television - Publications - Faculty & Research

March 2012
Article

The New Science of Viral Ads

By: Thales Teixeira

It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details

Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment

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01 Dec 2003
News

Stealth Mogul

purchased and revived Wired magazine before selling it at a sizable profit to CondÅ½ Nast. Last year, Providence led a consortium that bought the largest cable television company in Europe. A native of Providence and a graduate of Brown... View Details

Keywords: Telecommunications; Information

01 Oct 2001
News

Jeffery E. Sagansky: That's Entertainment

For most of the past 25 years, Jeff Sagansky has followed the same ritual every morning. He gets up early and pores over the previous day's Nielsen ratings, those omnipotent numbers that detail who's watching what on television from dawn... View Details

Keywords: James E. Aisner; Arts, Entertainment

01 Sep 2003
News

The Kids Are Alright: Alumni Children Crack Case

the proceedings on closed-circuit television in a nearby room.) Ranging in age from 6 to 15, identified by name cards, some eighty kids filled a Hawes Hall classroom. Not all feet reached the floor, but hands of all sizes were soon waving... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

12 May 2016
News

Cooking Up America’s Food Culture

became instrumental in shaping our country’s food culture. From doing early business planning for the Food Network—“People were just starting to think, ‘Maybe there could be a whole television channel devoted to food’; It was a big... View Details

01 Jun 2003
News

Leading the Charge

was David (“Bull”) Gurfein (MBA 2000), whose picture appeared on television sets and in newspapers around the world. According to the New York Daily News (March 22, 2003), Gurfein wanted the gesture to reassure apprehensive Iraqis that... View Details

Keywords: National Security and International Affairs; Government

19 Sep 2016
News

Thomas S. Murphy (MBA 1949)

approached him. “He said that he was going into a little crapshoot in Albany and needed someone to run a television station,” recalls Murphy. “That’s how in 1954 I became Capital Cities first employee.” Just ten years later, he was named... View Details

01 Jun 2006
News

Faculty Research Online

business case on the icon of daytime television and chairman of a major media empire was challenge enough for Professor Nancy Koehn and colleagues. Oprah Winfrey’s visit to the HBS campus in spring 2005 to talk with graduating students... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Alumni WDYDWYD

Jacqueline Adams

For years, I've joked (sort of) that "I live to serve!" It's a riff on a black woman's most frequent role since our ancestors were brought to this continent against their wills. But it's also been true. As a local television... View Details

19 Aug 2016
News

Using Technology to Help Reclaim Lives from Addiction

motivate healthy behavior. “As a student at HBS,” Loeb reflects, “I thought I would pursue a career at the intersection of television and computers. I never dreamed that, many years later, I would be using that concept to help people save... View Details

01 Sep 2003
News

Good for Laughs

made his stage debut about four years ago and now appears once or twice a week, sometimes as a headliner. (And you might have caught him on television as well, most recently on CNBC’s Power Lunch in July.) So does all that make him a... View Details

Keywords: Arts, Entertainment

01 Apr 2002
News

Pamela Thomas Graham

television guests. As unassuming as her modest surroundings, Thomas-Graham is composed, polite, and thoughtful even as she answers questions in rapid-fire style. The switch from consultant to top TV executive may seem dramatic, but the... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment

28 May 2019
News

What I Do: Gordon Medenica (MBA 1979)

state agency. “Mega Millions is run as a consortium by 11 member states: Georgia oversees the televised drawings, for example, while Virginia handles the money transfers between states, based on where the winner lives. That’s carried over... View Details

Keywords: Ryan Jones; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

Walker, who was invited by the student-led High Tech and New Media Club to speak at the School in March, equated the changes brought about by the Internet with the transformational effect the automobile, the telephone, and television have... View Details

01 Sep 2010
News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

Portrait Project

Tomiwa Igun

eyesight worsened from the faint beams of flashlight hitting my textbooks as I studied at night. When Nigeria finally won Olympic Gold, I watched the television flicker to darkness due to power failure — I had missed a monumental moment... View Details

Web

General File - Photography Collections - Historical Collections

Collections Site Credits General File Photograph Collection, ca. 1860–1975 Drilling, photograph by Dick Whittington , Los Angeles, California. Mss: 1415 1860–1975 G326 19 boxes, approx. 1,250 photographs Collection Guide From whaling ships to oil refineries, steam... View Details

L. Lowry Mays

Beginning with one small radio station in 1972, Mays went on to create a massive media empire under the name Clear Channel Communications. Mays was particularly aggressive in acquiring new entities as deregulation spread to the radio and telecommunications industries.... View Details

Keywords: Entertainment & Broadcast Media

John W. Kluge

sale of substantial and wide ranging assets ranging from his television and radio broadcasting interests to outdoor advertising, paging, cellular telephone and entertainment businesses. View Details