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All HBS Web
(819)
- People (1)
- News (186)
- Research (575)
- Events (4)
- Multimedia (1)
- Faculty Publications (259)
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
feel, color and cost, and the increased emotional element associated with more fashionable clothing, which is often purchased for special events. However, the Internet is expected to penetrate the fashion segments of the market, in part...
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- 01 Jun 1999
- News
Sixth Annual Cyberposium an SRO Success
standing-room-only, jam-packed marathon of discussion panels, keynote addresses, product demos, and networking opportunities. Sponsored by the student-led High Tech and New Media Club, this year's Cyberposium, titled "Digital Junctions," focused on the ways the View Details
- 01 Apr 2000
- News
Getting the Message
currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to...
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Susan Young
- 01 Dec 1999
- News
Big Doings in Big Apple: New York Club Hosts Multiple Events
feature prominent business and financial leaders; the Community Partners program, which provides pro bono management consulting to New York-area nonprofits; and financial aid for students entering HBS. An example of one of the club's many...
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- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
companies strengthening themselves across several media activities. Thus Disney, which began as an entertainment provider before adding network and cable television companies, now owns a 43 percent stake in Infoseek, the View Details
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Peter K. Jacobs
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
of this year's event, also provided hands-on Internet demonstrations throughout the conference.) Yet as these and many other speakers stressed, new technologies such as the View Details
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Daniel Penrice
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
Marketing Research, "Emotion-Induced Engagement in Internet Video Ads," coauthored by Teixeira and fellow researchers Michel Wedel of the University of Maryland and Rik Pieters of Tilburg University.) The researchers paid 58 adults to...
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- 01 Oct 2001
- News
Barbara Bry: Business is Blooming
picture on a napkin of a hotel kiosk where travelers could get and send e-mail, she was able to help put together a team and raise money for ATCOM/INFO, which became the premier provider of software (Iport) for high-speed, remotely...
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- 01 Jun 2002
- News
Steven Murch: Philanthropist-in-Training
endeavors. After building his fortune in the virtual world, Steven D. Murch (MBA '91) has taken up a hammer to build a lasting legacy in the real world. “My dream is to create a foundation that helps people,” says Murch, a Microsoft veteran and View Details
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
the Internet economy. It shares certain features with other incubators—mainly, it fosters a spirit of entrepreneurship and offers economies of scale. But its key distinguishing feature is its ability to give start-ups preferential access...
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- 01 Apr 2000
- News
A "Growing" Online Community
Argentina's farmers now have access to the Internet and are using it on a regular basis. Agropool is funded by Tempo 2, a Silicon Valley firm that has partnered with Argentine businesses to provide strategic...
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- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages...
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by James Heskett
- Web
Charitable Lead Trust - Alumni
distribution to your heirs Expert management services provided by Harvard at no cost to you Accelerated charitable income tax deduction in some circumstances Membership in the John C. Whitehead Society How it Works You can create a trust...
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- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
leapfrogged U.S. advances. In this dynamic environment, detailed insights such as those developed by Lane and other HBS scholars are essential to understanding the realities of doing business. They provide what Asia-Pacific Initiative...
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by Alejandro Reyes & Deborah Blagg
- Web
Privacy - HBS Working Knowledge
this site. Personal information is information associated with a user's name or personal identity. We are providing this policy below so that you may understand the terms and conditions associated with the provision of any personal...
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- 01 Apr 1998
- News
Plunging Into the Net
and more cases, of doing business. As millions of individuals and organizations stake out positions on the Information Highway with Web sites, the nature of business is changing. "The Internet provides new...
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- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
much at the center of that over the next five to 10 years. I think the clearest way to see that is through the SpaceX Starlink constellation, which is already a constellation of several thousand satellites. Many thousands more are planned to View Details
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national...
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- 01 Jun 1999
- News
Where Main Street Meets Wall Street
another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, the Internet has captured the Street and placed it at his disposal, inside his personal computer. A Nation of...
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Garry Emmons
- 24 Apr 2014
- News
Cash flow struggles can take down a company or spark ideas that transform an industry
hospitals, and patients were hurting athenahealth’s bottom line. Bush shifted the company’s focus from clinical care to Internet billing and information processing, and athenahealth now provides cloud-based...
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