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Show Results For
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All HBS Web
(901)
- News (118)
- Research (690)
- Events (2)
- Multimedia (1)
- Faculty Publications (260)
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- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
direct sales? Should I break out individual costs on a price tag? How Can Marketing Better Align With Corporate Strategy? Fixing the Marketing—CEO Disconnect In many companies, the marketing function has wandered far from the firms'...
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- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
firms attempt to manage recently acquired customers for whom only the first purchase has been observed. We propose a model that allows marketers to form “first impressions" of customers right after having been acquired. We define a first impression as an inference...
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Dina Gerdeman
- 13 Nov 2012
- First Look
First Look: November 13
F. Ward, and Michael I. Norton Publication:Journal of Experimental Psychology: General (forthcoming) Abstract When people are the victims of greed or recipients of generosity, their first impulse is often to pay back that behavior in...
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Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
2016 Scientists Making a Difference: One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions The Motivation for Creativity By: Amabile, Teresa M. Abstract—Scientists Making a Difference is a...
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Sean Silverthorne
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=53530 forthcoming Review of Financial Studies Asset Price Dynamics in Partially Segmented Markets By: Greenwood, Robin, Samuel Gregory Hanson, and Gordon Y. Liao Abstract—We develop a model...
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Sean Silverthorne
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
this category has lower performance along traditional metrics but offers new benefits around convenience, customization, and simplicity that fit squarely with a customer's behavior patterns and priorities. The business model supports...
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- 11 Dec 2007
- First Look
First Look: December 11, 2007
stock prices had been reached. Despite Fisher's poor prediction on that occasion, he played a neglected, but significant role in the growth of the forecasting industry and in the rise of a class of early business analysts. An...
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Martha Lagace
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
acquisitions were used to shield Livedoor losses. Q: Does this behavior teach us anything about financial markets? A: At first glance, Livedoor appears to be like many firms in markets around the world, which have used a high stock View Details
- 01 Mar 2011
- First Look
First Look: March 1
fit. We study competing retailers that can operate dual channels ("bricks and clicks") and examine how pricing strategies and physical store assistance levels change as a result of the additional Internet outlet. A central...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
experiments to test theoretical predictions of why adoption may be low. Insurance purchase is sensitive to price, with an estimated extensive price elasticity of demand between -0.66 and -0.88. Credit constraints, identified through the...
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Martha Lagace
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
Q: You write a lot about corporate culture in companies such as Zappos. Why is culture so important? A: Morriss: A culture exists to influence how people think, so their discretionary behavior will be consistent with the values of the...
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- 10 Apr 2007
- First Look
First Look: April 10, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607064 Ascent Media Group (B) Harvard Business School Supplement 607-080 Supplements the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607080 View Details
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Martha Lagace
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard Business School indicates that...
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- 08 Jul 2008
- First Look
First Look: July 8, 2008
we show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are largely determined by chance. Our studies show that individuals judge View Details
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Martha Lagace
- 18 Feb 2014
- First Look
First Look: February 18
Frictions in Shadow Banking: Evidence from the Lending Behavior of Money Market Funds By: Chernenko, Sergey, and Adi Sunderam Abstract—We document the consequences of money market fund risk taking during the European sovereign debt...
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Sean Silverthorne
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
valuable brands list. The rival 2008 Interbrand ranking of the top 100 global brands included 13 financial services brands. Citi appeared on both lists. Today, with its brand reputation seriously damaged, Citi's stock price is in the...
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- 03 Apr 2012
- First Look
First Look: April 3
steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted....
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Carmen Nobel
- 15 Sep 2009
- First Look
First Look: September 15
available at positive prices. We characterize the size of the p2p network as a function of the firm's pricing strategy and show that the firm may be better off setting high prices, allowing the network to survive, and acknowledging that...
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Martha Lagace
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These results suggest a broker’s role...
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Dina Gerdeman
- 17 Sep 2013
- First Look
First Look: September 17
http://www.people.hbs.edu/shanson/shortint_text_20130814_FINAL.pdf September 2013 Organizational Behavior and Human Decision Processes Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat By: John,...
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Sean Silverthorne