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- All HBS Web (813)
- Faculty Publications (223)
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Marketing AI Guidelines | About
Marketing AI Guidelines Context Artificial Intelligence (AI) is having a significant impact on the marketing discipline in several areas including content creation, image generation/modification, chatbots, marketing automation, personalization, predictive analysis,...
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- 30 Aug 2016
- First Look
August 30, 2016
compensation is more effective for salespeople with high base performance, whereas conditional compensation is equally effective across all types of salespeople. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51539...
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Carmen Nobel
- 01 Jun 2021
- What Do You Think?
Are Employers Ready for a Flood of 'New' Talent Seeking Work?
show COVID-19’s impact on women’s employment,” March 8, 2021, McKinsey, mckinsey.com. Summing up last month's column CEO activism triggered a debate among those responding to last month’s column, with about equal support against and in...
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by James Heskett
- 10 Oct 2018
- News
Building Paths to Success
influence.” That small act led to an epiphany for Traill, who set out on a mission to create venture philanthropy that could back social entrepreneurs with strategy and guidance to support young people. A year later, he founded View Details
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Jill Radsken
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
adding the software was very large. The engineers undoubtedly felt the pressure of a long-standing culture comprising equal parts of pride, arrogance, and fear. The Company is still recovering from the costs of enormous government fines,...
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by James Heskett
- 22 Sep 2003
- Research & Ideas
How Businesses Can Respond to AIDS
warned. "Business cannot sit this one out" and ignore reality, he said. Yet the nature of any given industry today presents business with unique challenges. One session of the conference focused specifically on supply chains, led by Stacey Childress, View Details
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by Martha Lagace
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
research team asked decision-makers to choose between two lightbulbs. The bulbs were equally matched on most dimensions, including price, wattage, and lifespan—all except for one feature: energy efficiency. One bulb was extremely...
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by Dina Gerdeman
- 30 Sep 2015
- Research & Ideas
Political Polarization: Why We All Just Can't Get Along
Northwestern University’s Kellogg School of Management. Minor says it was illuminating to use “regular” subjects as opposed to undergrads, who aren’t necessarily representative of a broad swath of the United States. Equally important was...
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- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
organizational marketing. Understanding Cross-sector Collaboration My field-based research on collaborations between businesses and nonprofits, encompassing a wide range of industries and social sectors, revealed a distinctive pattern in...
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by James Austin
- Article
When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity
By: Erika L. Kirgios, Aneesh Rai, Edward H. Chang and Katherine L. Milkman
Receiving help can make or break a career, but women and racial/ethnic minorities do not always receive the support they seek. Across two audit experiments—one with politicians and another with students—as well as an online experiment (total n = 5,145), we test whether...
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Keywords:
Support;
Marginalized Communities;
Personal Development and Career;
Equality and Inequality;
Identity;
Race;
Gender;
Communication Intention and Meaning
Kirgios, Erika L., Aneesh Rai, Edward H. Chang, and Katherine L. Milkman. "When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity." Nature Human Behaviour 6, no. 3 (March 2022): 383–391.
- August 2004
- Article
Inequality and Happiness: Are Europeans and Americans Different?
By: Rafael Di Tella, Alberto Alesina and Robert MacCulloch
We study the effect of the level of inequality in society on individual well-being using a total of 123,668 answers to a survey question about “happiness”. We find that individuals have a lower tendency to report themselves happy when inequality is high, even after...
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Di Tella, Rafael, Alberto Alesina, and Robert MacCulloch. "Inequality and Happiness: Are Europeans and Americans Different?" Journal of Public Economics 88, nos. 9-10 (August 2004): 2009–42.
- 01 Dec 1998
- News
Goodbye and Hello to MBAs
Parents: 5% Median age: 26 Total countries represented: 62 Undergraduate Majors Humanities and Social Sciences: 42% Business Administration: 21% Engineering 27% Pure Sciences: 7% Other: 3% *All statistics are from September 1998. Total...
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- 01 Oct 2020
- What Do You Think?
Are CEOs the Wrong Leaders for Stakeholder Capitalism?
again the question framed so eloquently 70 years ago by Milton Friedman in his famous article, “The Social Responsibility of Business Is to Increase Its Profits.” (Incidentally, Friedman made no reference to either short- or long-term...
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by James Heskett
- 28 Oct 2021
- News
Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity
Gates: “For all of history, women and girls have been relegated to the margins, denied an equal chance to learn, lead, earn, thrive, and rise. Even today, there is nowhere on earth where women have achieved true equality. Now, the world...
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Margie Kelley
- 22 Jun 2021
- Blog Post
Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights
It’s a clear case study on the intersection of business and social activism. One of the clearer case studies on the intersection of business and social issues is how companies have handled the rise of LGBTQ...
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All Industries
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
information and social networking sector. Several respondents to this month's column argued that we are. As Kamal Gupta put it, "Facebook's valuation was explained to me by people I consider smarter than me as valuation of its...
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- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
corporate abuses or (2) less-developed nations roughly equal in power and with some control of corporate abuses. Unfortunately, much of today's international trade does not meet these conditions. Under the colonial system, powerful...
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by Paul R. Lawrence
- Web
2023 Symposium - Race, Gender & Equity
Organizational Behavior (LEAD). Rae Johnson Rae Johnson, PhD, RSMT is a scholar/activist whose research centers on the intersections between embodiment and social justice. Chair of the Somatic Studies doctoral program at Pacifica Graduate...
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- 01 Dec 2020
- News
Find Your Maximum Sustainable Goodness
harm as overt racism, Bazerman says. Even as most of us would agree that equality for all is good, tribalism can threaten our ability to do anything about it. “Biological and social factors pressure us to do...
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- 04 Aug 2015
- Blog Post
What’s it Like to be an HBS Partner?
Deciding to go to business school is a big, life changing choice. And, as it turns out, so is your partner deciding to go to business school with you. So what’s it like to be a partner at HBS? We connected with two members of the HBS Partners Club to find out...
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