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Publications

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  • October 2014
  • Article

Making Charity Pay

By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
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  • 1 Oct 2011
  • Conference Presentation

Philanthropy and Prosperity

By: Zoe Chance and Michael I. Norton
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  • 01 Nov 2007
  • Conference Presentation

Decision Amnesia: Motivated Forgetting of Difficult Choices

By: Zoe Chance and Michael I. Norton
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  • 19 Jan 2011
  • First Look

First Look: Jan. 18

crisis strikes, what will become of it in the longer term? By the same token, allocating resources to long-term exploration might incur the risk of precipitating the fall. Egalitarianism and International Investment Authors:Jordan View Details
Keywords: Sean Silverthorne
  • 17 Jun 2014
  • First Look

First Look: June 17

features of relational pluralism inside and across organizations. We conclude with a discussion of future directions for research. August 2013 Psychological Science A 'Present' for the Future: The Unexpected Value of Rediscovery By: Zhang, T., T. Kim, A.W. Brooks, F.... View Details
Keywords: Sean Silverthorne
  • July 2005
  • Article

From Student to Superhero: Situational Primes Shape Future Helping

By: Leif D. Nelson and Michael I. Norton
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  • 20 Nov 2012
  • First Look

First Look: November 20

time. Read the paper: http://www.europeanceo.com/business-and-management/2012/07/iso-standards-stamp-approval/ Children Develop a Veil of Fairness Authors:Alex Shaw, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino, and View Details
Keywords: Sean Silverthorne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

Authors:David I. Levine and Michael W. Toffel Publication:Management Science (forthcoming) Abstract Several studies have examined how the ISO 9001 Quality Management System standard predicts changes in... View Details
Keywords: Martha Lagace
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

consumer surplus by making the gray market less competitive domestically. Under certain circumstances, the domestic welfare destruction arising from this erosion dominates the domestic welfare gains that accompany a shift to arm's length... View Details
Keywords: Martha Lagace
  • August 2013
  • Teaching Note

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann
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  • 1 Oct 2010
  • Conference Presentation

I Give Therefore I Have: Charitable Giving and Subjective Wealth

By: Zoe Chance and Michael I. Norton
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  • January 2008
  • Article

How Actions Create—Not Just Reveal—Preferences

By: Dan Ariely and Michael I. Norton
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  • 01 Mar 2013
  • News

Faculty Books

Spending by Elizabeth Dunn and Michael Norton (Simon & Schuster) Associate Professor Norton and his coauthor explain why individuals and... View Details
  • Article

Time, Money, and Happiness

By: Cassie Mogilner and Michael I. Norton
We highlight recent research examining how people should manage their most precious resources—time and money—to maximize their happiness. Contrary to people’s intuitions, happiness may be less contingent on the sheer amount of each resource available and more on how... View Details
Keywords: Happiness; Behavior; Resource Allocation; Money
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  • 2016
  • Article

Vicarious Contagion Decreases Differentiation—and Comes with Costs

By: Ovul Sezer and Michael I. Norton
Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group—vicarious processes. We review literature in four domains—attitudes, emotions, moral... View Details
Keywords: Moral Sensibility; Behavior; Groups and Teams; Attitudes; Emotions
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  • 2009
  • Working Paper

'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton
Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks
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  • 01 Sep 2012
  • News

What’s the Big Idea?

January. “I hope women and men will take it,” he says. —JH Spotlighting Inequality Michael Norton “It’s not only what they don’t know that gets ’em into trouble, it’s what they know for sure that just ain’t... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services; Management
  • 22 Sep 2009
  • First Look

First Look: September 22

the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. View Details
Keywords: Martha Lagace
  • 01 Mar 2017
  • News

@Soldiers Field

by Harvard Medical School psychiatry professor Robert Stickgold, who recently published the first scientific study on dreams in 40 years. Professor Michael Norton interviewed... View Details
  • 2019
  • Working Paper

The Road Not Taken: Consumption of Unfamiliar Products Increases Feelings of Self-Discovery and Consumer Engagement

By: Dafna Goor, Grant Donnelly and Michael I. Norton
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