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Show Results For
-
All HBS Web
(7,719)
- People (9)
- News (1,371)
- Research (5,566)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,943)
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the...
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- December 2003 (Revised September 2005)
- Case
Rein Chemical Company: Specialty Division
By: Francis Aguilar
This case describes corporate management's recent discovery of widespread unethical pricing transactions in one division and key managers' different views on how to respond. Students are asked to evaluate management's position and decide who should do what to resolve...
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Keywords:
Customers;
Price;
Ethics;
Business Divisions;
Chemicals;
Crisis Management;
Chemical Industry
Aguilar, Francis. "Rein Chemical Company: Specialty Division." Harvard Business School Case 904-046, December 2003. (Revised September 2005.)
- 25 Feb 2020
- News
The Past Informs the Future of Work
leaders at these telecommunications giants confronted issues such as pacing innovation, enhancing the customer experience, and managing the workforce. “By the early 1920s, AT&T was the biggest employer in...
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- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already successful mobile banking app? Second, if a separate app was developed, then who should View Details
Keywords:
Dina Gerdeman
- December 2007 (Revised February 2017)
- Case
Vegpro Group: Growing in Harmony
By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,...
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Keywords:
Customer Satisfaction;
Developing Countries and Economies;
Ethics;
Food;
Growth and Development Strategy;
Operations;
Environmental Sustainability;
Agriculture and Agribusiness Industry;
Kenya;
Europe;
United Kingdom
Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the...
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Keywords:
Information;
Rights;
Internet and the Web;
Ethics;
Competitive Advantage;
Social Issues;
Customer Focus and Relationships;
Digital Marketing;
Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
“I’m here for you.” The point may seem trite but it reflects the importance of our ability to trust in our relationships. We each should do our best to keep our relationships reliable and predictable, to be someone on whom others can...
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- 01 Sep 2007
- News
Riding It Out
one-cup feedings per day costs $20.95 — more than most grocery brands but a manageable sum for customers who value the convenience of automatic shipments that make taking care of the family dog as easy as...
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- September 12, 2022
- Article
Merit or Inherit: How to Approach Succession in a Family Business
By: Josh Baron
One of the most critical questions facing family businesses is how to treat the next generation. They are clearly different from other employees, as current or potential owners of the company, whose wealth and reputation are on the line. On the flip side, most parents...
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Baron, Josh. "Merit or Inherit: How to Approach Succession in a Family Business." Harvard Business Review (website) (September 12, 2022).
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
revenue and increased consumer satisfaction and loyalty. First, focus on relationships rather than transactions (see customers as “people, not wallets”). Be proactive by setting prices that benefit both the...
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- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
the number of acres they cultivate continues to grow. We’ve also created relationships with our malt, glass, can, keg, and packaging suppliers (some of which have only become stronger as a result of our View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
but at the cost of completely denying the customers the value of their identity. Q: What are top issues companies need to consider when creating privacy relationships with customers? A: It's not about...
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- January 2002 (Revised October 2005)
- Case
General Electric Medical Systems 2002
By: Tarun Khanna and James Weber
Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has...
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Keywords:
Information Technology;
Business Model;
Change Management;
Multinational Firms and Management;
Genetics;
Customer Value and Value Chain;
Age;
Medical Devices and Supplies Industry;
China;
United States
Khanna, Tarun, and James Weber. "General Electric Medical Systems 2002." Harvard Business School Case 702-428, January 2002. (Revised October 2005.)
- Article
In Microfinance, Clients Must Come First
By: Srikant M. Datar, Marc J. Epstein and Kristi Yuthas
In the debate over whether microfinance works, few microfinance institutions articulate what, exactly, their ultimate goals are and how, exactly, they will achieve them. The authors cut through the confusion by mapping a clear theory of change for microfinance. If the...
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Keywords:
Business Startups;
Customer Focus and Relationships;
Social Entrepreneurship;
Microfinance;
Goals and Objectives;
Success;
Social Enterprise;
Poverty
Datar, Srikant M., Marc J. Epstein, and Kristi Yuthas. "In Microfinance, Clients Must Come First." Stanford Social Innovation Review 6, no. 1 (Winter 2008).
- 01 Sep 2003
- News
Jeanne Jackson
CEO of Banana Republic, with concurrent responsibility for all of parent company Gap Inc.’s Internet businesses, and, most recently, as president and CEO of Walmart.com. A skilled and forward-looking manager, she has been listed among Business Week’s “Top 25 View Details
- 21 Feb 2020
- News
Style for Everyone
One, we have taken an approach where we have to earn the trust of our customers continually,” adds Gilbert. “We got to know our first 500 customers by name. We knew the names of their children. We knew...
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- December 2007 (Revised April 2008)
- Case
Alltech...naturally
By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for...
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Keywords:
Brands and Branding;
Leadership Development;
Customer Focus and Relationships;
Expansion;
Technological Innovation;
Intellectual Property;
Sales;
Value Creation;
Business Model;
Growth and Development Strategy;
Health Industry
Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
- 25 Sep 2009
- News
Are You Being Served?
surprising than my unexpected win was the fact that all through the process, the state — and its oft-reviled bureaucracy — went out of its way to be fair, courteous, and forgiving. It got me to thinking: Has government been forced to become more View Details
- 17 Nov 2015
- Working Paper Summaries
Self-Interest: The Economist's Straitjacket
Keywords:
by Robert Simons
- March, 2023
- Article
Linking Value and Price
Cespedes, Frank V. "Linking Value and Price." Top Sales Magazine (March, 2023), 26–27.