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Show Results For
-
All HBS Web
(1,676)
- People (4)
- News (396)
- Research (960)
- Events (9)
- Multimedia (21)
- Faculty Publications (458)
- March 2023
- Article
Giving-by-proxy Triggers Subsequent Charitable Behavior
By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki
How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable...
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Kassirer, Samantha, Jillian J. Jordan, and Maryam Kouchaki. "Giving-by-proxy Triggers Subsequent Charitable Behavior." Art. 104438. Journal of Experimental Social Psychology 105 (March 2023).
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 05 Jul 2023
- HBS Case
What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment
the same sorts of results.” Given his prior success in reading the market, Johnson relied on a contextual orientation to develop various plans to reinvent the JCPenney way, including new concepts in retailing and new compensation plans that drew inspiration from...
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Keywords:
by Ben Rand
- 2022
- Article
Reversible Power-to-Gas Systems for Energy Conversion and Storage
By: Gunther Glenk and Stefan Reichelstein
In the transition to decarbonized energy systems, Power-to-Gas (PtG) processes have the potential to connect the existing markets for electricity and hydrogen. Specifically, reversible PtG systems can convert electricity to hydrogen at times of ample power supply, yet...
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Keywords:
Decarbonization;
Energy Storage;
Renewable Energy;
Batteries;
Carbon Emissions;
Green Hydrogen;
Greenhouse Gas Emissions;
Energy;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Green Technology;
Decision Making;
Investment;
Operations;
Energy Industry;
Utilities Industry;
Transportation Industry;
Industrial Products Industry;
Manufacturing Industry;
Auto Industry;
Europe;
North America;
South America;
Africa;
Asia
Glenk, Gunther, and Stefan Reichelstein. "Reversible Power-to-Gas Systems for Energy Conversion and Storage." Art. 2010. Nature Communications 13 (2022).
- June 2, 2020
- Article
How to 'Re-engineer' Your Business for Safety
By: Hubert Joly
Process reengineering was a massive trend in the 1990s. By focusing on improving either cost, quality, or service, a company could gain benefits in all three categories. Today, the principles that underpin process reengineering can be applied anew, with safety as a...
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Keywords:
Re-engineering;
COVID;
Safety;
Performance Improvement;
Organizational Change and Adaptation
Joly, Hubert. "How to 'Re-engineer' Your Business for Safety." Harvard Business Review Digital Articles (June 2, 2020).
- September 2019
- Technical Note
Care Economy in the U.S. (Primer)
By: Joseph B. Fuller, William R. Kerr, Manjari Raman and Carl Kreitzberg
This case describes how caregiving responsibilities influence American employees, firms, and the broader economy. It details how sociodemographic trends in the late 20th century transformed the way that Americans balance their personal and professional lives, analyzing...
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Keywords:
Human Resources;
Talent and Talent Management;
Demographics;
Labor;
Health Care and Treatment;
Family and Family Relationships;
Strategy;
Management;
United States
Fuller, Joseph B., William R. Kerr, Manjari Raman, and Carl Kreitzberg. "Care Economy in the U.S. (Primer)." Harvard Business School Technical Note 820-027, September 2019.
- January 2019 (Revised January 2021)
- Case
The Louvre
By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer
Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and...
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Keywords:
Customer-centricity;
Cultural Organizations;
Museum;
Brand;
Customer Focus and Relationships;
Mission and Purpose;
Culture;
Education;
Brands and Branding;
Marketing;
Fine Arts Industry
Deshpandé, Rohit, Francois-Lucien Vulliermet, and Daniela Beyersdorfer. "The Louvre." Harvard Business School Case 519-045, January 2019. (Revised January 2021.)
- Teaching Interest
Overview
Globalization and Emerging Markets (Elective Course)
The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the...
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Keywords:
Globalization;
Strategy;
Macroeconomics;
State Capitalism;
Political Economy;
Emerging Markets;
Multinational Firms and Management;
Global Strategy;
Economics;
Energy Industry;
Retail Industry;
Mining Industry;
Agriculture and Agribusiness Industry;
Banking Industry;
China;
Africa;
Dubai;
Pakistan;
India;
Brazil;
Russia;
Cuba;
Argentina
- Research Summary
Investment and marketing strategies of American multinationals in Argentina (1890c-1939)
Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of...
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- Spring 2013
- Article
The Investment Strategies of Sovereign Wealth Funds
By: Shai Bernstein, Josh Lerner and Antoinette Schoar
This paper examines the direct private equity investment strategies across sovereign wealth funds (SWFs) and their relationship to the funds' organizational structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at home when...
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Bernstein, Shai, Josh Lerner, and Antoinette Schoar. "The Investment Strategies of Sovereign Wealth Funds." Journal of Economic Perspectives 27, no. 2 (Spring 2013): 219–238.
- February 2009 (Revised September 2010)
- Case
JWT China: Advertising for the New Chinese Consumer
By: Elisabeth Koll
This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from...
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Keywords:
Governing Rules, Regulations, and Reforms;
Marketing Strategy;
Consumer Behavior;
Business and Government Relations;
Business Strategy;
Expansion;
Advertising Industry;
China
Koll, Elisabeth. "JWT China: Advertising for the New Chinese Consumer." Harvard Business School Case 809-079, February 2009. (Revised September 2010.)
A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal...
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- 2020
- Article
A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam
Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role...
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Keywords:
Sales Compensation;
Sales Management;
Sales Strategy;
Principal-agent Theory;
Structural Econometrics;
Field Experiments;
Machine Learning;
Artificial Intelligence;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
AI and Machine Learning
Chung, Doug J., Byungyeon Kim, and Niladri B. Syam. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?" Foundations and Trends® in Marketing 14, no. 1 (2020): 1–52.
- September 2017 (Revised August 2018)
- Case
The Productivity Decline: Demographics, Robots, or Globalization?
By: Laura Alfaro, Hayley Pallan and Sarah Jeong
In the early 21st century, there was a noticeable trend of declining productivity growth. Despite the persistent decline in productivity growth, a consensus on its explanation had not been reached. Some of the debate focused on the technicalities of productivity...
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Keywords:
Productivity;
Performance Productivity;
Measurement and Metrics;
Technological Innovation;
Economic Slowdown and Stagnation;
Globalization;
Business and Government Relations
Alfaro, Laura, Hayley Pallan, and Sarah Jeong. "The Productivity Decline: Demographics, Robots, or Globalization?" Harvard Business School Case 718-013, September 2017. (Revised August 2018.)
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
- 06 May 2014
- First Look
First Look: May 6
Publications August 2013 Cambridge University Press Democracy and Its Elected Enemies: American Political Capture and Economic Decline By: Rosefielde, Steven, and Daniel Quinn Mills Abstract—Democracy and Its Elected Enemies reveals that American politicians have...
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Keywords:
Sean Silverthorne
- 25 Sep 2007
- First Look
First Look: September 25, 2007
Working PapersIntra-Industry Foreign Direct Investment Authors:Laura Alfaro and Andrew Charlton Abstract We use a new firm-level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close to a comprehensive picture of...
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Keywords:
Martha Lagace
- 20 Mar 2007
- First Look
First Look: March 20, 2007
Working PapersIncorporating Price and Inventory Endogeneity in Firm-Level Sales Forecasting Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman Abstract As numerous papers have argued, sales, inventory, and gross margin for a retailer are interrelated. We...
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Keywords:
Martha Lagace
- April 1998 (Revised May 2001)
- Supplement
Acquisition of Consolidated Rail Corporation (B), The
By: Benjamin C. Esty, Lori A. Flees and Mathew M Millett
Eight days after CSX announced it was going to buy Consolidated Rail (Conrail) for $88.65 per share, Norfolk Southern made a hostile $100 per share bid for Conrail. Over the next several months, the potential acquirers upped their bids while exchanging criticism in the...
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Keywords:
Law;
Valuation;
Rail Transportation;
Bids and Bidding;
Governance Controls;
Mergers and Acquisitions;
Business Strategy;
Corporate Finance;
Rail Industry;
United States
Esty, Benjamin C., Lori A. Flees, and Mathew M Millett. "Acquisition of Consolidated Rail Corporation (B), The." Harvard Business School Supplement 298-095, April 1998. (Revised May 2001.)