Design Of Core - Publications - Faculty & Research

22 Jul 2015
Research & Ideas

Name Your Price. Really.

ordinarily selfish behavior and make them temporarily more generous. Into The Field It's one thing to test this theoretically, it's another to put it into practice in the real world. For their last experiment, Santana and Morwitz went into the field, View Details

Keywords: by Michael Blanding; Consumer Products

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent View Details

Keywords: by Peter K. Jacobs

13 Mar 2014
Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state... View Details

Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto

02 Aug 2024
HBS Case

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

On a hectic Friday in October 2016, Josh Domingues wondered if he had made a mistake quitting the security of a well-paying job managing contracts for professional hockey players to start a new venture selling nearly expired groceries at... View Details

Keywords: by Lane Lambert; Technology; Information Technology

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

One of the greatest challenges for the values-centered culture is to produce top performance and succeed in the market against "win at any cost" competitors. Values are only one part of an... View Details

Keywords: by Bill George

13 Sep 2016
First Look

September 13, 2016

forthcoming Organizational Behavior and Human Decision Processes Bounded Awareness: Implications for Ethical Decision Making By: Bazerman, Max, and Ovul Sezer Abstract—In many of the business scandals of the... View Details

04 Aug 2008
Research & Ideas

How Female Stars Succeed in New Jobs

Street, for example, are taking steps to overcome some of the barriers for women that you have noticed? Or does it appear that women need to continue designing their own strategies in order to thrive as... View Details

Keywords: by Martha Lagace; Financial Services

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

leverage this source of demand to learn from these experiences and design and develop innovative products. What should GM do? It must aim to achieve a clear transition with the IPO and not be satisfied with... View Details

Keywords: by Staff; Auto

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by View Details

Keywords: by Dina Gerdeman; Food & Beverage

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

For most of the 20th century, three bond ratings agencies—Moody's, Fitch, and Standard & Poor's—dominated the credit ratings industry, recently controlling 97 percent of the market. But the status quo... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details

20 Sep 2012
Research & Ideas

US Competitiveness at Risk

Editor's note: When did America's declining global competitiveness begin? One starting spot might be 2008, the last year the country topped the World Economic Forum's list of most globally competitive nations. Four years later, the US has... View Details

Keywords: Re: Michael E. Porter & Jan W. Rivkin

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

the security bulletin? Because there was a problem in the distribution process. Toyota has found that the answers to the final questions almost always have to do with inadequacies in the design of a process,... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

17 May 2004
Research & Ideas

Why We Don’t Study Corporate Responsibility

First, it may be more helpful to think about the purposes of the corporation, or at least to ask the question that way—in the plural—even if ultimately one purpose must be deemed preeminent. Second, corporations are instruments View Details

Keywords: by Manda Salls

04 Oct 2016
First Look

October 4, 2016

Using a sample of commercial logo design competitions, and a novel, content-based measure of originality, I find that intensifying competition induces agents to explore novel,... View Details

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

airports come at a premium, however; securing space depended on financing, a credible design for Polished's stores, and leasing managers' belief in Rhyne's ability to hire people and satisfy customers—neither View Details

Keywords: by John S. Rosenberg

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

the various actors in the system are not designed around value, nor is competition reinforcing improvements in value. For example, let's take the prescription drug benefit, the big reform of today that... View Details

Keywords: by Roger Thompson; Health

Publications