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Show Results For
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All HBS Web
(1,852)
- People (6)
- News (427)
- Research (1,039)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
- Web
Podcasts - Managing the Future of Work
personalization, AI, hybrid work, and collaboration across time zones and cultures. Also, why diversity is good business for consumer packaged goods firms. Cengage Group’s...
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- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
order to get comfortable with the inevitable missteps and unconfirmed hypotheses of experimentation, leaders need a new attitude toward risk. Eschewing opportunities just to avoid failure is perhaps the riskiest position of all in the digital economy. In a View Details
- Web
Managing the Future of Work
consumer goods companies, adapt and accelerate the speed of change throughout the organization? Was it even possible to lead a systematic, agile workforce transformation across several geographies with local...
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- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
investors grows apace, there is just not enough preexisting brand equity among the world's consumers to inoculate Brand China against the current tide of negative publicity. What should China do? First, the central government must ensure...
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by John Quelch
- Forthcoming
- Article
Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
By: Alberto Cavallo and Oleksiy Kryvtsov
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring...
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Keywords:
Macroeconomics;
Inflation and Deflation;
Price;
Consumer Behavior;
Personal Finance;
Product Positioning
Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics (forthcoming). (Pre-published online July 24, 2024.)
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that...
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Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
join the growing group of international corporations, including Renault, Volvo, Boeing, ExxonMobil, and Microsoft, that were pulling out of Russia to punish the country and pressure its leaders. Schneider weighed the good Nestlé could do...
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- 22 Feb 2024
- Research & Ideas
How to Make AI 'Forget' All the Private Data It Shouldn't Have
There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning...
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- Web
Great American Business Leaders of the 20th Century - Leadership
Stanley P. Goldstein Melville Corporation, 1987–1998 Samuel Goldwyn Samuel Goldwyn Productions, 1916–1959 Harvey Golub American Express Company, 1993–2001 Melvin R. Goodes Warner-Lambert Corporation, 1991–1999 James H. Goodnight SAS...
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- 19 Apr 2016
- First Look
April 19, 2016
is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
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Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer View Details
- Web
Technology & Operations Management - Faculty & Research
includes basic research, design, engineering, product and process development and production of goods and services within individual operating units; the networks of information and material flows that tie operating units together and the...
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- Web
Students on the Job Market - Doctoral
goods Trade and industrial policies are increasingly shaped by national security concerns. This paper studies optimal policy for dual-use goods, items with both military and civilian applications. We begin by documenting motivating facts...
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V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing...
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- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Consumer Products Industry;
Consumer Products Industry;
North and Central America;
United States
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they asked the subjects (all of whom were working on projects...
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- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
open competition. If it makes economic sense to deliver healthcare to someone who's poor, then people will compete to do that. If it's commercially viable, you actually address what today under the definition of healthcare as a public View Details
- Web
Named Fellowship Funds - Alumni
manufacturing and consumer goods industries. Conard holds a BSE in operations research from the University of Michigan. This fund is to be awarded to deserving MBA students from the United States with a...
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- 2010
- Working Paper
Cognitive Barriers to Environmental Action: Problems and Solutions
By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to...
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Keywords:
Decision Choices and Conditions;
Judgments;
Consumer Behavior;
Environmental Sustainability;
Cognition and Thinking;
Prejudice and Bias
Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.