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All HBS Web
(879)
- News (238)
- Research (508)
- Multimedia (3)
- Faculty Publications (255)
- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and...
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Keywords:
Advertising Campaigns;
Film Entertainment;
Marketing Strategy;
Product Launch;
Product Positioning;
Distribution Channels;
Religion;
Motion Pictures and Video Industry
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
- 17 Apr 2007
- First Look
First Look: April 17, 2007
http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=4045 Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race Authors:Michael I. Norton, Joseph A. Vandello, Andrew Biga, and View Details
Keywords:
Martha Lagace
- 27 Mar 2007
- First Look
First Look: March 27, 2007
for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton. John...
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Martha Lagace
- 11 Sep 2007
- First Look
First Look: September 11, 2007
also—and crucially so—on whether or not the platforms subsidize one side of the market in equilibrium. For example, with prices being strategic complements across platforms, we show that a cost-reducing investment by one firm may have a...
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Martha Lagace
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in...
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Keywords:
Business Subsidiaries;
Business Model;
Business Startups;
Price;
Global Strategy;
Marketing Strategy;
Demand and Consumers;
Partners and Partnerships;
Salesforce Management;
Telecommunications Industry
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers...
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Keywords:
Cause-related Marketing;
Charitable Donations;
Generosity;
Altruism;
Philanthropy and Charitable Giving;
Brands and Branding;
Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a...
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Keywords:
Market Research;
Forecasting;
Consumer Marketing;
New Product Marketing;
Product Lines;
Merchandising;
Branding;
Demand and Consumers;
Partners and Partnerships;
Marketing Strategy;
Forecasting and Prediction;
Product Marketing;
Brands and Branding;
Product Development;
Manufacturing Industry;
Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about...
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Keywords:
Dina Gerdeman
- 21 Jun 2011
- First Look
First Look: June 21
characterizes the financial world. They also overlook the role of natural selection. To be sure, natural selection in the financial world is not exactly analogous to the processes first described by Darwin and elaborated on View Details
Keywords:
Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it...
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Keywords:
Carmen Nobel
- September 2000
- Article
Challenges Facing Family Companies in the Gulf Region
By: John A. Davis
Davis, John A. "Challenges Facing Family Companies in the Gulf Region." Family Business Review (September 2000).
- January 2009 (Revised November 2009)
- Background Note
Adult Life Stages
By: John A. Davis
This note describes basic concepts of adult life stage theory and summarizes Daniel Levinson's research findings on the adult development of men and women.
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Keywords:
Transition;
Motivation and Incentives;
Behavior;
Personal Development and Career;
Organizational Culture;
Gender
Davis, John A. "Adult Life Stages." Harvard Business School Background Note 809-097, January 2009. (Revised November 2009.)
- October 2005 (Revised February 2007)
- Background Note
Negotiating Your Entry into Your Family Business
By: John A. Davis
Provides guidance to junior generation members of a business family concerning negotiating their entry into their family's business.
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Keywords:
Family Business
Davis, John A. "Negotiating Your Entry into Your Family Business." Harvard Business School Background Note 806-062, October 2005. (Revised February 2007.)
- July 2005 (Revised February 2007)
- Background Note
Principles of Family Business System Change
By: John A. Davis
Identifies several practical principles to keep in mind when changing a family business system.
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Davis, John A. "Principles of Family Business System Change." Harvard Business School Background Note 806-011, July 2005. (Revised February 2007.)
- February 2004 (Revised May 2007)
- Case
George Barker
By: John A. Davis
George Barker, the 40-year-old CEO of his family's commercial real estate design and development firm, must deal with the unsatisfactory performance of his brother Peter, who is also in the business. Although Peter's performance is upsetting to George, George feels...
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Keywords:
Family Business;
Leadership Style;
Business or Company Management;
Performance Evaluation;
Problems and Challenges;
Family and Family Relationships;
Real Estate Industry
Davis, John A. "George Barker." Harvard Business School Case 804-094, February 2004. (Revised May 2007.)
- August 1997 (Revised November 1997)
- Background Note
Performance Evaluation of Family Members
By: John A. Davis
Davis, John A. "Performance Evaluation of Family Members." Harvard Business School Background Note 898-032, August 1997. (Revised November 1997.)
- 06 Feb 2007
- First Look
First Look: February 6, 2007
Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United States. The field was developed...
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Keywords:
Martha Lagace
- June 2005 (Revised September 2008)
- Class Lecture
Strategy: Building and Sustaining Competitive Advantage
By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around...
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Keywords:
Competitive Advantage
- 22 Oct 2011
- Conference Presentation
Principles and Practices of Long-Term Family Success
By: John A. Davis
- September 2007
- Exercise
Values Concerning Inheritance Worksheet
By: John A. Davis
Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs.
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Keywords:
Assets;
Management Succession;
Family Business;
Family and Family Relationships;
Planning;
Value
Davis, John A. "Values Concerning Inheritance Worksheet." Harvard Business School Exercise 808-071, September 2007.