Marketing Insight - Publications - Faculty & Research

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

featured in the April 2018 issue of Marketing Science. He co-authored the article with Yale assistant professor Vineet Kumar and former HBS doctoral student Pavel Kireyev. Is self-matching an effective strategy? Price-matching among... View Details

Keywords: by Dina Gerdeman; Retail

Web

Mid-US - Global

interview focuses on Weaver's entrepreneurial journey, leadership style, and the challenges she faced breaking into the highly regulated and competitive spirits industry. Gibson reflects on the leadership principles that could contribute to her continued success as she... View Details

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Hypergrowth

Today's fast-moving, highly dynamic global economy presents significant challenges to leaders committed to delivering exceptional market value. The right insights and tools are key to successfully navigating... View Details

18 Mar 2013
HBS Case

HBS Cases: LEGO

still connecting with the toys themselves. "One of the insights Jørgen had when he became CEO was that he needed to reconnect with the community [of loyal LEGO fans], one of the most powerful assets the company had," says... View Details

Keywords: by Maggie Starvish; Entertainment & Recreation

28 Nov 2023
Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Malaysia, and Indonesia from the early 1980s to the present. We asked Rithmire, the F. Warren MacFarlan Associate Professor at Harvard Business School, to provide insights on how business leaders might think about doing business in these... View Details

Keywords: by Sean Silverthorne

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

so entails committing to paper a vision of the factors that will affect the success or failure of the enterprise. People take the exercise very seriously and get emotionally invested in what they produce. In that context, the article was written to give View Details

Keywords: by Sean Silverthorne

21 Mar 2019
HBS Case

The Ferrari Way

future,” the driver said. “But I do know that any new technology will be deployed in our car the Ferrari way.” In practice, that means a careful balancing of three elements: driving pleasure, performance, and style. As the company’s View Details

Keywords: by Michael Blanding; Auto

20 Feb 2007
First Look

First Look: February 20, 2007

Co.: Breaking New Grounds Harvard Business School Case 807-004 Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International... View Details

Keywords: Martha Lagace

Web

Blog | Social Enterprise | Harvard Business School

Enterprise Founder Forum is offered to stud... Transforming Waste into Value: SE Founder Hande Ilhan (MBA 2025) Hande Ilhan 15 Aug 2024 As part of the HBS Summer Fellows Program, the Social Enterprise Founder Forum is offered to stud... Investing for Community and... View Details

13 Dec 2022
HBS Seminar

Christine Beckman, USC Price School of Public Policy

Web

Business Fundamentals Course - CORe | HBS Online

January 23 $1,850 Certificate Economics for Managers Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft successful business strategies. 8 weeks, 6-8 hrs/week... View Details

March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

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Rigorous research, rooted in practice | About

Race, Gender & Equity Social Enterprise Behavioral Finance & Financial Stability Case Method Project Crafting Your Life Creating Emerging Markets Digital Data Design Institute at Harvard Foundry Impact-Weighted Accounts Institute for... View Details

Fast Answer

Company databases: which database to choose?

Comprehensive platform used to analyze financial data from equity and fixed income markets, and public and private companies. Real time data. Excel plug-in. CB Insights HBS intranet Coverage of early stage... View Details

24 Apr 2007
First Look

First Look: April 24, 2007

suppliers or final consumers, (2) agglomeration allows for labor market pooling, and (3) agglomeration facilitates intellectual spillovers. We assess the importance of the theories via regressions of coagglomeration indices on these... View Details

Keywords: Sean Silverthorne

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

algorithm can change the nature of price competition in its market and change the focal set of rivals. In addition, adopting a pricing algorithm may change the direction of a firm, requiring additional investments in IT, modified... View Details

Keywords: by Danielle Kost

16 Jul 2012
Research & Ideas

Are You a Strategist?

the first researchers who began to study strategy through a rigorous, scientific process, using large empirical samples to look at regularities across industries and firms. "We were proud of it!" Montgomery says. "And rightly so: the work yielded a number of... View Details

Keywords: by Carmen Nobel

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Networking Events - Recruiting

resume books and student clubs to find interested students. Email club leaders to market events via newsletters or group chats. Some clubs may require yearly sponsorship to host events, participate in conferences, and advertise job... View Details

16 Feb 2016
First Look

February 16, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50588 forthcoming Marketing Science Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets By: Israeli, Ayelet, Eric Anderson, and Anne... View Details