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  • 13 Sep 2011
  • First Look

First Look: September 13

platforms may coexist without the market tipping. Our model helps explain why platforms with different business models coexist in markets, including online dating, housing, and labor markets. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

Foe? (A) Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X... View Details
Keywords: Sean Silverthorne
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
  • 26 Jan 2016
  • First Look

January 26, 2016

Private Equity Finance Vignettes: 2016 This case contains four vignettes that provide an introduction to the issues covered in the course, Private Equity Finance. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/216005-PDF-ENG Harvard Business School Case... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

Platforms Thrive and Others Don’t By: Zhu, Feng, and Marco Iansiti Abstract— In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost... View Details
Keywords: Dina Gerdeman
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both... View Details
Keywords: Martha Lagace
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
  • 01 Feb 1997
  • News

Made, Not Born: HBS Courses and Entrepreneurial Management

in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
  • 14 Jan 2014
  • First Look

First Look: January 14

physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
Keywords: Sean Silverthorne
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time... View Details
Keywords: Martha Lagace
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Marketing is important in campaigning. It is equally important in governing. In 2008, Barack Obama won the presidency with an uplifting call for hope and change. He leveraged online media to attract volunteers and donors, building a swell... View Details
Keywords: by Christina Pazzanese
  • 31 Jan 2017
  • Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

90 days. (These countries include Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen.) The order provoked a great deal of opposition, including an online petition entitled “Academics Against Immigration Executive Order,” which argues... View Details
Keywords: by Staff
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

1980), serve on the board of directors of Olatec. OCTOBER 26 In January 2020, Meredith Oppenheim (MBA 2001) launched Vitality Society, an online community serving people “60 and better” that puts her 30-year dedication to older people to... View Details
  • Web

Past Issues - Alumni

dizzying possibilities Long-Term Investor: Dick Jenrette Q & A: Gustavo Herrero Executive Director, HBS Latin American Research Center Complete Table of Contents April 2000 Getting the Message How the Internet is Changing Advertising A... View Details