Filter Results
:
(791)
Show Results For
-
All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
Show Results For
-
All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
- 01 Sep 2014
- News
Case Study: Declawing the Competition
Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative...
View Details
- Profile
Jennifer Hurford
London, Frankfurt and Cairo, where she helped consumer brands and healthcare companies arrange short term financing for their suppliers, and at IDEO, a design consulting firm in which she View Details
Keywords:
Financial Services
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
I came. I interned two more summers, and I just knew I’d work there full-time. However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on...
View Details
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
favorability of our brand within the San Francisco community. Originally my job was to develop a community partnerships strategy, but like a role at any growing startup, it quickly expanded to include a variety of mission-critical...
View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the...
View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
compete for a $50,000 grand prize and a $25,000 second prize—plus meet this year's Social Entrepreneurship Fellow. The contest, designed to support promising alumni ventures, is hosted by HBS’s Arthur Rock Center for Entrepreneurship and...
View Details
- October 2018 (Revised April 2019)
- Teaching Note
Kids & Company: Entering the U.S.
By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011.
View Details
Keywords:
Child Care;
Childcare;
Day Care;
Daycare;
Strategy;
Growth Management;
Business Strategy;
Competitive Advantage;
Expansion;
Leadership;
Product Marketing;
Brands and Branding;
Service Delivery;
Service Operations;
Product Design;
Product Development;
Selection and Staffing;
Customer Focus and Relationships;
United States;
Canada
- Profile
Max Wibaux
welcomes the gray areas. "In business, sometimes there’s no black and white – you may have to make decisions with incomplete information. You need to be flexible – you want to get the best outcomes possible within the context of your situation." HBS courses,...
View Details
Keywords:
CPG
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a...
View Details
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile and important....
View Details
Keywords:
by Sean Silverthorne
- 25 Feb 2020
- News
Case Study: The Credit Bureau
Illustration by Brown Bird Design Walk the streets of New York City around the first of the month, and you’ll see the symptoms: orphaned couches, credenzas, and swivel chairs that were left behind after a move. The problem, according to...
View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
will harness the great capability of the museum's curators and its collection while also maintaining an umbrella identity for what the museum is doing as a whole." Not for Profit While its IRS designation 501(c)(3) connotes a...
View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head shops? View Details
- 17 Mar 2015
- First Look
First Look: March 17
relationship, greater partner integration is associated with higher costs, but not with higher product quality. Our results shed light on the subtle interplay between formal and relational contracting. They have important implications for practice, with respect to...
View Details
Keywords:
Sean Silverthorne
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details
Keywords:
by Sean Silverthorne
- Web
Field Course: Life Sciences Venture Creation - Course Catalog
task, especially given recent market conditions. This course is a practical, hands-on field course primarily designed for students who are very serious about pursuing entrepreneurship within the life sciences, including therapeutics,...
View Details
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom...
View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects...
View Details
- 24 Mar 2015
- First Look
First Look: March 24
is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we...
View Details
Keywords:
Sean Silverthorne
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
user community is a great example of how a company can gain competitive advantage by tapping into its user community. LEGO allows its users to create their own designs and share them with other users. They can even enter these View Details
Keywords:
by Danielle Kost