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  • Research Summary

Personal Data in Marketing

By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing
  • Research Summary

Personal Selling and Sales Management

By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries.  He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
  • Forthcoming
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Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

By: Maria P. Roche, Alexander Oettl and Christian Catalini
We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details
Keywords: Knowledge Integration; Coworking; Microgeography; Business Startups; Technology Adoption; Diversity; Interpersonal Communication; Knowledge Sharing; Geographic Location
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Reducing Prejudice with Counter-stereotypical AI

By: Erik Hermann, Julian De Freitas and Stefano Puntoni
Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details
Keywords: Prejudice and Bias; AI and Machine Learning; Interpersonal Communication; Social and Collaborative Networks
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Reinvention and “Frame Flexibility”

By: Ryan L. Raffaelli

Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

Keywords: Institutional Change; Innovation ＆ Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions
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Reinvention and "Technology Reemergence"

By: Ryan L. Raffaelli

The prevailing view of industry and technology evolution has emphasized displacement, on the assumption that old technologies and organizational forms will disappear when newer ones arrive. Professor Raffaelli's research challenges this view by illuminating how and... View Details

Keywords: Turnarounds; Innovation And Management; Technology Evolution; Change Management; Disruption; Transformation; Transition
  • Research Summary

Resource-Based Entrepreneurship

By: Myra M. Hart
Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a... View Details
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Ruling the Waves: Business and Politics along the Technological Frontier

By: Debora L. Spar
There are certain periods of time when technological innovation pushes at the frontiers of government and law; when technology undermines state authority and opens massive loopholes for entreneneurs to exploit. During these critical junctures, rules disappear and... View Details
  • Teaching Interest

Scaling Technology Ventures

By: Jeffrey F. Rayport
This course is designed for students who plan to launch or join a hypergrowth technology venture, or who plan to invest in growth-stage tech companies. The course addresses key challenges founders and their teams face after achieving product-market fit – and how... View Details
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Science-Based Business and the Business of Science

By: H. Kent Bowen
Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details
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Senior Teams, Strategic Innovation, and Change

By: Michael L. Tushman
This research stream explores the relations... View Details
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Statistical Inference for Heterogeneous Treatment Effects Discovered by Generic Machine Learning in Randomized Experiments

By: Kosuke Imai and Michael Lingzhi Li
Researchers are increasingly turning to machine learning (ML) algorithms to investigate causal heterogeneity in randomized experiments. Despite their promise, ML algorithms may fail to accurately ascertain heterogeneous treatment effects under practical settings with... View Details
Keywords: AI and Machine Learning; Mathematical Methods
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Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

  • What strategies win in markets with network effects?
  • How can technology be... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry
  • Research Summary

Strategy and Technology

By: David B. Yoffie

Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details

  • Teaching Interest

Strategy and Technology (Elective Curriculum)

By: David B. Yoffie

This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details

Keywords: Strategy; Information Technology; Technology Platform; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States; China; Israel; Taiwan
  • Teaching Interest

Supply Chain Management

By: Kris Johnson Ferreira

The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details

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Sustainability, Real Estate and the Built Environment

By: John D. Macomber

Research interests include:

  • Real estate development, design, and construction, notably how design creates value; 
  • Sustainable cities, in particular entrepreneurship and project finance in light of global trends in urbanization and resource... View Details
Keywords: Infrastructure Finance; Sustainability; Urban Development; City Growth
  • Research Summary

Technological Competition in Computing

By: Shane M. Greenstein

On what dimensions do computing platforms compete, and how does that competition help or hinder the deployment of technical standards? What principles shape choices over platform governance, and how do those choices shape competitive outcomes? In this line of... View Details

  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Ryan W. Buell

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Feng Zhu


This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of... View Details

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