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  • October 2016
  • Teaching Note

Longchamp

By: Jill Avery
Teaching Note for HBS No. 316-086. View Details
Keywords: Brand Positioning; Luxury Brand; Luxury; Retailing; Product Strategy; Marketing; Brands and Branding; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Europe
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  • June 2014
  • Teaching Note

Google Glass

By: Thomas Eisenmann
In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details
Keywords: Partners and Partnerships; Corporate Entrepreneurship; Distribution Channels; Technology Adoption; Product Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • March 2014
  • Supplement

Transforming Tommy Hilfiger (B)

By: Raffaella Sadun, Hanoch Feit, Vaibhav Gujral and Gerard Zouein
Keywords: Turnaround; Private Equity; Private Ownership; Diversification; Acquisition; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Europe
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  • July 2010
  • Teaching Note

Managing Creativity at Shanghai Tang (TN)

By: Roy Y.J. Chua and Lisa Kwan
Teaching Note for 410018. View Details
Keywords: Creativity; Brands and Branding; Financial Crisis; Selection and Staffing; Leadership; Luxury; Arts; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • February 2010
  • Teaching Note

Fabindia Overseas Pvt. Ltd. (TN)

By: Mukti Khaire
Teaching Note for [807113]. View Details
Keywords: For-Profit Firms; Expansion; Mission and Purpose; Problems and Challenges; Employment; Rural Scope; Supply Chain; Profit; Apparel and Accessories Industry; Apparel and Accessories Industry; India
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  • September 2002 (Revised July 2003)
  • Case

Silhouette v. Hartlauer

Silhouette, an Austrian eyeglass frame manufacturer, sued Hartlauer, an Austrian retail discounter, for reselling Silhouette frames within the European Union (EU) that Hartlauer had purchased outside the EU. Does the EU follow the principle of exhaustion of trademarks? View Details
Keywords: Lawsuits and Litigation; Trademarks; Apparel and Accessories Industry; Apparel and Accessories Industry; European Union
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  • May 1998 (Revised May 2001)
  • Case

Merchandising at Nine West Retail Stores

By: Ananth Raman and Colin S Welch
Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can... View Details
Keywords: Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • March 1998 (Revised March 1999)
  • Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • October 1984 (Revised March 1999)
  • Case

NIKE (E)

Provides the background for a discussion of Nike (E1), (E2), and (E3). Outlines Nike's senior management group's early program to deal with the company's increasingly difficult competitive circumstance. View Details
Keywords: Management Style; Competition; Situation or Environment; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • 01 Dec 2012
  • News

Sunny's MBA

In 1986, as a 26-year-old with a degree in agricultural management and little business experience, Sunny Verghese (AMP 115, 1994) was newly employed by a venerable Indian conglomerate to oversee a textile mill in Nigeria. A foreign exchange crisis was making it very... View Details
Keywords: Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing; Apparel Manufacturing
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

Tightly packed workers and other weak protections allowed COVID-19 to sweep through American slaughterhouses during the past year, infecting at least 45,000 employees and killing an estimated 240 people. To Harvard Business School Professor Michael Toffel, who has... View Details
Keywords: by Danielle Kost; Apparel & Accessories

    Linda J. Wachner

    Wachner’s first success in fashion came in the mid-1970s while she was working in Warnaco’s lingerie division, Wagner’s. Perceiving that it was their uncomfortable and unfeminine design that made women “burn their bras,” Wachner redesigned softer, free form bras that... View Details
    Keywords: Fabric & Apparel

      Diane S. M. von Furstenberg

      Von Furstenberg emerged on the fashion scene with three simple black jersey-style silk dresses in 1970. In the denim craze of the seventies, the silk dresses stood out for their elegance and sophistication, and it was upon this basis that von Furstenberg built her... View Details
      Keywords: Fabric & Apparel

        Ralph Lauren

        Lauren built a $1 billion+ fashion business, one of the greatest successes in the last half of the 20th century. He is one of the most influential contemporary designers, responsible for developing the American look and establishing New York City as a rival to Paris.... View Details
        Keywords: Fabric & Apparel

          Anne Klein

          Klein played a major role in re-inventing the fashion industry. She founded Junior Sophisticates, where the clothing had classic lines, and incorporated this look in Anne Klein and Company when it began in 1968. Klein’s unique style of interchangeable separates was... View Details
          Keywords: Fabric & Apparel

            George F. Johnson

            Johnson built a successful shoe company, but his most striking contributions to American capitalism were the progressive labor policies introduced at Endicott-Johnson. His company was the first in the shoe industry to introduce the 8-hour workday, 40-hour workweek, and... View Details
            Keywords: Fabric & Apparel
            • 25 Sep 2018
            • News

            Esquel Group Looks to a Robotic Future

            Keywords: international trade; robotics; manufacturing; supply chain; innovation; Apparel Manufacturing; Apparel Manufacturing
            • 05 Aug 2015
            • News

            What A Fashion Entrepreneur Learned When Her Startup Flamed Out Early

            Keywords: failure; Apparel Manufacturing; Apparel Manufacturing
            • 15 Sep 2009
            • First Look

            First Look: September 15

            http://harvardbusiness.org/search/510030/ Eddie Bauer (A) Harvard Business School Case 110-008 In June 2005, Eddie Bauer, the specialty apparel retailer, emerged from bankruptcy. Under the plan of reorganization former creditors converted... View Details
            Keywords: Martha Lagace
            • 10 Dec 2013
            • First Look

            First Look: December 10

            Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has... View Details
            Keywords: Sean Silverthorne