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Show Results For
- All HBS Web
(12,088)
- People (60)
- News (2,711)
- Research (6,070)
- Events (62)
- Multimedia (99)
- Faculty Publications (4,042)
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- 14 Dec 1999
- Research & Ideas
From Spare Change to Real Change: The Social Sector as a Beta Site for Business Innovation
encouraged, but neither activity engages the unique skills and capabilities of business. Consider the typical corporate volunteer program. It almost invariably draws on the lowest common skills in a company by mobilizing people to do... View Details
Keywords: by Rosabeth Moss Kanter
- February 2003 (Revised August 2003)
- Case
Disposable Diaper Industry in 2003, The
Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into... View Details
Coughlan, Peter J., and Jenny Illes. "Disposable Diaper Industry in 2003, The." Harvard Business School Case 703-491, February 2003. (Revised August 2003.)
- May 1987 (Revised November 1998)
- Case
John Deere Component Works (A)
By: Robert S. Kaplan
The division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with... View Details
Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Cost vs Benefits; Production; Budgets and Budgeting; Innovation and Invention; Innovation and Management; Consumer Products Industry
Kaplan, Robert S. "John Deere Component Works (A)." Harvard Business School Case 187-107, May 1987. (Revised November 1998.)
- June 1994
- Case
Green Marketing at Rank Xerox
Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Europe
Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details
Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange... View Details
- 25 Aug 2003
- Research & Ideas
Studying Japan from the Inside
Masako Egawa (HBS MBA '86) discusses the evolution of the JRO and of Japan itself in this e-mail interview. Churchwell: What has been the most interesting company to write... View Details
Keywords: by Cynthia Churchwell
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
has an obligation—and opportunity—to intervene. I'm interested in the opportunity. I'm interested in sustainability as defined by economic competitiveness and the resource-stretching aspects View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
corporate leaders speaking out on social and environmental policy issues not directly related to their core business. In the first study of this phenomenon, we investigate how CEO activism can influence public opinion about these issues... View Details
Keywords: Sean Silverthorne
- January 1974 (Revised January 1987)
- Case
Gillette Safety Razor Division: Blank Cassette Project
Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry
Star, Steven H. "Gillette Safety Razor Division: Blank Cassette Project." Harvard Business School Case 574-058, January 1974. (Revised January 1987.)
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- March 2016 (Revised March 2022)
- Teaching Note
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12. Getting Down to the Business View Details
Keywords: by Staff
- May 2016 (Revised November 2018)
- Supplement
Moleskine (B)
By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu
This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details
Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry
Raffaelli, Ryan, Raffaella Sadun, and Kathy Qu. "Moleskine (B)." Harvard Business School Supplement 716-464, May 2016. (Revised November 2018.)
- 04 Jan 2012
- First Look
First Look: January 4
changing circumstances, both within and outside of the gaming context. Market Interest in Nonfinancial Information Authors:R. G. Eccles, Michael P. Krzus, and George Serafeim Publication:Journal View Details
Keywords: Carmen Nobel
- June 1998 (Revised July 2001)
- Case
Haier Group (C), The
By: Lynn S. Paine
Presents the outcome of the (B) case and relates development in the company up to 1997. View Details
Paine, Lynn S. "Haier Group (C), The." Harvard Business School Case 398-162, June 1998. (Revised July 2001.)
- December 2003 (Revised October 2014)
- Case
Alusaf Hillside Project
By: Kenneth S. Corts and John R. Wells
The aluminum industry has suffered from long periods of depressed prices and profits interspersed with relatively short-lived price and profit peaks. The case investigates why this has occured, focusing on the decision Alusaf must make on whether to invest in a major... View Details
Keywords: Decision Making; Business Cycles; Financial Crisis; Metals and Minerals; Financial Strategy; Investment; Price; Profit; Demand and Consumers; Industry Structures
Corts, Kenneth S., and John R. Wells. "Alusaf Hillside Project." Harvard Business School Case 704-458, December 2003. (Revised October 2014.)
- September 2001 (Revised January 2002)
- Case
The American Medical Association-Sunbeam Deal (C): Denouement
By: Ashish Nanda and Kimberly A. Haddad
On September 5, 1997, the American Medical Association(AMA) withdrew from a contract with Sunbeam Corporation, the maker of small home appliances. Sunbeam sued the AMA to pay for the damages or to comply with the contract. The fracas led to the dismissal of three top... View Details
Keywords: Medical Services; Appliances; Lawsuit; Litigation; Professionalism; Contracts; Corporate Accountability; Organizations; Lawsuits and Litigation; Consumer Products Industry; Consumer Products Industry; United States
Nanda, Ashish, and Kimberly A. Haddad. "The American Medical Association-Sunbeam Deal (C): Denouement." Harvard Business School Case 802-091, September 2001. (Revised January 2002.)