Publications

October 1994 (Revised January 1997)
Case

Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)

By: V. Kasturi Rangan and Marie Bell

Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a... View Details

Keywords: Business Divisions; Forecasting and Prediction; Marketing Strategy; Product Launch; Sales; Commercialization; Consumer Products Industry; Consumer Products Industry

April 1995 (Revised March 1998)
Case

Disposable Diaper Industry in 1994, The

By: Stephen P. Bradley and Takia Mahmood

Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share. View Details

Keywords: Markets; Consumer Products Industry

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September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

16 Dec 2008
First Look

First Look: December 16, 2008

Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from View Details

Keywords: Sean Silverthorne

20 Nov 2007
First Look

First Look: November 20, 2007

a period of financial repression. Nationalization led to lower interest rates and lower quality intermediation and may have slowed employment gains in trade and services. Development lending goals were met,... View Details

Keywords: Martha Lagace

2022
Article

A Human-Centric Take on Model Monitoring

By: Murtuza Shergadwala, Himabindu Lakkaraju and Krishnaram Kenthapadi

Predictive models are increasingly used to make various consequential decisions in high-stakes domains such as healthcare, finance, and policy. It becomes critical to ensure that these models make accurate predictions, are robust to shifts in the data, do not rely on... View Details

Keywords: AI and Machine Learning; Research and Development; Demand and Consumers

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21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because View Details

Keywords: Sean Silverthorne

09 May 2000
Research & Ideas

Stock Options Are Not All Created Equal

take into account such factors as the number of years until the option expires, prevailing interest rates, the volatility of the stock price, and the stock's dividend rate.... View Details

Keywords: by Brian Hall

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

September 11 and the establishment of a Department for Homeland Security (along with a budget of nearly $38 billion for FY 2003) have created immediate opportunities and challenges for the industry,... View Details

Keywords: by Julia Hanna; Service

March 1982 (Revised September 1985)
Case

Sealed Air Corporation

By: Robert J. Dolan

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details

Keywords: Product Marketing; Product; Technological Innovation; Supply and Industry; Competitive Advantage; Consumer Products Industry; United States

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

entrepreneurs everywhere. Sarah Jane Gilbert: How did you first become interested in studying growth in newly founded firms and young organizations? Mukti Khaire: Only one out of every ten newly founded... View Details

Keywords: by Sarah Jane Gilbert; Advertising

21 May 2019
Cold Call Podcast

If the Key to Business Success Is Focus, Why Does Amazon Work?

Keywords: Re: Sunil Gupta; Retail

22 Aug 2007
Research & Ideas

The Hedge Fund as Activist

institutional investors as a whole have been effective activists, from the perspective of being able to institute changes that increase shareholder value. Often the reason can be traced to conflicts of View Details

Keywords: by Robin Greenwood; Financial Services

February 2010 (Revised April 2010)
Case

China: Getting Richer Still

By: Diego A. Comin and Richard H. K. Vietor

In the last quarter of 2009, China's GDP growth rate again approached 10%. While the global financial crisis had certainly hurt - causing layoffs of as many as 20 million factory workers - a huge stimulus package on top of continuing domestic demand had restored... View Details

Keywords: History; Resource Allocation; Corporate Social Responsibility and Impact; Social Issues; Policy; Business and Government Relations; Macroeconomics; Demand and Consumers; Leading Change; Economic Growth; China

25 Sep 2012
First Look

First Look: September 25

Sector from 'Preventing Regulatory Capture: Special Interest Influence, and How to Limit It' Authors: Daniel Carpenter, David Moss, and Melanie Wachtell Stinnett Publication: Chap. 3 in The Making of Good... View Details

Keywords: Sean Silverthorne

October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry