Publications

January 1993 (Revised March 1993)
Case

Kronos (A)

Mark Ain is the founder and manager of Kronos, which has grown to a $33 million dollar company in 13 years. The case focuses on Ain's rrole in the company. Presents data from a personality assessment of Ain and his senior management team as input to this decision. . View Details

Keywords: Management Teams; Management Skills; Managerial Roles; Personal Characteristics; Management Style; Behavior

March 2005 (Revised August 2007)
Case

Brocade: Launching the Multiprotocol Router

By: Elie Ofek and Mamoon Hamid

Brocade management is preparing for the launch of a new technology for data storage. The multiprotocol router improves on existing technology and has the potential to change the way firms design their data storage networks. Students must determine the target market for... View Details

Keywords: Customer Satisfaction; Price; Product Launch; Partners and Partnerships; Segmentation; Information Infrastructure; Technology Adoption; Information Technology Industry

03 Jun 2019
Video

Overcoming institutional voids to succeed in emerging markets

Leslie A. Perlow

Leslie Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She recently launched a second year elective, Crafting Your Life: The First 10 Years Post MBA. This course encourages students to... View Details

Janice H. Hammond

Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation

15 Jan 2019
Blog Post

Interning in the Retail Sector

Jasmyn Beausejour, MBA 2019, describes his summer at Wayfair. As a native from Montreal and having worked in management consulting, Jasmyn was excited by the opportunity to analyze Wayfair’s expansion and segmentation into the Canadian... View Details

Keywords: Consumer Products / Retail

2019
White Paper

Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

By: George Serafeim, T. Robert Zochowski and Jennifer Downing

Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed... View Details

Keywords: Impact-Weighted Accounts; IWAI; Background; Economic Systems; Economy; Corporate Social Responsibility and Impact; Measurement and Metrics; Financial Statements

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October 1981 (Revised April 1984)
Case

H.J. Heinz Co.: The Administration of Policy (A)

Relates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate... View Details

Keywords: Ethics; Business Processes; Compensation and Benefits; Manufacturing Industry; Consumer Products Industry

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

Keywords: accounting industry; computer; e-commerce industry; financial services; health care; information technology industry; software

June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

13 Apr 2021
News

New Study Reveals That Stress Causes People's Minds to Wander Close to 60% of the Workday

April 1995 (Revised June 2002)
Case

Xerox: Outsourcing Global Information Technology Resources

By: Lynda M. Applegate and Kevin Davis

In order to increase revenues, develop new technologies, and manage information technology more efficiently, Xerox decided to sign a 10-year, $3.2 billion contract with Electronic Data Systems (EDS). This case describes the events that preceded Xerox's decision to... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Job Cuts and Outsourcing; Information Technology Industry

14 Mar 2023
Cold Call Podcast

Can AI and Machine Learning Help Park Rangers Prevent Poaching?

Keywords: Re: Brian L. Trelstad; Computer; Information Technology; Technology

January 2024 (Revised February 2024)
Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer

In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

2012
Book

The Culture Cycle: How to Shape the Unseen Force That Transforms Performance

By: James Heskett

The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between... View Details

Keywords: Customer Focus and Relationships; Learning; Framework; Policy; Retention; Books; Analytics and Data Science; Innovation and Invention; Management Practices and Processes; Organizational Culture; Performance Expectations; Research

Find at Harvard

Jung Koo Kang is an assistant professor in the Accounting and Management Unit. He teaches the Financial Reporting and Control course in the MBA required curriculum.

Professor Kang’s research areas are in financial technology and innovation, alternative data,... View Details

August 1988 (Revised January 1992)
Supplement

Norton Group PLC: To Be or Not to Be in the Motorcycle Business (B)

By: V. Kasturi Rangan and Jon Skofic

Outlines the decisions taken by the company's management team in response to the challenges posed in Norton Group PLC (A). For each such decision, further data is provided for students to ponder the effectiveness of the action steps undertaken. View Details

Keywords: Motorcycle Industry