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- Faculty Publications (237)
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- All HBS Web (1,202)
- Faculty Publications (237)
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- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
Sony sold them to teenagers, a group that couldn't afford the nice-sounding, floor-standing radios their parents enjoyed. For them, a transistor would do just fine. Once the initial crummy product has kick-started a market, follow-on... View Details
Keywords: by Sean Silverthorne
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
McKinsey to found Acorn Systems where he developed software to incorporate time equations into ABC. The software modeled how, for example, the time to process a customer order would vary depending on whether it was a standard or a View Details
Keywords: by Sarah Jane Gilbert
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
Subsequently, it needs information on how well the strategy is being implemented and what results the strategy is delivering. Directors cannot infer from quarterly financial statements whether the company has selected a sensible customer... View Details
Keywords: by Robert S. Kaplan
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
drivers are leading indicators of revenue growth. Pipeline of Growth Ideas: a set of future customer initiatives and innovations that translate into sustainable future growth. Marketing Talent Pool: the... View Details
Keywords: by Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
only player in its segment to have a national presence. Headquartered in Chennai, India, the company built its unique national brand by emphasizing innovation, customer centric practices, quality, and... View Details
Keywords: Sean Silverthorne
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
deep statistical analysis, just good data and reporting approaches. It is often encountered in online businesses, where customer clickstreams provide plenty of data-often too much-for analysis. One expert practitioner of the CSI story... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers and reflected in specific View Details
- 02 Mar 2011
- Research & Ideas
Managing the Open Source vs. Proprietary Decision
on customized software, bundled software, and (to a lesser extent) support services are significantly more likely to engage in some open source than pure software developers. Synergies are likely to make it more attractive to combine open... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering... View Details
Keywords: by Walter Kuemmerle
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
offered by the CMOS technology. And he committed additional resources only when the management team identified and began developing new markets. Rather than pour money into the initial framing, he helped managers learn to see precisely... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
Applied Corporate Finance Investors as Stewards of the Commons? By: Serafeim, George Abstract—Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive... View Details
Keywords: Dina Gerdeman
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
- 23 Oct 2007
- First Look
First Look: October 23, 2007
Abstract We study the interplay of inequality and trust in a dynamic game, where trust increases efficiency and thus allows higher growth of the experimental economy in the future. We find that trust is initially high in a treatment... View Details
Keywords: Sean Silverthorne
- 07 May 2013
- First Look
First Look: May 7
certification strategy, in which they apply to a demanding but non-transparent certifier and lower their ambitions when rejected. We derive the comparative statics with respect to the sellers' initial reputation, the probability of... View Details
Keywords: Carmen Nobel
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
Think of Harvard Business School's recently launched the Digital Initiative (D/I) as a giant laboratory, where leading scholars and practitioners convene to research, teach, and put into practice new understandings about the relentless... View Details
- 23 Jul 2013
- First Look
First Look: July 23
learning? How does a supplier's initial resource endowment play into the dynamic? Our empirical analysis yields interesting findings that have implications for theory and practice and that suggest new directions for future research. 2013... View Details
Keywords: Anna Secino
- 08 Jul 2008
- First Look
First Look: July 8, 2008
initial "bargain" to customers new to a product line, even if the customer has bought a different product from the vendor previously. This suggests that lock-in is... View Details
Keywords: Martha Lagace
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
diverse units, employees, and constituencies. In this chapter, we describe how effective leaders customize their organization's measurement and management system to partner with their employees for strategy implementation. We also discuss... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
consumers; he did it in terms of the customers he targeted. When you are making a market, who you choose as your initial customers and whom you decide not to market to is... View Details
Keywords: by Martha Lagace