Apparel - Publications - Faculty & Research

April 1994 (Revised May 1995)
Case

Laura Ashley (A): A New CEO Takes Charge

In a turnaround situation, a new CEO must take actions in the short term to gain control and exercise executive leadership and lay groundwork to formulate a long-term strategy to rebuild a viable business. View Details

Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

Citation

Educators

Purchase

July 2007 (Revised April 2008)
Teaching Note

Tiffany & Co. (TN)

By: Frances X. Frei

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry

Citation

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

insights. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/618016-PDF-ENG Harvard Business School Case 417-048 Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together Cameron (Cam) Barker, founder and... View Details

Keywords: Sean Silverthorne

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

Tightly packed workers and other weak protections allowed COVID-19 to sweep through American slaughterhouses during the past year, infecting at least 45,000 employees and killing an estimated 240 people. To Harvard Business School Professor Michael Toffel, who has... View Details

Keywords: by Danielle Kost; Apparel & Accessories

Linda J. Wachner

Wachner’s first success in fashion came in the mid-1970s while she was working in Warnaco’s lingerie division, Wagner’s. Perceiving that it was their uncomfortable and unfeminine design that made women “burn their bras,” Wachner redesigned softer, free form bras that... View Details

Keywords: Fabric & Apparel

Diane S. M. von Furstenberg

Von Furstenberg emerged on the fashion scene with three simple black jersey-style silk dresses in 1970. In the denim craze of the seventies, the silk dresses stood out for their elegance and sophistication, and it was upon this basis that von Furstenberg built her... View Details

Keywords: Fabric & Apparel

Ralph Lauren

Lauren built a $1 billion+ fashion business, one of the greatest successes in the last half of the 20th century. He is one of the most influential contemporary designers, responsible for developing the American look and establishing New York City as a rival to Paris.... View Details

Keywords: Fabric & Apparel

Anne Klein

Klein played a major role in re-inventing the fashion industry. She founded Junior Sophisticates, where the clothing had classic lines, and incorporated this look in Anne Klein and Company when it began in 1968. Klein’s unique style of interchangeable separates was... View Details

Keywords: Fabric & Apparel

George F. Johnson

Johnson built a successful shoe company, but his most striking contributions to American capitalism were the progressive labor policies introduced at Endicott-Johnson. His company was the first in the shoe industry to introduce the 8-hour workday, 40-hour workweek, and... View Details

Keywords: Fabric & Apparel

25 Sep 2018
News

Esquel Group Looks to a Robotic Future

Keywords: international trade; robotics; manufacturing; supply chain; innovation; Apparel Manufacturing; Apparel Manufacturing

05 Aug 2015
News

What A Fashion Entrepreneur Learned When Her Startup Flamed Out Early

Keywords: failure; Apparel Manufacturing; Apparel Manufacturing

19 Sep 2006
First Look

First Look: September 19, 2006

the merino fabric, or should he go the inherently subjective fashion route, given that the technical apparel market in China is virtually nonexistent? Purchase this case:... View Details

Keywords: Sean Silverthorne

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

MountainMandy Xu, MBA 2023Luxury women's outdoor apparel offering sustainable pieces that will be in their wardrobes for life. KrnWtrDaf Dubbelman, OPM 2010With our sustainable water dispensers you can enjoy delicious water, without the... View Details

12 Feb 2016
News

Creating Common Ground in Communities of Conflict

catch up,” she says. Questioning the status quo has also inspired Mendhro to launch VIDA, a venture-based ecommerce platform based in San Francisco that connects designers across the globe with producers, to manufacture original apparel... View Details

Keywords: Jill Radsken

01 Dec 2017
News

Yoga Inc.

an estimated 36.7 million US practitioners purchasing classes, gear, and accessories—an increase of 80 percent in four years. It has also spawned a number of lucrative business models: Vancouver-based apparel company Lululemon Athletica... View Details

Keywords: Deborah Halber

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

Citation

Purchase

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

Citation

Purchase

September 2020 (Revised July 2022)
Supplement

Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli

Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021). View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

Citation

Purchase

February 2016 (Revised August 2016)
Case

Chilli Beans: Peace, Love, and Sunglasses

By: José B. Alvarez, Robert Mackalski and Andrew Otazo

This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States. View Details

Citation

Educators

Purchase

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details