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Show Results For
- All HBS Web
(800)
- News (133)
- Research (521)
- Events (4)
- Multimedia (1)
- Faculty Publications (104)
- 01 Mar 2005
- News
Facing Ambiguity
history of the shuttle program. When students come to class they have a general understanding of NASA but only specific knowledge — from the point of view of their assigned “character” — of what has occurred during the first half of... View Details
- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
has revamped more than just the design, says Yong, a former Bain consultant and Acumen Global Fellow who joined the automaker in 2016. “We have also rethought the conventional automotive business model itself,” with specific decisions in... View Details
Keywords: Amy Yee
- 23 Oct 2007
- First Look
First Look: October 23, 2007
attempting to grow its customer base by increasing the number of new checking accounts. Like many banks, Central saw checking accounts as an important tool for customer acquisition and loyalty-building.... View Details
Keywords: Sean Silverthorne
- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
reversed, he says. The next scene shows the plant's general manager. Maybe we can't save the plant, he declares, but we can make them feel really stupid for deciding to close it. That's exactly what plant workers did. With nothing to gain, they built cars so well that... View Details
Keywords: by Theodore Kinni
- Fast Answer
Black Business Leaders and Entrepreneurship
2019-2020 report has a section on African-American consumers. Consumer & Business Demographics Demographic profiles of potential target customers including jobs and occupations, educational attainment, employment status,... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a... View Details
Keywords: by Youngme Moon
- 17 Aug 2015
- News
The Play Alchemist
be. That’s my nature.” Although some inventors will create something and then see if there is a use for it, that wasn’t the case with the Soccket ball: it was created with a specific need in mind. “That’s why it was so important for me to... View Details
Keywords: Constantine von Hoffman
- 04 Oct 2016
- Blog Post
Why We Recruit: CVS Health
million patients each year, and expanding specialty pharmacy services, the company enables people, businesses and communities to manage health in more affordable and effective ways. CVS Health serves 5 million customers each day through... View Details
Keywords: Health Care
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
through word of mouth (WOM); whereas in another context (a cloud-based file storage service), customers who joined through WOM referrals tended to exhibit higher usage. Yet, examining how routes of adoption relate to View Details
Keywords: Dina Gerdeman
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at... View Details
Keywords: Sean Silverthorne
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
believes merchants who consider adopting Apple Pay will naturally wonder: What do we get out of this? And they will specifically want to know if they will be asked to pay higher fees than credit card companies are charging?... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to... View Details
Keywords: by Rosabeth Moss Kanter
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
rotten customer experience as well as major financial troubles for some large players. What does Toyota understand about its channels that GM is still learning? A: We didn't specifically focus on Toyota's... View Details
Keywords: by Sean Silverthorne
- 17 Jul 2023
- Blog Post
From the Panelists: Toward a Decarbonized Future: Who Pays? Who Profits?
today, so the near-term is defined much more by deploying existing solutions than inventing never-before-known solutions.” He added: “The Infrastructure/Energy Transition is well underway, driven by customer demand for more affordable... View Details
- 01 Dec 2009
- News
Alumni Books
times. Rigby ex-plains how to craft an action plan tailored to the specific situation, providing tools for cutting costs intelligently, sustaining margins and the brand, boosting revenue by refocusing the sales force on the right... View Details
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
"Innovators avoid proposing a wide range of product signs and languages as a way to protect brand identity," says Verganti. "They tend to adopt strategies that allow customers to easily reconnect View Details
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
specifically matches these needs. He sees the ability to easily deliver customized content becoming a solid reality in the two decades. Investing In Technology Clearly, technology has many roles to play in... View Details
- 16 Jul 2024
- Blog Post
Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)
my career journey. When you applied to HBS, did you know that you wanted to pursue a career in climate? I knew I wanted to be engaged in solving problems on the ground and that I wanted to be involved in solving core infrastructure problems for society, but I wasn’t... View Details
- Blog
Inside the Learning: How Faculty Prepare for Class
specific roadblocks will differ depending on who is in the room. These differences are important to uncover and work through together. Even when no clear solution or consensus exists, it is empowering for participants to think through... View Details
- Blog
Emerging from the Pandemic: Insights from South Asia and ASEAN
in-person program was like. For them, virtual programs were a good option. A second group had been to our Boston campus and wanted to come back, but had immediate business challenges for which they needed specific skills. They were also... View Details