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(773)
- News (133)
- Research (557)
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- Faculty Publications (328)
Show Results For
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All HBS Web
(773)
- News (133)
- Research (557)
- Multimedia (2)
- Faculty Publications (328)
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate...
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Keywords:
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Leadership;
Corporate Accountability;
Personal Development and Career;
Corporate Social Responsibility and Impact;
Ethics;
Values and Beliefs;
Social Issues;
Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- Web
Lewis Hine Photographs - New Directions: Building Baker Library's Collections
HBS Home HBS Index Contact Us Lewis Hine Photographs Online finding aid Lewis Hine attended sociology programs at the University of Chicago, Columbia University, and New York University. At the Ethical Culture School in New York City,...
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- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
the most fertile area for business research in the next decade. By more deeply understanding human cognition, emotion, motivation, and behavior, managers could tailor products and services to unmet and previously unrecognized needs with exquisite accuracy. They could...
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by Sean Silverthorne
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
factors will be mitigated (by) leaders who are short on ethics and morality ." Others, most of whom assumed that the technologies would successfully be applied, were less sanguine about the results, expanding on Levine's concerns....
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by James Heskett
- 2018
- Introduction
Introduction
BOOK ABSTRACT: When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of...
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Reinert, Sophus A. "Introduction." Introduction to Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought, edited by Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert, and Richard Whatmore, 1–22. Cambridge, MA: Harvard University Press, 2018.
- 18 Feb 2014
- News
Stick with Plan A
company she launched in 1993 to build wireless infrastructure in emerging market countries], in which he was also an investor, board member, and advisor. "Howard is perhaps the smartest, most humble, most inspiring, and most View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own...
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- April 2018
- Article
Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios
By: Bhavya Mohan, Tobias Schlager, Rohit Deshpandé and Michael I. Norton
We document a novel driver of consumer behavior: pay ratio disclosure. Swiss corporation performance data gathered during a legally mandated pay ratio referendum reveals that salient high pay ratios are associated with decreased firm sales (Pilot Study). An...
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Keywords:
Pay Ratio;
Wage Fairness;
Purchase Intention;
Customers;
Wages;
Fairness;
Consumer Behavior
Mohan, Bhavya, Tobias Schlager, Rohit Deshpandé, and Michael I. Norton. "Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 344–352.
- 2018
- Book
Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought
By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore
When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he...
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Keywords:
Morals;
Politics;
Istvan Hont;
Jealousy Of Trade;
Enlightenment;
Economic Nationalism;
Markets;
Moral Sensibility;
Government and Politics;
Trade;
History
Kapossy, Béla, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore, eds. Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought. Cambridge, MA: Harvard University Press, 2018.
- 2008
- Working Paper
Securing Online Advertising: Rustlers and Sheriffs in the New Wild West
By: Benjamin Edelman
Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps... View Details
Edelman, Benjamin. "Securing Online Advertising: Rustlers and Sheriffs in the New Wild West." Harvard Business School Working Paper, No. 09-039, September 2008.
- 28 Oct 2001
- What Do You Think?
What Can We Expect in the Other War?
and one which has at times in the last month had a market value greater than all other major airlines combined, two phenomena that may not be coincidental. Since September 11, however, I have heard countless friends, associates, and...
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by James Heskett
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Publication: Il Sole 24 Ore S.p.A., in press Abstract A collection of papers on ethics, translated into Italian. Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments Editors: R. M. Kramer, A. E. Tenbrunsel, and M....
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Martha Lagace
- 01 Mar 2006
- News
End of Campaign Celebrated
managerial decisions they will confront in business. Said Paine, “It’s not just a matter of teaching. Ethics must be built into the culture to work. That is the challenge we’re helping our students grapple with.” Building World-Class...
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- July 1991 (Revised June 1992)
- Case
Retail Promotional Pricing: When Is a Sale Really a Sale? (A)
Addresses the controversy that surrounds highly promotional retail pricing referred to as "high-low pricing" by the trade. High-low pricing involves setting prices at an initially high level for a brief period of time, then discounting off the so-called "regular" or...
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Keywords:
Courts and Trials;
Price;
Ethics;
Consumer Behavior;
Product Marketing;
Retail Industry;
Colorado
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (A)." Harvard Business School Case 591-111, July 1991. (Revised June 1992.)
- 02 Sep 2008
- First Look
First Look: September 3, 2008
Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa L. Shu, Max H. Bazerman Abstract People often make judgments about the ethicality of others' behaviors and then decide how harshly to...
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Sean Silverthorne
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
global in its scope and insisted on ethical business practices—a rare initiative in a sector marred by corruption. In 2009, when the company was acquired by Schneider Electric, Hattangady turned her attention to impact investing and...
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- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
concluded that alternative packaging solutions weren’t as green as they purported to be if they didn’t perform well in their main function: storing and preserving the food they contained. Recognizing they would need to use plastic packaging if they were to View Details
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by Ranjay Gulati
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55999 forthcoming Journal of Accounting Research The Role of Gatekeepers in Capital Markets By: Srinivasan, Suraj, and Sugata Roychowdhury Abstract—Gatekeepers in financial View Details
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Dina Gerdeman
- 30 May 2018
- News
HBS Fellowship Program Puts an MBA Within Reach
Had her mother not gone back to school to earn her college degree while raising two young children, Diamond Richardson (MBA 2019) might not have pursued higher education. “It taught me that you can do anything if you really put the effort into it. That’s where I get my...
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- 11 Jun 2013
- First Look
First Look: June 11
knowledge accumulation among competitors affect MNEs' geographic expansion across time and markets. Specifically, we build a model in which two competing firms with different capabilities simultaneously decide a sequence of market...
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Keywords:
Carmen Nobel