessing the Impact of Non-Practicing Entities on U.S. Innovation with Umit Gurun,... View Details

22 Nov 2016
First Look

November 22, 2016

November 2016 Quarterly Journal of Economics Stereotypes By: Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer Abstract—We present a model of stereotypes based on Kahneman and... View Details

Keywords: Sean Silverthorne

Web

Online Management Course | HBS Online

improve and innovate Manage and lead change in organizations of varying sizes Who Will Benefit Newly Appointed Managers Seasoned Managers Aspiring Managers Whether you’re managing people, products, or... View Details

02 Jun 2010
What Do You Think?

How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?

sustainable without a framework of cultural values and rules." Drew Williamson pictured the relationship as "a virtuous circle that can break at any of the three points. It starts with a happy,... View Details

Keywords: by Jim Heskett

May 2023 (Revised June 2023)
Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland

2016
Working Paper

Operations in the On-Demand Economy: Staffing Services with Self-Scheduling Capacity

By: Itai Gurvich, Martin Lariviere and Antonio Moreno

Motivated by recent innovations in service delivery such as ride-sharing services and work-from-home call centers, we study capacity management when workers self-schedule. Our service provider chooses capacity to maximize its profit (revenue from served customers minus... View Details

Keywords: Strategic Servers; On-demand Economy; Independent Capacity; Distributed Systems; Uber; Service Operations; Performance Capacity

SSRN

February 2021
Tutorial

What is AI?

By: Tsedal Neeley

This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of... View Details

Keywords: Artificial Intelligence; Digital; Technological Innovation; Leadership; AI and Machine Learning; Mathematical Methods

January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyo Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry