Publications

January 1991 (Revised June 1991)
Supplement

Olivetti Group (C): The Transition Concerto, Finale

By: Malcolm S. Salter and Roy V. Eales

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

September 1990 (Revised March 1993)
Case

General Electric Plastics: Organizing the Marketing Function

By: V. Kasturi Rangan

Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details

Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy

June 1990 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (B), Teaching Note

By: Lynda M. Applegate

Teaching Note for (9-187-123). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

June 1990 (Revised September 1992)
Teaching Note

Frito-Lay, Inc.: A Strategic Transition (C), Teaching Note

By: Lynda M. Applegate

Teaching Note for (9-190-071). View Details

Keywords: Strategy; Transition; Food and Beverage Industry

February 1990 (Revised August 2001)
Case

Merloni Elettrodomestici SpA: The Transit Point Experiment

By: Janice H. Hammond and Maura G Kelly

Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,... View Details

Keywords: Logistics; Marketing Channels; Planning; Time Management; Distribution Channels; Competitive Advantage; Customer Relationship Management; Information Technology; Consumer Products Industry; Italy

January 1990 (Revised October 1993)
Case

Monsanto's March into Biotechnology (A)

By: Gary P. Pisano

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details

Keywords: History; Transition; Biotechnology Industry; Agriculture and Agribusiness Industry

January 1990 (Revised March 1991)
Case

American Red Cross Blood Services: Northeast Region

By: Robert L. Simons

Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details

Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America

December 1989 (Revised February 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (C)

By: Lynda M. Applegate

In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details

Keywords: Design; Information Technology; Information Infrastructure; Competitive Strategy; Time Management; Organizational Structure; Information Management; Strategic Planning; Performance Effectiveness; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

October 1989
Case

Olivetti (C): The Transition Concerto, 1st and 2nd Movements

By: Malcolm S. Salter and Roy V. Eales

Keywords: Corporate Strategy; Information Technology Industry

October 1989 (Revised May 1990)
Supplement

Olivetti (C1): The Transition Concerto, Finale

By: Malcolm S. Salter and Roy V. Eales

October 1987 (Revised March 1991)
Case

Colgate-Palmolive (A): Company In Transition

By: James L. Heskett

Keywords: Organizational Change and Adaptation; Transition; Consumer Products Industry

April 1986
Teaching Note

Telecommunications in Transition and Telecommunications in Transition: Appendixes A, B, and C, Teaching Note

By: Richard H.K. Vietor