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- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
higher for generalists. Free samples have little effect on any type of physician. We also introduce a key methodological innovation to the marketing and economics literature. We show that moment conditions—typically used in traditional...
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Sean Silverthorne
- 05 Jun 2007
- First Look
First Look: June 5, 2007
executed by bankers, managers, and investors during the 1990s—trading foreign stocks and bonds, borrowing in foreign currencies—had been illegal in many countries only decades, and sometimes just a year or two, earlier. How and why did the world shift from an orthodoxy...
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Martha Lagace
- 30 Jan 2007
- First Look
First Look: January 30, 2007
worker dismissal costs will curtail hiring below efficient levels and retain unproductive workers, both of which should affect productivity. These theoretical predictions have rarely been tested. We use the adoption of wrongful-discharge...
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Martha Lagace
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
they understand themselves differs from the standards society has set. These contradictions produce potent demands for what Holt terms utopian desires—the desire for imaginative constructions that will resolve the felt tensions. Brands...
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by Martha Lagace
- 03 Jan 2007
- First Look
First Look: January 3, 2007
challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line growth from 2002 to 2005 that is comparable to the...
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Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
want to be rebels, to be totally autonomous, free from institutional constraints to find their own adventures. Yet they don't want to be castigated as immature, lacking the willpower and social-mindedness to take on important...
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by Manda Salls
- 07 Feb 2012
- First Look
First Look: February 7
that will deliver corporate performance. Finally, I conclude that the field will ultimately require a framework that puts firms at its center. Benefiting from Location: Knowledge Retrieval Authors:Juan...
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Sean Silverthorne
- 16 Feb 2016
- First Look
February 16, 2016
several years our conclusion is that these skills can be developed by anyone open and willing to practice and develop these critical skills. This chapter gives an overview of the course curriculum, complete with the conceptual framework,...
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Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
rediscovering experiences from the past will be curiosity provoking and interesting in the future. In Studies 2 and 3, we find that people are particularly likely to underestimate the pleasure of rediscovering ordinary, mundane...
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Sean Silverthorne
- 11 Mar 2014
- First Look
First Look: March 11
behavior and cognition miss. The chapter seeks to establish a theoretical foundation for a turn towards historicism in entrepreneurial studies, which is already partly underway. The authors stress that the path will not be easy, but that...
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Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
have often proved highly productive in policy terms, delivering the best ideas from both sides. In the 1840s, for instance, state politicians who were deeply skeptical of government pushed hard for balanced budget amendments while politicians at the other end of the...
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Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
development through individual contracts, the comprehensive platform would be free to doctors and pharma alike and financed via an aggressive fundraising strategy and through the sale of the prescription data collected on the app. Barry...
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Sean Silverthorne
- 07 Aug 2012
- First Look
First Look: August 7
headquarters are large (255 median staff for a 20,000 FTE MNC) and European headquarters smaller (124). Implications are drawn that countries will lose activities if domestic firms are acquired by foreign MNCs, and that MNCs need to allow...
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Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
kind of arrangements under negotiation such as the requirement that the majority of a joint venture be owned by a local partner? Are high-tech deals particularly sought after by the state? What recent deals by others, successful or not, View Details
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Martha Lagace