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Show Results For
- All HBS Web
(951)
- News (209)
- Research (592)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
business world took social networking seriously, she cofounded Wildfire—all while pursuing her MBA at HBS. The company grew from six to 400 employees in two-and-a-half years. Ransom’s idea quickly changed how companies use social media to View Details
- 08 Mar 2016
- First Look
March 8, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50700 How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei Abstract—When does increased service quality competition lead... View Details
Keywords: Sean Silverthorne
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
essays (with the option to include graphics, data, and video) to describe a company that is exceling at digital transformation. Participants are encouraged to comment on other posts and engage with the wider community, resulting in a... View Details
- 01 Dec 2016
- News
Carving a Niche
that doesn’t work sometimes,” says Hoye. “This is why we do what we do. So far, it’s working.” From Baker Library: Want to excel at customer engagement like Faction Collective? Read McKinsey’s advice on... View Details
Keywords: Julia Hanna
- 16 Sep 2015
- News
Rethink pricing to create shared—and expanded—value
prices, everyone benefits.” Pricing sends a loud message, and missteps can bring swift retribution from consumers, as when Bank of America tried to charge a $5 monthly debit card fee. Gourville outlines five pricing principles by which firms can View Details
- 26 Jan 2016
- First Look
January 26, 2016
from World War II Internment Firm Trade By: Cohen, Lauren, Umit Gurun, and Christopher J. Malloy Abstract—We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links are valuable for firms. Using... View Details
Keywords: Sean Silverthorne
- Web
HBX Launched - Annual Report 2014
programs, HBX is modeled on our core principle of participant-centered learning that is highly engaging and interactive.” — BHARAT N. ANAND Henry R. Byers Professor of Business Administration HBX Faculty Chair HBX CORe In June 2014, HBS... View Details
- 02 Jun 2011
- News
Serious Fun
green pigs. If the ultimate outcome of that frantic gaming also teaches us something (probably not the case with Angry Birds), our brain is likely too engaged in the task of winning to rebel against some higher purpose. Nick Maynard... View Details
- 17 Jul 2023
- Blog Post
From the Panelists: Toward a Decarbonized Future: Who Pays? Who Profits?
today, so the near-term is defined much more by deploying existing solutions than inventing never-before-known solutions.” He added: “The Infrastructure/Energy Transition is well underway, driven by customer demand for more affordable... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Stories FAQs Enroll Now Key Concepts Develop and continually adapt go-to-market strategies Distinguish between marketing- and sales-led organizations and marketers’ role in each Establish a customer selection strategy, including buyer... View Details
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
Part Monopoly marathon, part chess championship, Harvard Business School’s new multimedia simulation “Strategic Brew” engages students in a fast-paced exercise in strategic decision- making. The goal of the simulation is to show, rather... View Details
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Freeing Patient Data to Enable Innovation
in the industry that have obvious inefficiencies and solving those directly. Corbin turned back to the problem of customer service. "I'd pay attention to hospital systems and how they engage with payers,"... View Details
- Web
Strategic Plan | Information Technology
(IAM) Program 2.07: GenAI Exploration and Enablement 3. Modernize Foundational Technology for Digital Transformation 3.01: Alumni Engagement Program 3.02: Customer Relationship Management (CRM) & Marketing... View Details
- Profile
Fangfang Wang
In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of... View Details
- 04 Oct 2019
- News
Changing of the Guard at Tesco
of amazing retailers with the organization. It’s much broader, about strategy, if you understand the brand, the customer and do you have the interpersonal skills to engage with 450,000 people?” READ MORE View Details
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a spectrum of customer... View Details
Keywords: Das Narayandas
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
As big box bookstores Barnes & Noble and Borders spread across the landscape in the 1990s, retail observers sounded the death knell for small, independent booksellers. But they had no idea of the onslaught that was coming. Amazon.com launched in 1995, offering... View Details