Publications

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March 2006 (Revised November 2006)
Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio

In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details

Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho

2009
Other Unpublished Work

Heterogeneous Technology Diffusion and Ricardian Trade Patterns

By: William R. Kerr

This study tests the importance of Ricardian technology differences for international trade. The developed panel includes both emerging and advanced economies, and particular attention is devoted to the variation exploited in empirical tests. The elasticity of export... View Details

Keywords: Trade; Immigration; Competitive Advantage; Integration; Technology; United States

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28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Das Narayandas, and Dongkyu Chang Abstract— This study investigates the comprehensive and multidimensional effects of quota frequency on sales force performance. We develop a theory of salespeople’s behavior with regard to the effect of... View Details

Keywords: Dina Gerdeman

30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

GitHub is one of the major platforms where developers can collaborate and create. And, how to structure incentives is an important area of research beyond information technology, with companies big and small debating the best ways to... View Details

Keywords: by Rachel Layne; Technology

28 Nov 2018
Blog Post

Making the Switch from Finance to Fitness

at night, I was so happy doing what I loved. I was also conscious of the fact that my primary responsibility was to my company. I worked to ensure that I was productive and meeting deadlines, and I appreciated the support I received from... View Details

Keywords: Entertainment / Media / Sports

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

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Help - Alumni

Program in Leadership (PPL) Program for Leadership Development (plus completion of 10 open-enrollment program days) (PLDA) Senior Executive Program, China (SEPCA) Senior Executive Leadership Program (SELP) Retired HBS programs which... View Details

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

targeting them, prioritizing female prospects with higher-ranking positions, grade point averages, and experience first, but showing no such preferencing strategy for the male prospects. That rose notably when the number of calls assigned... View Details

Keywords: by Rachel Layne

20 Jun 2005
Research & Ideas

Creating a Positive Professional Image

stereotypes while also demonstrating competence, character, and commitment, there is promising news for creating your professional image! Impression management strategies enable you to explain predicaments, counter devaluation, and... View Details

Keywords: by Mallory Stark

November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

November 2024 (Revised December 2024)
Case

Moonfare and the Democratization of Private Equity

By: Victoria Ivashina and Srimayi Mylavarapu

Founded in 2016, Moonfare headquartered in Europe, was a pioneer in the “democratization” of private equity investments. Historically, private equity was accessible only to institutional investors like pension funds, endowments, sovereign wealth funds, and large family... View Details

Keywords: Private Equity; Customers; Wealth; Business Strategy; Segmentation; Technological Innovation; Product Launch; Financial Services Industry; Europe

2017
Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar

Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details

Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research

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16 Jul 2013
First Look

First Look: July 16

The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective... View Details

Keywords: Anna Secino

28 Oct 2015
News

A Dedication to Creation: India's Ad Man Ranjan Kapur

May 1994
Background Note

Segmenting Customers in Mature Industrial Markets: An Application

By: V. Kasturi Rangan

In mature industrial markets, segmenting customers by size, industry, or product benefits alone rarely is sufficient. Customer behavior regarding trade-offs between price and service also becomes an important criterion. This note offers a framework to enable such... View Details

Keywords: Segmentation; Framework; Consumer Behavior; Marketing Strategy; Industrial Products Industry

May 1988 (Revised November 1990)
Case

Airbus vs. Boeing (B): The Storm Intensifies

By: Malcolm S. Salter

Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm... View Details

Keywords: Trade; Policy; Negotiation; Competition; Competitive Strategy; Aerospace Industry; United States

14 Aug 2015
Blog Post

What is a Career Coach?

It’s a fact that coming to HBS isn’t just a two year proposition – you’re connected to the HBS community for life. This sentiment is particularly true when it comes to our Career and Professional Development Office. For as long as you... View Details

August 1996
Case

Howard, Shea & Chan Asset Management (B); The Partnership Meeting

By: Benson P. Shapiro

Continues the plot about growth and sales strategies, and adds interesting pricing and sales compensation elements. The partners' meeting sharpens the disagreements among the five partners, and forces Anne Howard, the managing partner, to develop a clear action plan. View Details

Keywords: Growth and Development Strategy; Price; Sales; Strategy; Asset Management; Partners and Partnerships; Service Industry