Publications

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details

Keywords: by Ben Rand; Technology

19 Mar 2006
Research & Ideas

Unlocking Your Investment Capital

Many companies can double or even triple their capacity to invest in strategic assets and competencies by properly managing their "risk balance sheet," argues Harvard Business School professor Robert C. Merton. In a provocative... View Details

Keywords: by Ann Cullen; Financial Services

01 Dec 2023
News

Engaging Students More Deeply

Students at Success Academy stay more focused on the dot rug. Photo courtesy HBS Multimedia Development To tell the compelling stories of a developer working to revitalize Miami Beach, a Maine lobsterman confronting the economic risks of climate change, and a charter... View Details

Keywords: April White

Web

Doctoral 100 Years - Doctoral

Commercial Science after completing his dissertation, “A Classification of Marketing for Business Administration.” Gragg went on to become a professor at HBS. 1930 Change in Requirements HBS Faculty vote to... View Details

11 Mar 2001
Research & Ideas

Group Therapy

emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Thus far, strategy scholars have emphasized the importance of industry and... View Details

Keywords: by Peter Jacobs

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

bringing market forces to space is so important. It’s going to take decentralized creativity of people who know their businesses well and know what their customers need. I hope every View Details

Keywords: by Kara Baskin; Aerospace

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

Business History at HBS traces its roots back to 1927 when it was part of a course in business policy. But the golden age for this area of study at the School began with the arrival of Professor Alfred... View Details

Keywords: by Jim Aisner

March 2006 (Revised December 2009)
Compilation

Skype

By: Peter A. Coles and Thomas R. Eisenmann

Presents eBay's rationale for its $2.6 billion acquisition in late 2005 of Skype, a fast growing voice-over-Internet protocol (VoIP) provider. Describes Skype's history, technology, business model, and competition, as well as government regulation of VoIP services. View Details

Keywords: Mergers and Acquisitions; Business Model; Communication Technology; Growth and Development Strategy; Network Effects; Competitive Strategy; Internet and the Web; Information Infrastructure; Telecommunications Industry

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

Saffronart, and food businesses Whole Foods and the James Beard Foundation. Khaire created the course, she says, because these industries function in fundamentally different ways than those in industries more familiar to traditional HBS... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

Web

Terms of Use - Alumni

Help Terms of Use 11ms Harvard Business School has provided a suite of alumni services through its Alumni Website for the benefit of the HBS community. Services exclusive to the HBS community are protected by HBS Login and require a... View Details

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

economy. “A platform owner may imitate them and enter their markets by offering similar products,” Zhu explained. “Before you build your business model around platforms, you need to think about how to... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

February 2010 (Revised November 2011)
Case

International Agribusiness in China: Charoen Pokphand Group

By: William C. Kirby, Michael Shih-ta Chen, Tracy Manty and Yi Kwan Chu

The world's leading Thai agribusiness corporation and largest agribusiness investor in China, CP Group, is facing another crossroads in China as the country starts to undergo rural reform. The issues at hand for Chairman Dhanin Chearavanont is how CP can balance its... View Details

Keywords: Business or Company Management; SWOT Analysis; Adaptation; Business Strategy; Corporate Social Responsibility and Impact; Growth and Development Strategy; Competitive Strategy; Problems and Challenges; Rural Scope; Agribusiness; Change; Agriculture and Agribusiness Industry; China

May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

10 Apr 2008
Working Paper Summaries

Where Does it Go? Spending by the Financially Constrained

Keywords: by Shawn A. Cole, John Thompson & Peter Tufano; Financial Services

31 Oct 2019
News

With Free Shipping On $1 Items, Amazon Aims To Expand Its Reach

October 2010 (Revised May 2011)
Case

Take-Two Interactive Software, Inc.

By: Sunil Gupta and Kerry Herman

In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details

Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry