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  • Article

Why Build in Web3

By: Jad Esber and Scott Duke Kominers
A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details
Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry
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  • Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman
Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details
Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money
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  • 2020
  • Working Paper

Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice

By: Regina E. Herzlinger and Barak D. Richman
The U.S. employer-based health insurance tax exclusion created a system of employer-sponsored insurance (ESI) with limited insurance choices and transparency that may lock employed households into health plans that are costlier or different from those they prefer to... View Details
Keywords: After-tax Income; Consumer-driven Health Care; Health Care Costs; Health Insurance; Income Inequality; Tax Policy; Health Care and Treatment; Cost; Insurance; Employees; Income; Taxation; Policy; United States
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    Isamar Troncoso

    Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

    Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

    Keywords: e-commerce industry; high technology; retailing
    • 14 May 2008
    • Research & Ideas

    Getting Down to the Business of Creativity

    explores the emergence of "air taxis," a novel service based on a new class of light, economical jet aircraft that have come on the market recently. "The View Details
    Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
    • Web

    My One Case: MBA Class of 2023 Looks Back - MBA

    Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID... View Details
    • June 2022
    • Article

    The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

    By: Chiara Farronato and Andrey Fradkin
    We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details
    Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
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    • November 2019
    • Supplement

    Innovation at Uber: The Launch of Express POOL

    By: Chiara Farronato, Alan MacCormack and Sarah Mehta
    This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement... View Details
    Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Technology Industry; California; San Francisco
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    • 10 Jun 2019
    • Working Paper Summaries

    Going Digital: Implications for Firm Value and Performance

    Keywords: by Wilbur Chen and Suraj Srinivasan
    • July 2018 (Revised December 2018)
    • Case

    SOFWERX: Innovation at U.S. Special Operations Command

    By: Herman Leonard, Mitchell Weiss, Jin Hyun Paik and Kerry Herman
    James “Hondo” Geurts, the Acquisition Executive for U.S. Special Operations Command, was in the middle of his Senate confirmation hearing in 2017 to become Assistant Secretary of the Navy for Research, Development and Acquisition. The questions had a common theme: how... View Details
    Keywords: James Geurts; Innovation; Public Entrepreneurship; Open Innovation; Crowdsourcing; Contests; Prototyping; SOFWERX; Special Operations; SOCOM; Govtech; Procurement; FAR; EZ-Fly; Navy; Department Of Defense; Innovation and Invention; Innovation and Management; Innovation Leadership; Entrepreneurship; Public Sector; Acquisition; Public Administration Industry; United States
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    • 20 Oct 2003
    • Research & Ideas

    Gaps in the Historical Record: Development of the Electronics Industry

    the late 1980s, the most successful producers of computers were those that produced and marketed IBM personal computer clones. In 1963 IBM's revenues were three times those of its major U.S. competitors... View Details
    Keywords: by Alfred D. Chandler Jr.; Consumer Products

      Trang Nguyen

      Trang Nguyen is a student at the Ph.D. Business Administration program jointly offered by Harvard Business School and Harvard Graduate School of Arts and Sciences.

      Trang is interested in research at the intersection of corporate governance... View Details
      • 16 Dec 2020
      • News

      A Creator in the Era of Disruption

      And today Aldi is CEO of Gopay, which is Gojek’s all-encompassing fintech solution, offers everything from a Paypal-like digital wallet, a Square-like digital online payment... View Details
      • Research Summary

      Overview

      By: Isamar Troncoso
      Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details
      • March 2022 (Revised August 2022)
      • Case

      Proximie: Using XR Technology to Create Borderless Operating Rooms

      By: Ariel D. Stern and Alpana Thapar
      In mid-January 2022, Nadine Hachach-Haram, founder and CEO of Proximie, was thinking about the company’s growth plans. Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating... View Details
      Keywords: Growth and Development Strategy; Technological Innovation; Partners and Partnerships; Strategic Planning; Health Care and Treatment; Analytics and Data Science; Digital Platforms; Health Industry; Lebanon; United Kingdom; United States
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      • March 2011
      • Case

      MorphoSys AG: The Evolution of a Biotechnology Business Model

      By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
      In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
      Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
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      • 29 Dec 2019
      • Research & Ideas

      Read Our Most Popular Research Stories of 2019

      dynamic distinction helps for understanding whether and how sustainability practices can help companies establish a competitive advantage over time. The Economic Effects of Private Equity Buyouts This study... View Details
      Keywords: by Sean Silverthorne
      • 21 Mar 2014
      • News

      Harvard Business School Launches First Online Offering

      • Web

      Credential of Leadership, Impact, and Management in Business | HBS Online

      digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
      • 18 Jul 2019
      • Lessons from the Classroom

      The Internet of Things Needs a Business Model. Here It Is

      The Internet of Things (IoT) has been near the top of the technology-hype lists for years. In 2018, Gartner’s Hype Cycle for Emerging Technologies ranked IoT platforms as... View Details
      Keywords: by Michael Blanding; Computer