Retail Expansion Strategy - Publications - Faculty & Research - Harvard Business School

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November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

having these stores and just having a sales rack in the back?" As a doctoral student in economics at Columbia, Ngwe was fascinated by the incredible range of products that retailers offer to consumers, and wondered just how this... View Details

Keywords: by Michael Blanding; Retail; Retail; Retail

11 Sep 2012
Working Paper Summaries

Spatial Organization of Firms: Internal and External Agglomeration Economies and Location Choices Through the Value Chain

Keywords: by Juan Alcácer & Mercedes Delgado

October 2014
Supplement

Quiet Logistics (B)

By: Robert Simons and Natalie Kindred

This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details

May 2013
Supplement

Studio Moderna—A Venture in Eastern Europe

By: Jim Sharpe

This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details

November 2006 (Revised August 2008)
Case

Lincoln Electric

By: Jordan I. Siegel

The case describes Lincoln Electric's business strategy and incentive system, and it discusses the global strategy choices that the company faces going forward. Lincoln Electric is deciding whether a strong push into India should be the next step in the company's... View Details

Keywords: Global Strategy; Globalized Firms and Management; Growth and Development Strategy; Business Strategy; Expansion; India

December 2010 (Revised January 2012)
Case

Zespri

By: Jose B. Alvarez and Mary Louise Shelman

Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details

Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand

June 2009 (Revised January 2011)
Case

Target Corporation: Ackman versus the Board

By: Krishna G. Palepu, Suraj Srinivasan and James Weber

After 15 years of great performance, Target's faltering performance during an economic downturn led an activist shareholder to initiate a proxy fight. Target Corporation, the second largest discount store retailer in the U.S., had competed successfully against industry... View Details

Keywords: Financial Crisis; Investment Activism; Governing and Advisory Boards; Business and Shareholder Relations; Business Strategy; Value; Retail Industry

November 2016
Case

Pete & Gerry's

By: Jose Alvarez and Natalie Kindred

January 2008 (Revised July 2009)
Case

Studio Moderna - A Venture in Eastern Europe

By: Daniel Isenberg

Studio Moderna is the leading electronic retailer in 20 countries in and around Central and Eastern Europe, and use a multi-channel business strategy, organizational structure, and IT system. When management conflicts arise, Sandi Cesko, CEO and co-founder must decide... View Details

Keywords: Globalized Firms and Management; Operations; Entrepreneurship; Retail Industry; Retail Industry; Europe

September 2005 (Revised February 2007)
Case

Angels and Devils: Best Buy's New Customer Approach (A)

By: Anita Elberse, John T. Gourville and Das Narayandas

In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an... View Details

Keywords: History; Customer Relationship Management; Opportunities; Marketing Strategy; Leadership Style; Problems and Challenges; Growth and Development Strategy; Retail Industry; Retail Industry

April 2003 (Revised December 2006)
Case

ZARA: Fast Fashion

By: Pankaj Ghemawat and Jose Luis Nueno

Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details

Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Retail Industry; Retail Industry; Retail Industry; Spain

15 Jul 2019
Blog Post

Exploring the World of Electric Adventure Vehicles

not only graduate school at HBS—but also a summer 2019 retail strategy internship with Ford- and Amazon-backed electric car startup, Rivian Automotive. Founded in 2009, Rivian is an independent American... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

December 1986 (Revised January 1998)
Case

Chaparral Steel (Abridged)

By: Kim B. Clark

Examines a major capacity expansion proposal of Chaparral Steel, a steel minimill. Gives students the opportunity to evaluate the proposed expansion in the context of the competitive environment, market demand, technological choice, and the demands of a global... View Details

Keywords: Expansion; Performance Capacity; Steel Industry

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June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

February 2021
Case

Lidya: Bringing Nigerian FinTech Innovation to Global Small and Medium Enterprises

By: Lauren Cohen and Spencer C.N. Hagist

Lidya CEO Tunde Kehinde must size up options for the expansion of his novel lending practices that drastically reduce the credit cycle in his developing Nigeria, and determine if expansion into Eastern Europe will prove successful or disastrous. View Details

Keywords: Fintech; Economics; Entrepreneurship; Financing and Loans; Strategy; Expansion; Nigeria

2020
Working Paper

Reverse Information Sharing: Reducing Costs in Supply Chains with Yield Uncertainty

By: Pavithra Harsha, Ashish Jagmohan, Retsef Levi, Elisabeth Paulson and Georgia Perakis

Supply uncertainty in produce supply chains presents major challenges to retailers. Supply shortages create frequent disruptions in terms of promised delivery times, quantity and quality delivered. To alleviate these challenges, dual sourcing--a strategy in which... View Details

Keywords: Information Sharing; Yield Uncertainty; Ration Gaming; Blockchain; Supply Chain; Risk and Uncertainty

March 2001 (Revised October 2001)
Case

Honest Tea

By: Paul A. Gompers

This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy. View Details

Keywords: Financial Strategy; Expansion; Business Startups; Growth and Development Strategy; Decisions

June 2013
Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe

This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details

January 1964 (Revised February 1984)
Case

O.M. Scott & Sons Co., The

By: John H. McArthur

Company has gone through a phase of uncontrolled expansion and is in a weakened financial condition. View Details

Keywords: Expansion; Financial Condition

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