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-
All HBS Web
(3,171)
- People (2)
- News (508)
- Research (2,276)
- Events (10)
- Multimedia (31)
- Faculty Publications (1,521)
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what...
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Keywords:
Consumer Behavior;
Consumer Marketing;
Customer Experience;
Network Effects;
Service Profit Chain;
Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Whether it’s booking a hotel, renting a movie, or buying a car, many of us consult multiple reviews before deciding. It’s called aggregating opinions, and we do it without even thinking about it. Crowdsourcing works so well, in fact, says Harvard Business School...
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- October 2016
- Case
The Quiet Ascension of LA Fitness
By: John R. Wells and Gabriel Ellsworth
In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held...
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Keywords:
LA Fitness;
Health Clubs;
Fitness;
Gyms;
Chain;
Exercise;
Personal Training;
Retention;
Bally Total Fitness;
24 Hour Fitness;
Planet Fitness;
Buildings and Facilities;
Acquisition;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Demographics;
Age;
Gender;
Income;
Residency;
Borrowing and Debt;
Capital;
Capital Structure;
Cash;
Cash Flow;
Cost;
Private Equity;
Financial Condition;
Financial Liquidity;
Financing and Loans;
Investment Return;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Multinational Firms and Management;
Business History;
Employees;
Recruitment;
Selection and Staffing;
Human Capital;
Contracts;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Market Entry and Exit;
Operations;
Service Operations;
Leasing;
Private Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Situation or Environment;
Opportunities;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Expansion;
Segmentation;
Information Technology;
Mobile Technology;
Technology Platform;
Health Industry;
United States;
California;
Los Angeles
Wells, John R., and Gabriel Ellsworth. "The Quiet Ascension of LA Fitness." Harvard Business School Case 717-424, October 2016.
- March 2018
- Teaching Note
The Ready-Made Garment Industry: A Bangladeshi Perspective (A), (B), (C), and (D)
By: Nien-hê Hsieh
Responsibility for working conditions in contract factories within the supply chain presents an ongoing challenge for managers and area of debate. Much of the debate approaches the challenge from the perspective of large global apparel brands. This case helps students...
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- 29 May 2015
- Working Paper Summaries
Can Marshall’s Clusters Survive Globalization?
Keywords:
by Giulio Buciuni & Gary P. Pisano
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Keywords:
retailing
- June 2012
- Teaching Note
Harvest: Organic Waste Recycling with Energy Recovery (TN) (A) and (B)
By: Deishin Lee
This case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of organic waste recycling with energy recovery, and the characteristics of...
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- December 2015 (Revised April 2019)
- Case
Chicken Republic
By: Jose Alvarez and Natalie Kindred
Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the...
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Keywords:
Poultry;
Chicken;
Value Chain;
Emerging Market;
Chicken Republic;
Amo Byng;
Doreo Partners;
Babban Gona;
Reform;
MINT;
QSR;
Quick Serve Restaurant;
Fast Food;
Corruption;
Growth;
Leadership;
Food;
Customer Value and Value Chain;
Supply Chain;
Infrastructure;
Animal-Based Agribusiness;
Entrepreneurship;
Emerging Markets;
Crime and Corruption;
Governance;
Growth and Development;
Agriculture and Agribusiness Industry;
Nigeria;
Africa
Alvarez, Jose, and Natalie Kindred. "Chicken Republic." Harvard Business School Case 516-052, December 2015. (Revised April 2019.)
- Teaching Interest
Overview
Paul is primarily interested in teaching data science to management students through the case method. This includes technical topics (programming and statistics) as well as higher-level management issues (digital transformation, data governance, etc.) As a research...
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Keywords:
A/B Testing;
AI;
AI Algorithms;
AI Creativity;
Algorithm;
Algorithm Bias;
Algorithmic Bias;
Algorithmic Fairness;
Algorithms;
Analytics;
Application Program Interface;
Artificial Intelligence;
Causality;
Causal Inference;
Computing;
Computers;
Data Analysis;
Data Analytics;
Data Architecture;
Data As A Service;
Data Centers;
Data Governance;
Data Labeling;
Data Management;
Data Manipulation;
Data Mining;
Data Ownership;
Data Privacy;
Data Protection;
Data Science;
Data Science And Analytics Management;
Data Scientists;
Data Security;
Data Sharing;
Data Strategy;
Data Visualization;
Database;
Data-driven Decision-making;
Data-driven Management;
Data-driven Operations;
Datathon;
Economics Of AI;
Economics Of Innovation;
Economics Of Information System;
Economics Of Science;
Forecast;
Forecast Accuracy;
Forecasting;
Forecasting And Prediction;
Information Technology;
Machine Learning;
Machine Learning Models;
Prediction;
Prediction Error;
Predictive Analytics;
Predictive Models;
Analysis;
AI and Machine Learning;
Analytics and Data Science;
Applications and Software;
Digital Transformation;
Information Management;
Digital Strategy;
Technology Adoption
- 04 Dec 2019
- Working Paper Summaries
Intelligent Design of Inclusive Growth Strategies
- March 2006 (Revised September 2006)
- Case
Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel
By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin
The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas...
