Publications

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

Web

RGE Report - Race, Gender & Equity

Beninga waved her cell phone to sum up the impact she’s had as a board member and investor in the technology world. The GPS on that phone? She helped make that possible. The gaming? Check. The Bluetooth? That too. Beninga was in the... View Details

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

percent of revenue, down from 6 percent during the 1990s, the Carly Fiorina/Mark Hurd team "saved" HP about $4 billion—about the equivalent of half the profits earned during Hurd's last year. HP's once formidable technological... View Details

Keywords: by Mitch Maidique

19 Jul 2020
Working Paper Summaries

Open Source Software and Global Entrepreneurship

Keywords: by Nataliya Langburd Wright, Frank Nagle, and Shane Greenstein; Computer

September 2020 (Revised December 2020)
Case

Hot Wheels at Mattel: Reinventing the Wheel

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

In 2017, Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., were considering which innovation path to pursue in order to "future proof" the Hot Wheels franchise going forward. Hot Wheels was the... View Details

Keywords: Toys; Industry Evolution; Innovation Strategy; Product Development; Growth and Development Strategy; Technological Innovation; Organizational Change and Adaptation; Decision Making; Digital Transformation

April 2015
Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez

In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details

Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States

Web

Research - Health Care

outpatient UAE for fibroids or adenomyosis were captured from electronic health record timestamps and... May 2024 Article Tepid Uptake of Digital Health Technologies in Clinical Trials by Pharmaceutical and Medical Device Firms By:... View Details

Web

Industry Information - Alumni

current picture of the CPG business. CGT Consumer Goods Technology A collection of news, articles, featured content, sponsored events. A mission of being the intersection of business and technology in the... View Details

16 Apr 2009
Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova

May 2024 (Revised July 2024)
Case

Lowe’s: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani

In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details

Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry

September 2023
Supplement

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy Shih

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Decarbonization; Energy Efficiency; Logistics; Supply Chain; Trade; Environmental Regulation; Governance Compliance; Ship Transportation; Transportation Industry; Shipping Industry; Europe; Asia; North America

2016
Book

Building the Future: Big Teaming for Audacious Innovation

By: Amy C. Edmondson and Susan Salter Reynolds

Machiavelli famously wrote, "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success than to take the lead in the introduction of a new order of things." That's what this book is about—innovation far more audacious... View Details

Keywords: Teaming; Innovation; Leadership; Groups and Teams; Innovation and Invention

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August 2009 (Revised August 2009)
Case

Intel NBI: Radio-Frequency Identification

By: Willy C. Shih and Thomas Thurston

The Radio-Frequency Identification (RFID) group was a start-up that was part of Intel's New Business Initiatives. It sought initially to develop and sell a high performance Rf fast read rate module targeted at fixed position readers that might be found in loading docks... View Details

Keywords: Business Startups; Corporate Entrepreneurship; Organizational Structure; Failure; Diversification; Integration; Semiconductor Industry

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Article

The Sciences of Design: Observations on an Emerging Field

By: S. Purao, C. Y. Baldwin, A. Hevner, V. Storey, J. Pries-Heje and B. Smith

he boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or... View Details

Keywords: Design; Engineering; Knowledge Use and Leverage; Research; Science; Boundaries; Value

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January 2002 (Revised April 2002)
Case

Space Data Corporation

By: Alan D. MacCormack and Jay Wynn

Space Data Corp. plans to partner with the U.S. National Weather Service to place transceivers on weather balloons and thereby create a national mobile communications network. The company is in the late development stages and is planning to launch a regional test that... View Details

Keywords: Wireless Technology; Business Startups; Business Processes; Adaptation; Partners and Partnerships; Opportunities; Telecommunications Industry; Public Administration Industry; United States

Speaker's Box, Journal of Advertising Research

“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details

February 2024
Supplement

Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim

In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details

Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo