customer engagement - Publications - Faculty & Research

21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

Similarly, Kinko's was measuring on-time performance for copying large batch jobs for their corporate accounts. Their staff was thus engaged in back office activities to generate these copies. However in actuality, their View Details

Keywords: by Sean Silverthorne

07 May 2013
First Look

First Look: May 7

equity groups. Instead, they appear to expand their private equity engagement to take advantage of the credit market booms while capturing private benefits from cross-selling of other banking services. Publisher's link:... View Details

Keywords: Carmen Nobel

05 Sep 2006
First Look

First Look: September 5, 2006

Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM... View Details

Keywords: Sean Silverthorne

Web

Creating Brand Value - Course Catalog

consultants engaged in stewarding brand strategy; and Venture capital or private equity investors seeking to identify brand asset potential. Educational Objectives: In the consumer/retail space, brands are often companies’ most valuable... View Details

17 Aug 2015
News

The Play Alchemist

NGOs, on the ground. In addition, the company is releasing a new app, called Plus, that will increase customer engagement by tracking everything from production to distribution of the product they’ve... View Details

Keywords: Constantine von Hoffman

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

unconcerned. Engagement on various applications on the Facebook platform is up. Users appear comfortable with the trade they make to give up privileged information in exchange for a range of convenient and free services. Without a push by... View Details

Keywords: by George Riedel

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting View Details

Keywords: by Carmen Nobel; Service

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details

Keywords: by Martha Lagace

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

Since the start of the 2000s, a high-level corporate position has evolved that is still something of a mystery. As companies have engaged in more efforts around sustainability, environmental and otherwise, the "chief sustainability... View Details

Keywords: by Dina Gerdeman; Manufacturing

21 May 2013
First Look

First Look: May 21

influence activities which imply toolmaking, we can outline the contours of three modes of operation, which describe experts operating as Compliance Experts, Engaged Toolmakers, or Technical Champions, depending on the communicability of... View Details

Keywords: Sean Silverthorne

03 Jul 2018
What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

customers, and others. How will it affect the way policy is formulated and the manner in which decisions are made? To what extent will it determine who is to be hired and who is to be engaged as a customer... View Details

Keywords: by James Heskett; Computer; Technology

01 Dec 2018
News

Alumni and Faculty Books for December 2018

the author’s debt to Belvedere College and the Jesuits as the great influence on his life philosophy and life choices. McEvoy also reflects on how Irish banks morphed from being customer oriented, conservative, dull, and profoundly honest... View Details

12 Oct 1999
Research & Ideas

Decoding the DNA of the Toyota Production System

The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously flexible and responsive to View Details

Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

MIS faculty, as well as faculty from other units whose research is related to MIS, are currently engaged in research to track the evolution of information technology and to determine how IT infrastructure can create value in the... View Details

Keywords: Elaine Gottlieb

01 Oct 2013
News

Banking on Africa's Future

to the previously 'unbanked' at the bottom of the pyramid. Equity Bank has increased financial inclusion while generating good returns for our investors. In five years, Equity's customer base—its depositors— has increased from about 2... View Details

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

like partners and coaches than bosses and controllers in the traditional sense. Finally, the most senior executives in the organization should be engaged every day with the first-line: working with them in the marketplace and in View Details

Keywords: by Bill George

11 May 2017
Blog Post

Why We Recruit: Microsoft

“empowering every person and organization on the planet to achieve more,” really captures the essence of Microsoft. We are customer obsessed, data driven, and always encouraged to have a growth mindset. What recruiting tactics have you... View Details

Keywords: Technology

01 Mar 2014
News

Faculty and Alumni Books for March 2014

a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. View Details

01 Jun 2016
News

Prima Datarina

and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a... View Details

Keywords: Julia Hanna

01 Jul 2008
First Look

First Look: July 1, 2008

Cases & Course MaterialsAdvanced Energy: Programs for Energy Conservation Harvard Business School Case 508-003 Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North... View Details

Keywords: Martha Lagace

Publications