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Keywords:
Games, Gaming, and Gambling;
Customer Relationship Management;
Customer Value and Value Chain;
Entertainment and Recreation Industry;
Accommodations Industry;
Nevada
Campbell, Dennis, Francisco de Asis Martinez-Jerez, Marc Epstein, and Joshua Bellin. "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel." Harvard Business School Case 106-029, March 2006. (Revised September 2006.)
- April 2012
- Case
Pret A Manger
By: Frances X. Frei, Rick Goldberg and Stephanie van Sice
Pret A Manger, a London-based chain of sandwich shops, was known for its fast, genuine service and pre-packaged sandwiches prepared on-site daily. Instructed by its board to grow at 15 percent per year, Pret considered opening "twin" shops in locations too small to...
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Keywords:
Customer Service Excellence;
Growth Planning And Management;
Employee Performance Management;
Information Management;
Production Planning;
Employee Attitude Development And Empowerment;
Employee Retention;
Leadership Development And Career Planning;
Service Delivery;
Growth and Development Strategy;
Business Model;
Innovation and Invention;
Employees;
Performance;
London
Frei, Frances X., Rick Goldberg, and Stephanie van Sice. "Pret A Manger." Harvard Business School Case 612-033, April 2012.
- November 2015 (Revised February 2020)
- Teaching Note
IDEO: Human-Centered Service Design
By: Ryan W. Buell
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,...
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- April 6, 2022
- Article
In Uncertain Times, Big Companies Need to Take Care of Their Suppliers
By: Willy C. Shih
Many large original equipment manufacturers (OEMs) have long been ruthless with their suppliers, demanding extremely low prices and loading them up with risks. Given that the current turmoil buffeting global supply chains is unlikely to end anytime soon, OEMs should...
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Keywords:
Supplier Relationship;
Supply Chain Management;
Supply Chain;
Relationships;
Risk and Uncertainty;
Auto Industry;
Industrial Products Industry;
Manufacturing Industry;
United States
Shih, Willy C. "In Uncertain Times, Big Companies Need to Take Care of Their Suppliers." Harvard Business Review Digital Articles (April 6, 2022).
- December 2015
- Case
IDEO: Human-Centered Service Design
By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,...
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Keywords:
Design Thinking;
Innovation;
Service Management;
Service;
Design;
Service Delivery;
Innovation and Management;
Entertainment and Recreation Industry;
Peru
Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Multimedia/Video Case 615-703, December 2015.
- July 2005 (Revised September 2016)
- Case
24 Hour Fitness (A): The Rise, 1983–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in...
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Keywords:
24 Hour Fitness;
Mark Mastrov;
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Exercise;
Personal Training;
Retention;
Sales Force Compensation;
Incentive Systems;
Buildings and Facilities;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Private Equity;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Nutrition;
Business History;
Employees;
Recruitment;
Selection and Staffing;
Human Capital;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Marketing;
Operations;
Service Operations;
Private Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Expansion;
Segmentation;
Information Technology;
Internet;
Technology Platform;
Web;
Web Sites;
Capital Structure;
Performance;
Organizational Structure;
Organizational Culture;
Health Industry;
United States;
California;
San Francisco
Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
- Research Summary
Collaborative Planning, Forecasting and Replenishment (CPFR)
Conducting research on new management concepts in supply chain management like CPFR. Identifying best practices in the nine-step-CPFR process. Major differences in CPFR-implementation in the U.S., Europe, South America, Asia and Africa.Linking e-marketplaces in the...
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- October 2009
- Case
Medisys Corp.: The IntensCare Product Development Team
By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Leadership;
Conflict Management;
Interpersonal Communication;
Groups and Teams;
Product Design;
Product Development;
Organizational Change and Adaptation;
Health Care and Treatment;
Power and Influence;
Medical Devices and Supplies Industry;
United States
Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.
- Research Summary
Optimal Decision Making Under Uncertainty
Inventory control problems in supply chains. In this stream of theoretical research, Professor Goh has investigated how inventory should be optimally managed in supply chains. Specifically, he has studied how supply chains can make decisions to operate... View Details