Publications

April 1994 (Revised January 1995)
Case

StarKist (A)

By: Richard H.K. Vietor and Forest L. Reinhardt

Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the... View Details

Keywords: Business Subsidiaries; Decision Choices and Conditions; Laws and Statutes; Management Teams; Brands and Branding; Environmental Sustainability; Competition; Mexico; United States

2022
Article

Towards Robust Off-Policy Evaluation via Human Inputs

By: Harvineet Singh, Shalmali Joshi, Finale Doshi-Velez and Himabindu Lakkaraju

Off-policy Evaluation (OPE) methods are crucial tools for evaluating policies in high-stakes domains such as healthcare, where direct deployment is often infeasible, unethical, or expensive. When deployment environments are expected to undergo changes (that is, dataset... View Details

Keywords: Analytics and Data Science; Research

Find at Harvard

Web

Trimming his whiskers - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Production The Worker Chapter Introduction Chapter Images The Audience Bibliography previous 1 2 3 4 5 6 7 next Trimming his whiskers ca. 1935 Midvale Company John Mudd Workmen with pneumatic chipping... View Details

September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Food and Beverage Industry

January 2014 (Revised August 2017)
Case

StepSmart Fitness

By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh

StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details

Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Manufacturing Industry; Sports Industry; New England

Web

Video-Coverage of the Financial Crisis | Baker Library | Bloomberg Center | Harvard Business School

Exhibition Catalog (PDF) Lehman Brothers Archives Lehman Brothers Deal Books Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections... View Details

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

March 2018 (Revised August 2018)
Case

Matching Markets for Googlers

By: Bo Cowgill and Rembrand Koning

This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details

Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States

August 2023
Article

Explaining Machine Learning Models with Interactive Natural Language Conversations Using TalkToModel

By: Dylan Slack, Satyapriya Krishna, Himabindu Lakkaraju and Sameer Singh

Practitioners increasingly use machine learning (ML) models, yet models have become more complex and harder to understand. To understand complex models, researchers have proposed techniques to explain model predictions. However, practitioners struggle to use... View Details

Keywords: AI and Machine Learning; Technological Innovation; Technology Adoption

Read Now

2016
Other Teaching and Training Material

Organizational Behavior Reading: Decision Making

By: Francesca Gino, Max Bazerman and Katherine Shonk

This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's... View Details

Keywords: Game Theory; Decision Making

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

May 2022
Case

TikTok and National Security: Investment in an Age of Data Sovereignty?

By: Jeremy Friedman, Sarah Bauerle Danzman and David Lane

This case covers TikTok’s purchase of Musical.ly and the reaction of the United States government, including the review of the purchase by the Committee on Foreign Investment in the United States (CFIUS) and the reaction of the presidential administration of Donald... View Details

Keywords: Data Security; Mergers and Acquisitions; Cybersecurity; Internet and the Web; International Relations; Laws and Statutes; Globalized Firms and Management

January 2017 (Revised March 2017)
Case

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen

To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details

Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning

Research Summary

Mobile web advertising: maximum entropy banner allocation

The worldwide mobile advertising market, currently $3 billion in size, is expected to grow to $20 billion by 2011. Online and mobile advertising employs two main pricing models: pay-per-click (CPC) and pay-per-impression (CPM). To date, most of the... View Details

Teaching Interest

How to Talk Gooder in Business and Life

By: Alison Wood Brooks

This is an Elective Curriculum course for HBS MBA students. People must converse effectively to achieve success in every aspect of business and life – from pitching ideas to giving feedback, brainstorming and making strategic decisions, from interviewing to firing.... View Details

Keywords: Conversation; Strategic Decisions; Interactions

April 2004 (Revised September 2007)
Case

Accounting Fraud at WorldCom

By: Robert S. Kaplan and David Kiron

The principal players in WorldCom's accounting fraud included CFO Scott Sullivan, the General Accounting and Internal Audit departments, external auditor Arthur Andersen, and the board of directors. The case provides sufficient detail to allow for a full discussion of... View Details

Keywords: Governance Controls; Governing and Advisory Boards; Crime and Corruption; Ethics; Financial Reporting; Organizational Culture; Corporate Governance; Accounting Audits

26 May 2022
News

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

we do work?" Even with Salesforce’s extra muscle, Slack’s executives have puzzled over how to compete with a free rival, a new Harvard Business School case study illustrates. Now, a David-and-Goliath contest is underway, and View Details

Keywords: by Lane Lambert; Information Technology; Technology

March 2020
Article

Context, Time, and Change: Historical Approaches to Entrepreneurship Research

By: R. Daniel Wadhwani, David A. Kirsch, Frederike Welter, William B. Gartner and Geoffrey Jones

The article discusses the value of historical methods and reasoning in strategic entrepreneurship research and theory. A framework is introduced for integrating history into entrepreneurship theory. The framework demonstrates how historical assumptions play a formative... View Details

Keywords: Entrepreneurship; History; Research; Theory