Publications

06 Apr 2015
Research & Ideas

After Germanwings, More Attention Needed on Employee Mental Health

that is still prevalent in many companies," says Quelch. "We develop other words to talk about mental health—we call it 'stress' or call on people to be 'resilient.'" But normalizing the issue in the workplace can create even more... View Details

Keywords: by Michael Blanding; Health; Air Transportation

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

horizontal integration," Silk explains. To better understand the dynamics that mold the media industry from within, Silk and his coauthors adapted the "five forces" model of competitiveness developed by HBS professor... View Details

Keywords: by Peter K. Jacobs; Advertising

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

technologies, electronic cigarettes were developed by small entrepreneurs with brand names like Logic eCig (founded 2010), Blu (2009), and NJOY (2006). By 2013, according to the case study, the e-cigarette category featured more than 200... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

18 Oct 2011
First Look

First Look: October 18

characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating View Details

Keywords: Sean Silverthorne

28 Feb 2019
Cold Call Podcast

Pursuing Precision Medicine at Intermountain Healthcare

Keywords: Re: Richard G. Hamermesh; Health; Biotechnology; Pharmaceutical

03 Nov 2009
First Look

First Look: Nov. 3

self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details

Keywords: Martha Lagace

2014
Chapter

The Intensive Margin of Technology Adoption

By: Diego A. Comin

We present a tractable model for analyzing the relationship between economic growth and the intensive and extensive margins of technology adoption. The "extensive" margin refers to the timing of a country's adoption of a new technology; the "intensive" margin refers to... View Details

Keywords: Economic Growth; Microeconomics; Cross-Cultural and Cross-Border Issues; Analytics and Data Science; Growth and Development Strategy; Relationships; Technology Adoption

Read Now

July 2010 (Revised September 2023)
Case

Werner von Siemens and the Electric Telegraph

By: Geoffrey Jones and Bjoern von Siemens

This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details

Keywords: Business Organization; Family Business; Entrepreneurship; Multinational Firms and Management; Business History; Growth and Development Strategy; Electronics Industry; Telecommunications Industry; Germany

March 2010 (Revised April 2013)
Case

Equitas Microfinance: The Fastest-Growing MFI on the Planet

By: V.G. Narayanan and V. Kasturi Rangan

Founded as a for-profit microfinance company, Equitas had acquired nearly a million clients in the short two years since it was founded. The founder, Vasu, and his management team wished to accelerate the already impressive spurt to three million clients in the next... View Details

Keywords: Business Model; For-Profit Firms; Microfinance; Growth and Development Strategy; Corporate Social Responsibility and Impact; Social Enterprise; Financial Services Industry; India

November 2001 (Revised January 2002)
Case

Monster.com: Success Beyond the Bubble

In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had... View Details

Keywords: Internet and the Web; Business Growth and Maturation; Service Operations; Service Delivery; Price Bubble; Growth and Development Strategy; Employment Industry

02 Oct 2007
First Look

First Look: October 2, 2007

the retrenchment, leaving the business facing a significant debt payment coming due. TPG must decide whether to sell the business and get out "whole," or whether it can develop and execute a more successful View Details

Keywords: Martha Lagace

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

a strategy for the economic development of the country. Kazakhstan is rich in oil and minerals. These resources were being exploited by foreign companies, in partnership with a government that displayed many... View Details

Keywords: by George C. Lodge

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

programs? What management practices work best? Catching Affiliate Fraud Edelman and Brandi, admitted computer geeks, developed software that allowed them to observe management structures within companies using affiliate branding. Edelman,... View Details

Keywords: by Kim Girard; Advertising; Publishing

December 2004 (Revised May 2005)
Case

Levenger Company

By: Myra M. Hart, Kristin Lieb and Victoria Winston

The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it... View Details

Keywords: Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

March 2010 (Revised November 2010)
Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry