Publications

March 2024
Teaching Note

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross

Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

March 2022
Case

GrowSari (A): Design for the Last Mile Customer

By: Brian Trelstad, Cam Carag and Michi Ferreol

Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,... View Details

Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines

30 Nov 2015
HBS Seminar

Soroush Saghafian, Assistant Professor of Public Policy - Harvard Kennedy School, Harvard University

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Article

Beacon and Warning: Sherman Kent, Scientific Hubris, and the CIA's Office of National Estimates

By: J. Peter Scoblic

Would-be forecasters have increasingly extolled the predictive potential of Big Data and artificial intelligence. This essay reviews the career of Sherman Kent, the Yale historian who directed the CIA’s Office of National Estimates from 1952 to 1967, with an eye toward... View Details

Keywords: National Security; Analytics and Data Science; Analysis; Forecasting and Prediction; History

Read Now

June 2021
Technical Note

Introduction to Linear Regression

By: Michael Parzen and Paul Hamilton

This technical note introduces (from an applied point of view) the theory and application of simple and multiple linear regression. The motivation for the model is introduced, as well as how to interpret the summary output with regard to prediction and statistical... View Details

Keywords: Linear Regression; Regression; Analysis; Forecasting and Prediction; Risk and Uncertainty; Theory; Compensation and Benefits; Mathematical Methods; Analytics and Data Science

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

companies. While they agreed that leaders urgently needed to expand their knowledge, they didn’t see eye to eye on what digital literacy means. A few argued that leaders should understand data analytics and... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

2017
Working Paper

The Use and Misuse of Patent Data: Issues for Corporate Finance and Beyond

By: Josh Lerner

Patents and citations are powerful tools for understanding innovative activity inside the firm and are increasingly used in corporate finance research. But due to the complexities of patent data collection and the changing spatial and industry composition of innovative... View Details

Keywords: Patents; Analytics and Data Science; Corporate Finance; Research; Problems and Challenges

March 2022
Supplement

GrowSari (B)

By: Brian Trelstad, Cam Carag and Michi Ferreol

Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed... View Details

Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Retail Industry; Consumer Products Industry; Technology Industry; Philippines

April 2021
Case

Glass-Shattering Leaders: Ros Atkins

By: Boris Groysberg and Colleen Ammerman

Ros Atkins launched the 50:50 Project on a BBC news program he anchored, deciding with his team to start tracking the gender of the contributors and experts featured on the show. Before long, it was clear that monitoring the data led to increased awareness of a gender... View Details

Keywords: Gender Equality; Allyship; Representation; Leadership; Gender; Equality and Inequality; Media; Analytics and Data Science

Web

Named Fellowship Funds - Alumni

services firms and executing private real asset investments across infrastructure and alternative real estate. He serves on the boards of Vantage Data Centers, Suntex Marinas, Ridgebury Tankers V4 and VLII, GW Bulkers, and National... View Details

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

faster decisions. Big data analytics also allow businesses to improve their operations and efficiency, explore other new waves of big data use opportunities, and eventually... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

March 2020 (Revised June 2022)
Case

GreenLight Fund

By: Brian Trelstad, Julia Kelley and Mel Martin

As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit executives to use data and evidence to... View Details

Keywords: Philanthropy; Venture Philanthropy; Replication; Philanthropy and Charitable Giving; Venture Capital; Social Issues; Decision Making; Analytics and Data Science; Cincinnati

Web

Podcast - Business & Environment

shares his advice for those interested in careers in business and climate. For transcripts and other resources, visit climaterising.org. Climate Rising Host: Professor Mike Toffel, Faculty Chair, Business & Environment Initiative Guest: Jim Hayden, Chief View Details

07 Mar 2016
HBS Seminar

Scott Stern, MIT Sloan School of Management

2024
Working Paper

Anytime-Valid Inference in Linear Models and Regression-Adjusted Causal Inference

By: Michael Lindon, Dae Woong Ham, Martin Tingley and Iavor I. Bojinov

Linear regression adjustment is commonly used to analyze randomized controlled experiments due to its efficiency and robustness against model misspecification. Current testing and interval estimation procedures leverage the asymptotic distribution of such estimators to... View Details

Keywords: Mathematical Methods; Analytics and Data Science

Read Now

Web

Privacy Notice | About

privacy settings chosen by individual alumni participants. Data in the alumni directory include but are not limited to: contact information, employment history, interests, and education history and are intended to facilitate inter-alumni... View Details

2012
Chapter

Mental Health in the Aftermath of Conflict

By: Quy-Toan Do and Lakshmi Iyer

We survey the recent literature on the mental health effects of conflict. We highlight the methodological challenges faced in this literature, which include the lack of validated mental health scales in a survey context, the difficulties in measuring individual... View Details

Keywords: Conflict of Interests; Measurement and Metrics; Surveys; Analytics and Data Science; Ethnicity; War; Health Disorders; Body of Literature; Problems and Challenges; Bosnia and Hercegovina