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Show Results For
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All HBS Web
(3,431)
- People (4)
- News (756)
- Research (1,722)
- Events (28)
- Multimedia (77)
- Faculty Publications (1,037)
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- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
president for research when she launched what proved to be the company's most successful "emerging business opportunity," the Life Sciences venture. She disrupted IBM's staid model by hiring genetic...
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by Lane Lambert
- 10 Feb 2021
- Research & Ideas
Has #MeToo Changed How Hollywood Hires?
light in 2017 are substantially more likely than those without such prior ties to bring on female writers following the #MeToo movement, according to a forthcoming article in Management Science titled Scandal, Social Movement, and Change:...
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- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 21 Mar 2018
- Research & Ideas
Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity
future, 50 percent of all tasks currently done by humans could be done by machine learning and artificial intelligence,” says Prithwiraj (Raj) Choudhury, assistant professor at Harvard Business School. Overall, that could translate into a...
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- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
December 4, 2017 Harvard Business Review How a Fast-Growing Startup Built Its Sales Team for Long-Term Success By: Cespedes, Frank V., and David Mattson Abstract—It’s common for leaders of sales teams to focus almost exclusively on...
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Sean Silverthorne
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
objective criteria such as price or venue. But what happens when emotion fuels the process? Could it increase efficiency and engagement? Edward McFowland III, assistant professor at Harvard Business School, and his coauthors examine this...
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by Kara Baskin
- 21 May 2014
- Working Paper Summaries
The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research
Keywords:
by George Serafeim
- 15 Aug 2022
- Book
University of the Future: Finding the Next World Leaders in Higher Ed
Today the United States is considered the world leader in higher education. Yet the country could risk losing that top spot, particularly with China opening some of the most innovative educational centers across the globe in recent years, says Harvard View Details
- 03 Apr 2012
- First Look
First Look: April 3
developers to either a competitive or a cooperative work regime to create software for NASA's Space Life Sciences Directorate. Half of the subjects-the "sorted" group-were assigned according to their institutional preferences;...
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Carmen Nobel
- October 2022 (Revised June 2024)
- Case
Driving Decarbonization at BMW
The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,...
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Keywords:
Decarbonization;
Climate Change;
Environment;
Sustainability;
Carbon Accounting;
Carbon;
Carbon Abatement;
Electric Vehicles;
Automobiles;
Transportation;
Environmental Accounting;
Environmental Management;
Environmental Sustainability;
Accounting;
Strategy;
Technological Innovation;
Supply Chain;
Business and Stakeholder Relations;
Transportation Industry;
Auto Industry;
Battery Industry;
Germany;
China;
United States;
Europe
Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Case 123-008, October 2022. (Revised June 2024.)
- Research Summary
Understanding Customers
In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and...
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- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
it, "When companies have to play by the same rules, then fair competition can take place terms and conditions for all concerned industries worldwide seems to be a must." The one question that is within the realm of management is what role, if any, View Details
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
Editor's Note: Rapid urbanization and resource scarcity pose problems—and opportunities—for businesses and governments all over the world. But who can best lead the building and developing of these municipalities? One model: promotion and...
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- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
phone-based follow-up. The low rates of hypertension awareness, treatment, and control underscore the ongoing challenge of both hypertension screening and management in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53086 June 21, 2017 Harvard...
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Sean Silverthorne
- 02 Apr 2020
- What Do You Think?
What Are Lessons for Leaders from This Black Swan Crisis?
coffin of ‘evidence based’ science and risk management.” Krishnaswamy Sathyamurthy mused, “ interested in knowing as to how many corporations have ducked the pandemic and are going to emerge unscathed.” It suggests a range of questions...
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by James Heskett
- 20 Apr 2011
- Research & Ideas
Blind Spots: We’re Not as Ethical as We Think
fact is that while we like to think of ourselves as fair, moral, and lawful, recent science shows us that we are quite capable of committing unethical acts, or approving of the dishonest acts of others, even as we believe we are doing the...
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by Sean Silverthorne
- 17 Sep 2012
- Research & Ideas
Blue Skies, Distractions Arise: How Weather Affects Productivity
Autumn has sprung, and the cold, dreary days of winter are around the corner. But take heart, wistful sun lovers. It turns out that lousy weather is actually good for business operations. A new research paper reports that a decrease in...
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by Carmen Nobel
- 18 Jun 2024
- Research & Ideas
Industrial Decarbonization: Confronting the Hard Challenges of Cement
Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure...
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- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
players, poor customer service, and regional variations in quality of care. "By virtually any standard, it's an underperforming industry," says Richard Hamermesh, faculty chair of Harvard Business School's recently formed...
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- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
below, Frazier provides insights into this turbulent period of American history with Tsedal Neeley (@tsedal), the Naylor Fitzhugh Professor of Business Administration at Harvard Business School. Topics...
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