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Publications

Publications

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  • All HBS Web  (610)
    • News  (134)
    • Research  (429)
    • Multimedia  (9)
  • Faculty Publications  (214)

Show Results For

  • All HBS Web  (610)
    • News  (134)
    • Research  (429)
    • Multimedia  (9)
  • Faculty Publications  (214)
← Page 24 of 610 Results →
  • Article

Time, Money, and Happiness

By: Cassie Mogilner and Michael I. Norton
We highlight recent research examining how people should manage their most precious resources—time and money—to maximize their happiness. Contrary to people’s intuitions, happiness may be less contingent on the sheer amount of each resource available and more on how... View Details
Keywords: Happiness; Behavior; Resource Allocation; Money
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Mogilner, Cassie, and Michael I. Norton. "Time, Money, and Happiness." Current Opinion in Psychology 10 (August 2016): 12–16.
  • 2016
  • Article

Vicarious Contagion Decreases Differentiation—and Comes with Costs

By: Ovul Sezer and Michael I. Norton
Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group—vicarious processes. We review literature in four domains—attitudes, emotions, moral... View Details
Keywords: Moral Sensibility; Behavior; Groups and Teams; Attitudes; Emotions
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Sezer, Ovul, and Michael I. Norton. "Vicarious Contagion Decreases Differentiation—and Comes with Costs." Behavioral and Brain Sciences 39 (2016): e162.
  • 2009
  • Working Paper

'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton
Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks
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Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009.
  • August 2013
  • Teaching Note

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann
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Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Teaching Note 514-027, August 2013.
  • 1 Oct 2010
  • Conference Presentation

I Give Therefore I Have: Charitable Giving and Subjective Wealth

By: Zoe Chance and Michael I. Norton
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Chance, Zoe, and Michael I. Norton. "I Give Therefore I Have: Charitable Giving and Subjective Wealth." Paper presented at the Association for Consumer Research Annual Conference, Jacksonville, FL, October 1, 2010.
  • January 2008
  • Article

How Actions Create—Not Just Reveal—Preferences

By: Dan Ariely and Michael I. Norton
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Ariely, Dan, and Michael I. Norton. "How Actions Create—Not Just Reveal—Preferences." Trends in Cognitive Sciences 12, no. 1 (January 2008): 13–16.
  • 01 Mar 2017
  • News

@Soldiers Field

by Harvard Medical School psychiatry professor Robert Stickgold, who recently published the first scientific study on dreams in 40 years. Professor Michael Norton interviewed... View Details
  • 01 Mar 2013
  • News

Faculty Books

Spending by Elizabeth Dunn and Michael Norton (Simon & Schuster) Associate Professor Norton and his coauthor explain why individuals and... View Details
  • 2020
  • Working Paper

Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)

By: Sorapop Kiatpongsan and Michael I. Norton
The 2010 Patient Protection and Affordable Care Act intensified debates over the role of government in the distribution of healthcare. A nationally-representative sample of Americans reported their estimated and ideal distributions of healthcare (unmet need for... View Details
Keywords: Healthcare; Mortality; Inequality; Justice; Equity; Health; Health Care and Treatment; Equality and Inequality; Fairness; Public Opinion; United States
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Kiatpongsan, Sorapop, and Michael I. Norton. "Spreading the Health: Americans' Estimated and Ideal Distributions of Death and Health(care)." Harvard Business School Working Paper, No. 20-114, April 2020.
  • October 2014
  • Article

Making Charity Pay

By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
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Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
  • 1 Oct 2011
  • Conference Presentation

Philanthropy and Prosperity

By: Zoe Chance and Michael I. Norton
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Chance, Zoe, and Michael I. Norton. "Philanthropy and Prosperity." Paper presented at the Association for Consumer Research Annual Conference, St. Louis, MO, October 1, 2011.
  • 01 Nov 2007
  • Conference Presentation

Decision Amnesia: Motivated Forgetting of Difficult Choices

By: Zoe Chance and Michael I. Norton
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Chance, Zoe, and Michael I. Norton. "Decision Amnesia: Motivated Forgetting of Difficult Choices." Paper presented at the Society for Judgment and Decision Making Annual Meeting, Long Beach, CA, November 01, 2007.
  • July–August 2013
  • Article

The Costs of Racial 'Color Blindness'

By: Michael I. Norton and Evan P. Apfelbaum
The article looks at research on people's attitudes and behaviors with respect to noticing and referring to a person's race. It explains the 2013 study, in which participants played a "Guess Who?" style game of asking yes-or-no questions about a group of faces... View Details
Keywords: Prejudice and Bias; Behavior; Race; Attitudes
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Norton, Michael I., and Evan P. Apfelbaum. "The Costs of Racial 'Color Blindness'." Harvard Business Review 91, nos. 7/8 (July–August 2013): 22.
  • March 2009
  • Supplement

(PRODUCT) RED Video (A) & (B)

By: Youngme E. Moon and Michael I. Norton
Keywords: Media
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Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
  • September 2007 (Revised March 2009)
  • Exercise

Pitch Yourself!

By: Thomas J. Steenburgh and Michael I. Norton
Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine... View Details
Keywords: Spoken Communication; Selection and Staffing; Job Interviews; Marketing; Personal Development and Career
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Steenburgh, Thomas J., and Michael I. Norton. "Pitch Yourself!" Harvard Business School Exercise 508-039, September 2007. (Revised March 2009.)
  • September 2004
  • Article

Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates

By: Michael I. Norton and George R. Goethals
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Norton, Michael I., and George R. Goethals. "Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates." Political Behavior 26, no. 3 (September 2004): 227–248.
  • 2019
  • Article

Preferences for Experienced Versus Remembered Happiness

By: Cassie Mogilner and Michael I. Norton
Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective evaluation where people feel happy looking back. Though researchers have measured and argued the merits of each, we inquired into which happiness people say they want.... View Details
Keywords: Well-being; Life Satisfaction; Experience; Retrospective; Time; Happiness; Satisfaction; Welfare; Perception
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Mogilner, Cassie, and Michael I. Norton. "Preferences for Experienced Versus Remembered Happiness." Journal of Positive Psychology 14, no. 2 (2019): 244–251.
  • November 2010
  • Article

People Often Trust Eloquence More Than Honesty

By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details
Keywords: Research; Social Psychology; Communication; Perception; Business or Company Management; Government and Politics
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Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37.
  • 25 Jan 2007
  • Conference Presentation

Motivated Forgetting

By: Zoe Chance and Michael I. Norton
Citation
Related
Chance, Zoe, and Michael I. Norton. "Motivated Forgetting." Paper presented at the Society for Personality and Social Psychology Annual Meeting, Memphis, TN, January 25, 2007.
  • May 2011
  • Article

Think Customers Hate Waiting? Not So Fast...

By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
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Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011).
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